I recently took the opportunity to interview President of FirstPlace Software Brent Winters about their new product and also about his views on the increasing crackdown on automatic reporting tools by some of the major search engines....
There's been a lot of changes in search engine pricing and policies. It's almost like starting over from scratch in planning your campaigns. One of the best ways to start your search engine marketing (SEM) campaign is to get listed in the major directories first. Because a directory listing will make your site visible to the spider engines that are crawling for free listings....
Back when your site wallowed in search engine obscurity, none of your competitors worried about who you were, or what you did. But your rapid rise to the top of the search engine results has stirred the vipers' nest -- and now, your competitors are rattled! You can bet your life they'll come after you with a vengeance....
Today's SEO question focuses on whether or not creating doorway domains is a good idea. Can you guess what my answer will be?...
There has been an abundance of research, statements, and news surrounding the effectiveness of pay per click (PPC) search engine marketing. Overture, the most substantial PPC system, is incorporated across many of the top search portals. Successful online marketing can be easily achieved through the use of Overture and other pay per click systems - with the right knowledge....
While Google does produce the highest amount of referrals for most search engine optimization campaigns, there are a number of other search engines, directories, and portals that can and should play an integral role in your campaign....
If you're going to hire an expert to do something for you, whether it be search engine optimization or building a house, you've got to trust them to do their job correctly....
Besides using Wordtracker to find keywords, John Alexander actually uses the service to target an audience’s surfing behavior. Once he determines the surfing behavior, he can use that knowledge to target those who are most likely to purchase his clients’ products or services....
Search engine optimization is all about results - whether in the ranking of various search engines or through an increase in web site traffic to the optimized site. Regardless of how the success of an optimization campaign is measured - Google.com does in fact become a factor....
The search engine landscape is evolving again. The number of important sources of traffic is becoming smaller. But is the job of an SEO easier? Lets take a quick look at some recent industry shake-ups....
Google has launched a new fee-based program in beta that provides live answers on any topic. Don't have time for research? Google Answers researchers are waiting in the wings to find the information for you....
Q&A on what to do if you're having trouble getting listed in ODP/DMOZ and some info on Web site redirects....
Search engine optimization is as much about the targeted market as it is about rankings. In order to make the rankings work out for the good of the optimized web site, you need to understand the market that exists for your client....
One of the most common misconceptions and recurring obstacles that search engine optimization professionals need to deal with is clients wanting guarantees. Andrew Gerhart discusses the topic of search engine optimization guarantees, the negative effect they have on the SEO industry, who is offering them, what the guarantee really offers, and the solution to the problem....
Everyone knows that to obtain high search engine rankings all you have to do is put the keywords that you want to rank high with into your Meta Tags, right? Not even close!...
If you've read my article LOOKs Can Be Deceiving, you know how I feel about LookSmart's decision to change from Paid Submission to Pay Per Click. One person who was very interested in the article was CEO of LookSmart Australia, Damian Smith. Mr. Smith contacted me and agreed to an exclusive interview to address some of the issues raised in the article....
While a good domain name and targeted META tags can help improve search engine rankings, they alone will not help a Web site if it does not contain relevant text on the page being optimized....
It's both an art and a science; one that takes time and requires attention to detail. However, the rewards are gratifying as you improve your rankings and increase the traffic to your site....
It seems that everywhere we turn these days, we are constantly hearing the phrases pay-per-inclusion (PPI) and pay-per-click (PPC). There are now a number of ways that the search engines and directories are collecting funds from people trying to get their Web sites listed....
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