Jayson DeMers

Proceed With Caution: Web Design Can Directly Affect SEO

SEO is a process that requires ongoing education and learning. And while much of the focus is on building quality inbound links, identifying and optimizing for the right keywords and semantic search terms, and investing in quality content, you can't ignore the obvious impact of web design on your site's search rankings.

Mike Moran

Paid search is still frustrating for searchers

When I speak to groups, I often ask how many people never click on paid search ads and many hands go up--usually half the room. It ain't true. Estimates are that around one-quarter of all search clicks are on paid search ads and it is 100% of Google's search income, so most people click on ads at least once in a while. But people raise their hands because they still get frustrated by paid ads and they wish they hadn't clicked on them....

Jayson DeMers

Mobilegeddon: Is Your Website Visible on Mobile Searches?

Owners of websites are starting to see impact from Google's recent algorithm update known as "mobilegeddon," which launched on April 21, 2015. The major impact of this algorithm update is that mobile devices now have very different search results than those displayed on desktop browsers. The reason for this change is to ensure users on mobile devices have a consistently positive experience....

Jayson DeMers

6 Local SEO Mistakes Small Businesses Make

In the coming months, local SEO and search marketing will become invaluable for small businesses everywhere. In order to remain competitive within your industry and capitalize on local traffic, it's important to not only focus on best practices, but also to avoid costly mistakes. Let's take a look at a few of those errors and show you how to stay on the right path....

Jayson DeMers

7 SEO-Boosting Tactics You Might Be Neglecting

When thinking about SEO, it's tempting to concentrate on what's occurring behind-the-scenes and neglect better ways to increase exposure. Whether you're directly dealing with SEO or looking to compliment your existing SEO presence with tactics for additional exposure, it's important to continually focus on developing and growing your digital marketing strategy. ...

Jayson DeMers

4 Ways to Humanize Your Online Marketing Campaign to Drive Sales

Online stores are incredibly convenient, and they bring in plenty of customers who don't want to make the trip to a physical location. However, they just don't have the same feel as a physical store. One of the biggest reasons is that there's no human interaction with online transactions. One of the best things you can do to improve your marketing and drive online sales is humanize your online business....

Jayson DeMers

8 Local SEO Tips For Small Business Owners in 2015

As Google shifts to a more semantic-heavy strategy in 2015, it's becoming progressively more important for small businesses to focus on local SEO to drive both targeted website traffic and foot traffic. In particular, there are a few tips and tricks you'll want to spend your time perfecting....

Jayson DeMers

How to Build an Online Portfolio and Drive Traffic To It

When you're a web designer, graphic designer, or similar professional in a creative field, you have two essential tools for attracting new clients: word of mouth and a stellar portfolio. The latter can be invaluable so it's critical that you're able to build a strong one and drive traffic to it.Neglect these tasks and you'll be at a disadvantage, but if you can maximize your portfolio you will increase your chances of landing new opportunities. ...

Mike Moran

How do you post to your blog every day?

One of my colleagues calls me "committed." Others think I should be committed. But one way or the other, I post an entry to my blog every work day. How do I do it? Often, it's a labor of love, but sometimes it feels like a chore. I find something I think is worth saying every day, but I admit that it is not always easy. Today, it was easy, because I can tell you all of the things that I do to post every day. ...

Mike Moran

Do tricky marketing claims really help you as a marketer?

"Drivers who switched to us saved an average of $538." Maybe you've seen that claim on TV commercials or online. So it sounds like their auto insurance is cheaper, right? Well, maybe not. This is actually a tricky claim, designed to fool us. It actually doesn't tell us a thing about whether this company has cheaper auto insurance rates than any other one. Many insurance companies make this claim and it is meaningless. The question is, "Is it good marketing?"...

Jayson DeMers

The 5 Biggest SEO Benefits of Blogging

Blogging has changed dramatically over the past decade. What was once considered a niche hobby or small point of differentiation has become a common practice in nearly every industry. It's no longer a rudimentary aspect of business, either. It's a very strategic mechanism with a wide range of benefits - enhanced SEO chief among them....

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