Excellent reminders of things that are so easy to forget, especially considering how complex search engine marketing is. And, new strategies as well, important strategies that need to be placed in the forefront of all search engine marketing endeavors....
Automated link generators are useless. Not because the software behind them is flawed, but because hundreds of novice web marketers are using them indiscriminately....
Content and the way it's presented is still a major consideration when designing a Web site. While many designers put artistic and visual issues first because of eye appeal, beyond beauty lies the importance of great title text, clear descriptions, and proper linkage to your inner pages. The nitty-gritty of launching a successful Web site is that you need brilliant design, outstanding content, and a little search engine magic....
Questions and answers on how to optimize the home page of your site, how many times you should repeat a particular keyword in a page, and how frequently you should submit your site to the search engines....
Part of the problem with some of the sites that offer information on search engine marketing is that you don't know how up to date that advice is, and you don't know if you can really trust the information. In other words, how reliable is the source?...
Why such a fuss over meta-search? Until recently, traditional search engines indexed only a fraction of the coverage you got on meta-search. That is all changing with Google, AllTheWeb, and others indexing more of the "Deep Web" these days. But you do get more with meta-search because they query multiple databases....
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