Jennifer Cario

The Super Simple Guide to Using and Marketing Through Pinterest - Part Two

Now that you've gotten yourself up and running with a Pinterest account, it's time to put it to use to start collecting ideas, links and pictures. Remember, Pinterest is a powerful online filing system that gives you visual access to the things you might wish to use down the road. Back in part one we talked about setting up some topical boards to sort the "pins" you find. Today we're going to talk about how to find those pins.

Jennifer Cario

The Super Simple Guide to Using and Marketing Through Pinterest - Part One

A few months ago, I would have forgiven you if you hadn't heard of Pinterest. It was like a sneaky, lovable cat. The kind that curls up in your lap and gives you the warm fuzzies while you pet it, but that remains quietly invisible to anyone not already in the know. The past month or so though, it's all begun to change. Pinterest has finally reached it's tipping point and the masses are starting to pour into the site to explore what it has to offer. If you are a marketer, a blogger, or a business owner, it's time...

Mike Fleming

Don't Waste Time Looking at Web Data Until You Do This - Part 2

We've talked about what makes a good metric to look at for your business.  But, you have to be careful here.  There is soooo much data wrapped up in what seems at times like an endless amount of possible metrics that if you are not careful, you will catch yourself wasting your time lost at sea with no idea as to how to get back home where you belong.  By "home," I mean those critical metrics that will measure what needs to change at this specific point in time for your online efforts to improve....

Stoney deGeyter

Perception is Worth 1,001 Words

In the world of business, marketing and advertising is everything. Marketing is at least as important as the products or services you sell. Without marketing, you have no one to demonstrate the superiority of what you offer!

Dave Cosper

Writing Google Places Reviews to Improve Rankings

A business owner recently asked me how to go about building positive reviews in a way that would "optimize" their Google Maps listing. This is about as provocative a topic as it gets in the Local Search community, I know, but it's also an unavoidable subject worth addressing. Search marketers ponder the same "How To" question, if for nothing else to try and understand every aspect of local search ranking factors and translate this to practical advice for SMB's....

Miriam Ellis

The Shady Practice Of Spinning Articles To Avoid Duplicate Content Penalties

Why substitute the word 'canine' for 'dog' isn't your most intelligent marketing choice....

Mike Fleming

Don't Waste Time Looking at Web Data Until You Do This

Your business is different than everyone else's, so why would you look at the same measurements of success as everyone else?  Everyone looks at visitors to their site, but what does that tell you about how your business is doing?...

Stoney deGeyter

The Difference between Good SEO and Great SEO

Some quick-witted wisdom about good vs. better when it comes to SEO.

Mike Fleming

Where You Should Invest Your Web Marketing Budget

...the bottom line for magnificent success is the people...invest multiple times more in her or him, or more of them, if you truly want to take action on your data. Otherwise, you are simply data rich and information poor...a great tool in the hands of your reporting squirrel is useless.  A free/inexpensive/underpowered tool in the hands of your analysis ninja will yield massive results that impact your bottom line......

Mike Moran

Editing: Is social media realtime or permanent?

As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content. And for reasons that I don't understand, it isn't one culture--it seems as though every kind of social media has developed its own culture around editing content. It is as if we can't decide whether social media is a realtime force that is stream of consciousness and should never be changed, or it is a permanent record of activity that ought to be updated as it changes, or something in between. Some kinds of social media (Wikipedia) couldn't exist without...

Jennifer Cario

6 Reasons 2012 is the Perfect Time for Social Media

As we roll into 2012 companies are looking at ways to either boost their social media campaigns, or in some cases, launch them for the first time. One of the big questions they have is whether or not they're too late to the game. While I'm not going to lie and say it's the easiest it's ever been to get in the game, I can say more companies will find it easier to get involved today than they ever have before...

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