Is your company afraid of social media? I don't mean merely uncomfortable or inexperienced. I mean white-knuckle teeth-clenching afraid. I frequently talk to companies that live in deathly fear, and they have their reasons. The question for them is what to do. Do they give into their fears and avoid social media or do they plunge in and overcome their fears? Usually, the right answer is neither. Instead, you need to try to let your rational brain break through the wall of fear and take a first step that doesn't feel so big.
Several months ago, I reached a point where I needed to move out of my rental home and start looking for a new place to live. I had specific needs and the rental house just wasn't doing it for me. So I embarked on the all-exhausting new-home search!For months my agent took me to house after house, from the suburbs to BFE. I felt like Goldilocks! Some houses were too small, some too far away, and others too expensive. But unlike Goldilocks......
Really?!?! How do you know that? Did all of your "yeah, butter" competitors all share their conversion rates with you? Even if they did, how do you know what's good and what isn't? If by "fine," you mean you're making a profit, then great. But, is that all you want, just to be "fine"?A 100% conversion rate just doesn't exist, no matter what you do to your site: Some will say yes, some will say no and then some will say maybe. It's that last category of site visitors that can have a major impact on future business growth....
Although the SEO industry at large may not have the best reputation thanks to a handful of spammers and SEO con men (and I do believe they represent the smaller segment of providers in this industry), there are plenty of great SEO firms out there that are just as committed to your success as you are! There is no need to suffer through a bad or negligent SEO firm....
Everyone knows what a great job the big boys do. Amazon, eBay--you can go down the list. All of these "born on the web" companies have massive feedback loops that allow them to experiment with small changes in their marketing, their user experience, their offers, and ten other things. Whenever they make a change, they see if more people are buying and decide whether the new way "works" or not. Amazon's CTO once told me they can change a font at breakfast and know whether it was a good idea by lunchtime. But how can you do the same thing,...
I don't need to tell you that white hat SEO is the only viable option for businesses that want long-term traffic from Google.In fact, Rand Fishkin said it best in his post: "White Hat SEO: It F@$#ing Works".The downside of white hat SEO -- and the reason that so many people turn to "the Dark Side" -- is that white hate SEO is also F@$#ing time consuming!That's why I've put together this guide to help you squeeze more high quality backlinks from your link building campaigns....
While most of us struggle to come up with enough ideas, having too many ideas that pull our content marketing efforts in a hundred and one directions can also hurt more than it helps. That's why it's so important that every content marketing campaign have a strategy (or at least a rough outline) to keep the train on the tracks!...
I got that question from someone once, and it made me realize what a lousy job we marketing "gurus" are doing in explaining what is important to people. I wonder if we have so emphasized the tools of the trade that we have forgotten what we are actually making with those tools. So, if you already know the answer to this question, then you can skip this post. For the rest of you, read on--I hope that you'll soon understand what we marketing "experts" have failed to get across so far....
In all the years I've been doing SEO, this has been one of my favorite conversations from a "Yeah, Butter." A company came to us about our SEO services before they started designing their new site. We told them about the advantages of getting us on board right away to consult with the designers, but ultimately, they thought it would be better to bring us in after the site was completed. Several months later they came back and were ready for us to optimize......
We hear this going through business owners' and marketing executives' minds a lot when presenting the idea of managing their PPC campaigns for them. Many of them seem to have a fear of allowing someone outside of their organization (or maybe even someone on the inside) to take over control of something they may feel they already have control over. This is an understandable feeling, especially if their campaigns are making a profit.They most likely feel that since they've built something that's working, why risk having someone else mess it up? Combine this with the fact that PPC platforms have...
There is no denying the short and long-term impact of content marketing on your site's organic presence. Both the search engines and social networks thrive on fresh content and the more great content you put out the more visitors, social shares, and links you can earn over time. And with Google's recent changes to the link schemes page in the Webmaster Guidelines the link earning potential of your content is more important than ever....
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