If you’re a professional search engine optimizer, the field is wide open for you as far as clients are concerned. But how on earth do you find them?...
Search engines and directories have done some pretty shifty things over the years, but never before have I seen such arrogance or disdain for customers as Looksmart have shown in the past two weeks....
Which search engines consider plural keywords to be the same as their singular counterparts? Will you get a better ranking in the search engines if you use text links rather than graphical links? How do you get pages spidered if you have used Javascript based drop down navigation menus?...
Generic terms do indeed receive a lot of search requests each month, but they also have the lowest sales conversion rate. That's because search engine users are becoming more Net savvy and know that they need to be more specific with their keyword searches....
Google results disappearing. Submitting limited-time sites. Figuring out which pages are in Inktomi. Getting framed sites listed. Backward links disappearing....
Here's a collection of linking related tid bits you should be aware of....
Like most people in the search engine marketing industry, time is crucial to me, and I have none to waste. WebRank is so easy to use that you can get started immediately, without even having to access the help files. However, to help you get started, they have a "SupportMail" follow-up system, where new subscribers receive little tips through e-mail on how to use WebRank....
There are various ways to learn how to optimize your Web site. Discover a new way: Search Engine Workshops....
Lots of great info today! I've answered a question about submitting to the spidering search engines, ranted about LookSmart's new Small Business Listings program, discussed a cool ebook about Google AdWords Select and given FAST a little free publicity! What more could you ask for?...
You know you should have more links pointing to your site, but you're not sure what the best approach is to pursue them. One of my favorite approaches is to use the search results for terms that are important for my site....
Some common themes develop amongst incorrectly optimized sites. Could you be making the same errors with your site? To find out, let’s look at the five most common search engine optimization mistakes....
In light of the grandious April Fool's Day prank by ODP, the fourth part of this series of articles will discuss the Open Directory Project, DMOZ.org. We will examine the directory as a whole, the directory results within ODP, ODP's reach within the Internet industry, and the current status of the Open Directory Project....
When first setting up a business, most people will register a domain name that mirrors exactly the name of their company. While this is certainly important for directing people to your Web site, many Web site owners do not realize that a good domain name can help with their search engine ranking....
A whole pile of questions I received over the past few weeks, along with my original answers. Most of them are short and sweet and to the point, but nonetheless informative....
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