Miriam Ellis

The Shady Practice Of Spinning Articles To Avoid Duplicate Content Penalties

Why substitute the word 'canine' for 'dog' isn't your most intelligent marketing choice.

Mike Fleming

Don't Waste Time Looking at Web Data Until You Do This

Your business is different than everyone else's, so why would you look at the same measurements of success as everyone else?  Everyone looks at visitors to their site, but what does that tell you about how your business is doing?...

Stoney deGeyter

The Difference between Good SEO and Great SEO

Some quick-witted wisdom about good vs. better when it comes to SEO.

Mike Fleming

Where You Should Invest Your Web Marketing Budget

...the bottom line for magnificent success is the people...invest multiple times more in her or him, or more of them, if you truly want to take action on your data. Otherwise, you are simply data rich and information poor...a great tool in the hands of your reporting squirrel is useless.  A free/inexpensive/underpowered tool in the hands of your analysis ninja will yield massive results that impact your bottom line......

Mike Moran

Editing: Is social media realtime or permanent?

As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content. And for reasons that I don't understand, it isn't one culture--it seems as though every kind of social media has developed its own culture around editing content. It is as if we can't decide whether social media is a realtime force that is stream of consciousness and should never be changed, or it is a permanent record of activity that ought to be updated as it changes, or something in between. Some kinds of social media (Wikipedia) couldn't exist without...

Mike Moran

Editing: Is social media realtime or permanent?

As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content. And for reasons that I don't understand, it isn't one culture--it seems as though every kind of social media has developed its own culture around editing content. It is as if we can't decide whether social media is a realtime force that is stream of consciousness and should never be changed, or it is a permanent record of activity that ought to be updated as it changes, or something in between. Some kinds of social media (Wikipedia) couldn't exist without...

Jennifer Cario

6 Reasons 2012 is the Perfect Time for Social Media

As we roll into 2012 companies are looking at ways to either boost their social media campaigns, or in some cases, launch them for the first time. One of the big questions they have is whether or not they're too late to the game. While I'm not going to lie and say it's the easiest it's ever been to get in the game, I can say more companies will find it easier to get involved today than they ever have before...

Miriam Ellis

Your Local SEO Checklist For 2012!

Be a woman or man with a plan for Local in 2012 with these 10 sensible, empowering tips!...

Stoney deGeyter

Forget the Sale. Focus on the Customer

There are a lot of phases to the buying cycle. Searchers begin with a thought and then start researching answers via their favorite search engine. As they learn more about their query, they move into shopping and buying modes that hopefully lead them to a satisfied purchase.

Mike Moran

Does your marketing have "readability"?

I don't know a lot about robotics, but I have read a few articles recently about the biggest problem that robot manufacturer have in entering the home. They need the robots to behave differently so that people know how to interact with robots. For example, if a robot needs to open a door, it moves to the door and then must scan the door to locate the doorknob, identify the kind of doorknob, and then begin moving its robotic arm to open the door. Sometimes it takes a little time to do all these things before starting to move its...

Mike Moran

Compare your AdWords account to others--for free

Have you ever asked yourself whether you paid search program is all that it can be? Most of us suspect that we fall short in some areas, but who has the time to stay on top of every aspect of a Google AdWords account, on top of everything else we do all day? Or perhaps you want to check out what kind of job your agency is doing with all your paid search money. Well, WordStream has put together a scoring tool called AdWords Grader that tries to do exactly that--show you how your paid search campaign compares against everyone...

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