June 2001

Andrew Goodman

Earth to Yahoo: Hire Crazed Megalomaniac, Now!

If Yahoo's going to be a media company like its major competitor AOL Time Warner, it must go big or go home. And the bigger the better. Billionaire megalomaniacs only need apply....

Sumantra Roy

Keyword Research Tools, Stop Words, Inktomi Based Engines

Tools that can help you research keywords. Explanation of stop words. Search engines using the Inktomi database....

Andrew Goodman

Using Regional Search Tools

The international versions of the major portals don't always offer an advantage over a generic web search. Test driving UK search tools confirms that finding local information online is often a frustrating experience....

Robin Nobles

Fees and Concerns of Professional Search Engine Optimizers

Search engine positioners' and optimizers' guidelines for consumers and positioners on pricing and purchasing....

Robin Nobles

The Future of Search Engine Optimizing

Theme engines, the next generation of search engines for search engine and keyword optimizing....

Andrew Goodman

AOL is Not the Global Leader, According to Recent Metrics Reports

MSN and Yahoo outflank AOL in terms of unique visitors and time of usage in many countries nationwide. In fact, in Ireland and France, AOL Time Warner is well back of the pack in the number 7 position....

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