October 2001

Robin Nobles

Interested in Working at Home? Consider a New Career as a Search Engine Marketer!

If you're in the market for a work at home job, consider a career in search engine marketing. To get started, take a training course through the Academy of Web Specialists....

Paul Bruemmer

Five Ways To Improve Search Engine Rankings

Search engine visibility is so important to eBusiness success that building a Web site without optimizing for search engines is a wasted opportunity....

Robin Nobles

WebPosition Gold Software Keeps Getting Better and Better

WebPosition Gold software is a staple in toolboxes of most professional search engine marketers. Find out why!...

Andrew Goodman

Overture Makes Graceful Exit from "Search Engine" Business

GoTo's name change to Overture coincides with a refocusing of its image as an advertising middleman. In this broader arena, Overture can't boast about being leader of the pack....

Paul Bruemmer

Yahoo! Directory Makes Big Changes

Have you been to Yahoo! lately? It's a whole new directory. There are extensive changes in the way results are ranked and displayed. But the big news is that the Yahoo! algorithm formula has changed dramatically....

Sumantra Roy

Self-Replicating Pages, Grammatically Incorrect Keywords, Link Keywords

How to prevent your site from being penalized for spamming if you have an affiliate program which provides self-replicating pages to affiliates. Optimizing for grammatically incorrect keywords. The importance of having keywords present in the links that you get to your site....

Paul Bruemmer

Retailers Losing Billions Due to Useless Site Search Functions: Top 7 Tools for Your Web Site

Ever tried to use the search box on an ecommerce site to find a particular product or service? Did you find what you were looking for easily, or was it a real pain? According to Forrester, ecommerce sites either don't offer site search or use software that fails basic tasks....

Paul Bruemmer

Google's Dilemma: Relevancy Versus Privacy

Google recently acquired the technology assets of Outride, a developer of online information retrieval technologies. This could help Google make its results more relevant to users by personalizing their search results. This would be welcomed by many, but for others, it raises privacy concerns....

Interested in Working at Home? Consider a New Career as a Search Engine Marketer!

Five Ways To Improve Search Engine Rankings

WebPosition Gold Software Keeps Getting Better and Better

Overture Makes Graceful Exit from "Search Engine" Business

Yahoo! Directory Makes Big Changes

Self-Replicating Pages, Grammatically Incorrect Keywords, Link Keywords

Retailers Losing Billions Due to Useless Site Search Functions: Top 7 Tools for Your Web Site

Google's Dilemma: Relevancy Versus Privacy