Pete and Repete were walking on a bridge. Pete fell off. Who's left?
Repete? Ok, Pete and Repete were walking on a bridge. Pete fell off. Who's left?
Repete? How about we just move on...
Have you lost sight of a well-loved service or product? People are creatures of repetition. Usually we commit when we find a service or product we enjoy using. Recently, Ryan Buddenhagen wrote a post on brand ability to bring back old services and products....
I wouldn't call the "average position" metric pointless, but it's definitely lying to you. Most people approach this metric with a natural misunderstanding. It's natural to think, "This is the average position that my organic listing or paid ad shows up at in a search for this keyword." Sorry, but no. How could a tool just flat out lie to you? Well, the tool isn't lying to you. It's your understanding of what that metric is communicating that is lying to you. In a recent article titled, "The big lie of AdWords average position," light is shed upon this subject. ...
The number one key to your business growth is crafting a message that speaks to your audience. Having the right message builds up your strengths and helps you overcome any deficiencies you might have....
The content you are creating for your SEO, content marketing and social media marketing campaigns can serve a much greater purpose than just link building---it can turn your brand into a thought leader....
Recently, the entire Web community has been abuzz about Pinterest. Although the upstart social network is still in the open beta testing phase, it has overtaken LinkedIn as America's third largest social site, according to Experian Hitwise. At present, Pinterest is reaching millions of worldwide users per month and since January, has held the distinction of being the site to break ten million unique hits in the shortest timeframe. Pinterest is a social networking phenomenon that shows no signs of diminishing, but is there long-term viability within the Pinterest brand?...
You should take a look under the hood of your site from time to time to make sure that all elements of your onsite SEO are working properly and make any small adjustments as needed....
For many businesses, a major benefit of outsourcing their web marketing strategy to a company like ours is the fact that they get the knowledge and skill of a whole Web marketing team for what most of the time amounts to the cost of one (maybe two) employees. Depending on the nature of the business, that can be hard to beat. But, along with it comes a challenge - communication. We fought with this hard for a while. We sat in meetings and brainstormed realistic ways to communicate better with clients while balancing the hours we spend doing this with formulating...
If you were a small startup, suddenly becoming hugely popular, would you align with a bigger brand or keep the startup momentum churning? It's somewhat akin to the decision some high school or in-college athletes face when approached by major-league teams. Do you carry on with your innocent talent or do you join the ranks of the bigger and better experienced, hoping to maintain that initial spark?...
One of the complaints I hear most frequently from new and prospective clients is that they have no idea what their previous SEO was doing for them. As the owner of a Web marketing firm, I quickly realized that even if a client is getting results, communicating those successes to them is as important as the results themselves.
Let's say you luck out and have a fantastic in-house writer that is a content marketing machine--churning out really good blog posts, articles, white papers, webinars and more on a regular schedule. Even if they create the most brilliant blog post ever written, it's entirely possible that you won't benefit from it. It's a hard pill to swallow, but a lesson that every marketer and site owner must learn: even great content can go unnoticed....
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