We're taking a look at how the "average position" metric lies to you (or more accurately, is misunderstood by you). In part one, we studied the reasons behind this and why distributions in Google Webmaster Tools is your sweet release for truly understanding your organic search position listings.
Let me wrap this up by showing you how to examine distributions in your AdWords account, as well. This is really important because, if you believe campaign/ad group/keyword/ad performance equals "My click-through rate/conversion rate/cost per conversion is at an average position of 3," you're not getting the real story. Plus, an average number is not actionable. But, if you segment positioning into distributions, you can now see performance differences in different positions on the page, draw some conclusions and take some action.
I haven't been in Google back-rooms. I have never met the Penguin personally. But I can make observations. It seems the pursuit of truth and honesty is one of the underlying messages taken from the ordeal.And the Penguin update name doesn't just come from another cute black and white bird, but is more closely related to a penguins sense of smell. Algorithmically, the filter uses its "sense of smell" to associate authority (or lack their of) related to the site much like penguins use their sense of smell to identify their partner or offspring. As we know of the penguin, they set off into...
One of the most common mistakes I see website owners and marketers make when launching their first SEO campaign is that they let search volume dictate which keywords they should target....
Pete and Repete were walking on a bridge. Pete fell off. Who's left? Repete? Ok, Pete and Repete were walking on a bridge. Pete fell off. Who's left? Repete? How about we just move on...
Have you lost sight of a well-loved service or product? People are creatures of repetition. Usually we commit when we find a service or product we enjoy using. Recently, Ryan Buddenhagen wrote a post on brand ability to bring back old services and products....
I wouldn't call the "average position" metric pointless, but it's definitely lying to you. Most people approach this metric with a natural misunderstanding. It's natural to think, "This is the average position that my organic listing or paid ad shows up at in a search for this keyword." Sorry, but no. How could a tool just flat out lie to you? Well, the tool isn't lying to you. It's your understanding of what that metric is communicating that is lying to you. In a recent article titled, "The big lie of AdWords average position," light is shed upon this subject. ...
The number one key to your business growth is crafting a message that speaks to your audience. Having the right message builds up your strengths and helps you overcome any deficiencies you might have....
The content you are creating for your SEO, content marketing and social media marketing campaigns can serve a much greater purpose than just link building---it can turn your brand into a thought leader....
Recently, the entire Web community has been abuzz about Pinterest. Although the upstart social network is still in the open beta testing phase, it has overtaken LinkedIn as America's third largest social site, according to Experian Hitwise. At present, Pinterest is reaching millions of worldwide users per month and since January, has held the distinction of being the site to break ten million unique hits in the shortest timeframe. Pinterest is a social networking phenomenon that shows no signs of diminishing, but is there long-term viability within the Pinterest brand?...
You should take a look under the hood of your site from time to time to make sure that all elements of your onsite SEO are working properly and make any small adjustments as needed....
For many businesses, a major benefit of outsourcing their web marketing strategy to a company like ours is the fact that they get the knowledge and skill of a whole Web marketing team for what most of the time amounts to the cost of one (maybe two) employees. Depending on the nature of the business, that can be hard to beat. But, along with it comes a challenge - communication. We fought with this hard for a while. We sat in meetings and brainstormed realistic ways to communicate better with clients while balancing the hours we spend doing this with formulating...
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