Mike Moran

How you can break into digital marketing

Sometimes they email me out of the blue. Other times they come up to me after a speaking engagement. They always seem so appreciative for my help, but to me it is just giving back a blessing that I has been bestowed on me by others. They are unemployed or "in transition," as many call it these days. They have a good idea--they want to break into digital marketing. And they want to know how to do it. Let me lay it out for you.

Mike Moran

Site search: Too many results and not enough

I often work with clients in an area that gets very little love, yet is critical for your website: Your own site's search function. We love to talk about Google and search engine optimization, but most of us spend almost no time optimizing our own site search. So few companies work on this capability that we are in danger of teaching visitors not to even bother using our site search. That's bad, because their alternative is to go back to Google and find someone else's site. One of the things that kills us over website search is that if we...

Jayson DeMers

The Top 7 SEO Web Design Methods to Increase Visibility

To benefit from optimal search engine rankings (increased visibility, higher traffic, and improved sales), many effective tactics exist. If you incorporate these strategies into your websites as you build and maintain them, your business stands the best chance of SEO dominance over the competition.Read on to learn how businesses use SEO to maximize their impact in their industries and boost the bottom line....

Stoney deGeyter

Yeah, But... I Already Rank For My Company Name

Every now and then we get a call from a prospect who seems to want to try to talk themselves out of buying SEO. We call them "Yeah, Butters." And if you've been following this series, you understand why.One of the common objections we hear is, "But we already rank for our company name, so why do I need SEO?"There are a couple dynamics at play here. One, you're probably seeing personalized results, not necessarily what the rest of the world sees. And two, because... and this is important here... UNLESS YOU'RE A WELL-KNOWN BRAND, NOBODY IS SEARCHING FOR YOUR COMPANY...

Mike Moran

Does the Internet allow more differentiation?

If you are a marketer, you can't ignore differentiation. Differentiation is not just about a difference from the competition--it's a difference that your customers care about. Without some kind of differentiation, marketers don't have much to talk about. And talk they do, every kind of advertising is based on some kind of marketing message--most about differentiation. But how does the Internet change the way marketers discuss differentiation? Does the Internet allow more differentiation? Read on....

Stoney deGeyter

Not Every Piece of Web Content Is a Masterpiece--Nor Should It Be

There are two types of writers:Those who write and produce masterpiecesThose who write to produce masterpiecesThe difference between the two is that the first one is a better writer than the second....

Jayson DeMers

Is Your Hosting Coasting? Here's How Site Speed Affects SEO

Search engines consider hundreds of factors to determine search engine rankings. Many of these factors are related to a website's content, such as its text and titles, or to the authenticity of the site itself. Several years ago, Google announced yet another consideration regarding ranking; the speed with which site visitors can view the pages....

Stoney deGeyter

SEO is a Partnership, Not a Solo Endeavor

At the end of the day, both the client and the SEO bear responsibility for the success of any campaign.

Mike Fleming

Avoiding Website Navigation That Makes Users Never Want to Come Back

In my experience, grocery stores are one of the most frustrating places I go. I really try to avoid going at all costs. Why?  Because when I go, I'm usually looking for unusual ingredients for something special my wife is planning to make. She sends me there for things like ground red pepper, evaporated chicken broth, rare beans or chopped green chiles.If I were going there for some milk, then no problem, because I know they always put the milk in the back corner of the store. But when I (the non-frequent grocery store user) go for unusual items, I...

Stoney deGeyter

Assembling the Big SEO Puzzle One Small Piece at a Time

I've always said that SEO is really about baby steps. While there are almost always some easy big wins when dealing with a site's architecture, for the most part, successful SEO is a combination of hundreds of different things.On algorithmic signals alone, there are over 200 that factor into how a page ranks. That number may or may not include local and mobile signals. Then add on top of that usability and conversion optimization, you're easily looking at several hundred individual issues that can, and often do, effect how your site performs against your competitors.Can you optimize for all of...

Stoney deGeyter

We Don't Rank Websites. That's Google's Job.

The recent news of an SEO getting sued for lack of results got me thinking about the dynamic that SEOs and their clients need to have in order for any web marketing campaign to be successful. Unlike many other industries, the success of SEO relies heavily on the client themselves....

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