Jayson DeMers

How to Use SEO When You Need to Hire Someone Now

When most people think about online marketing, they think about the straightforward side--the one that makes them money directly. But there's another way that online marketing can help your organization--by promoting an open position and attracting more qualified candidates to apply.

Mike Moran

Enterprise marketers must tightly choose the focus of their website

Are you responsible for a big company's digital marketing? You might not be the CMO, however, so that whole website isn't your problem. You are only responsible for a small piece -- maybe one product line. Or a single country. Or maybe a product line within a single country. Maybe your responsibility is even narrower than that. But do you actually know which pages on the website are your problem? Often I find people aren't exactly sure....

Jayson DeMers

How to Use Customer Reviews and Ratings for SEO

With more than two-thirds of online users being influenced by customer reviews and testimonials in their purchasing decision, they are more important than ever. Read on to find out how to leverage them for maximum benefit....

Jayson DeMers

5 Link Building Tactics to Avoid (and Modern Alternatives)

Few SEO strategies have changed as dramatically or as consistently as link building. Despite some occasional claims to the contrary, link building is still a necessary element if you want to earn any significant rankings in search engines....

Jayson DeMers

5 Features of a Perfectly SEO-Optimized Homepage

With such complexity, it's easy to lose sight of the most important page of your website--the homepage. When you're focused on maintaining an active blog, creating dedicated internal pages for your target keywords, and building links, you might neglect the optimization fundamentals that lead to a well-optimized homepage....

Jayson DeMers

Most Apps Don't Support Google App Indexing [Report]

App Indexing or "deep linking" is a crucial factor to get a mobile app's content ranking in search. A recent study by Searchmetrics prevails that only 30% of total mobile apps have enabled Google App Indexing. In this report we will discuss some of the significant statistics on App Indexing along with Mobile App Landscape....

Mike Moran

Does your marketing plan speak CFO?

I once was asked to critique a client's presentation of her new marketing plan. She offered a thorough strategy with convincing arguments. She had a schedule, a reasonable budget. Everything about the plan seemed viable. Except for one small problem: I was sure that her CMO would approve it, but her CFO would not....

Jayson DeMers

Who Are You Talking To? 3 SEO Strategies For Building An Audience

To run a successful business, you need to have a clear sense of who your target audience is. Until you identify this core group, you probably won't understand their needs, what type of content they're seeking, and where to connect that content to reach that audience most effectively.So who is it you're talking to? Your SEO strategy depends on the answer to this question. Here are three strategies for understanding your target audience....

Mike Moran

Why enterprise digital marketing can't be completely in house

Seems like a generalization right? Let me explain. I've worked with quite a few large companies over the years, and my experience is that those companies can't ever bring their digital marketing  completely in house.  ...

Jayson DeMers

Content Is King, But Does It Rule Alone in SEO?

We know that content is vital for an SEO campaign to succeed, but let's try to flip that logic around. Is it possible for an SEO campaign to succeed through the use of content only? ...

Jayson DeMers

Should Your SEO Team Be Wide or Deep Specialists?

There's no question that your SEO team needs to be comprised of industry experts. Whether you have a full-time in-house team, you're working with an agency, or you're combining your own experience with the skills of freelancers, your overall level of expertise will ultimately determine your success. Someone new to the industry is liable to make more mistakes, have lower quality standards, and run into problems when it comes time to troubleshoot.Here's the dilemma: not all "expertise" can be classified the same way. SEO is a complex strategy with many moving parts, and you might find one expert who specializes...

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