April 2002

Robin Nobles

Ten Ways to Get SEO Clients . . . beginning with your local market

If you’re a professional search engine optimizer, the field is wide open for you as far as clients are concerned. But how on earth do you find them?...

Kalena Jordan

LOOKs Can Be Deceiving

Search engines and directories have done some pretty shifty things over the years, but never before have I seen such arrogance or disdain for customers as Looksmart have shown in the past two weeks....

Sumantra Roy

Plural vs. Singular Keywords, Graphical vs. Text Links, Javascript Menus

Which search engines consider plural keywords to be the same as their singular counterparts? Will you get a better ranking in the search engines if you use text links rather than graphical links? How do you get pages spidered if you have used Javascript based drop down navigation menus?...

Andy Beal

The Art of Selecting Good Keywords

Generic terms do indeed receive a lot of search requests each month, but they also have the lowest sales conversion rate. That's because search engine users are becoming more Net savvy and know that they need to be more specific with their keyword searches....

Jill Whalen

SEO Q&A

Google results disappearing. Submitting limited-time sites. Figuring out which pages are in Inktomi. Getting framed sites listed. Backward links disappearing....

Robin Nobles

How Can You Learn how to Achieve Top Search Engine Rankings?

There are various ways to learn how to optimize your Web site. Discover a new way: Search Engine Workshops....

Jill Whalen

Submitting to Search Engines

Lots of great info today! I've answered a question about submitting to the spidering search engines, ranted about LookSmart's new Small Business Listings program, discussed a cool ebook about Google AdWords Select and given FAST a little free publicity! What more could you ask for?...

Kalena Jordan

The 5 most common SEO mistakes

Some common themes develop amongst incorrectly optimized sites. Could you be making the same errors with your site? To find out, let’s look at the five most common search engine optimization mistakes....

Andy Beal

Is Your Domain Name Optimized?

When first setting up a business, most people will register a domain name that mirrors exactly the name of their company. While this is certainly important for directing people to your Web site, many Web site owners do not realize that a good domain name can help with their search engine ranking....

Jill Whalen

Search Engine Marketing Questions

A whole pile of questions I received over the past few weeks, along with my original answers. Most of them are short and sweet and to the point, but nonetheless informative....

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