The myth of using keyword-rich domains for SEO purposes has been perpetuated for way too long, and quite frankly I'm tired of seeing it written about as if it's an all-important SEO factor....
Of the major engines in the search engine universe, FAST -- aka, alltheweb.com -- is arguably the most unique. In many ways it operates differently than typical engines and, in light of recent developments, it's timely that we probe a little deeper into the inner workings of this strategically important engine....
Today, we will look at what it takes to get the newly found targeted traffic sold on your brand and your web site once you have completed your optimization plans....
You probably know that META tags are important for search engine optimization and that they need to be included on your Web site. But what exactly do they do? What is their purpose and how exactly do the search engines interact with them?...
I told you I would answer questions for chocolate! Advisor subscriber Jim took me up on my offer and emailed me a laundry list of SEO questions with the caveat that there would be a box of chocolate in it for me if I answered them. (Little does Jim know that I answer them all the time for nuthin....shhhhh!)...
Most designers and webmasters know the importance of building a site that will attract search-engine traffic, but not all of them are proficient in search engine optimization (SEO) techniques....
An interview with Dan Thies, author of the ebook 'Search Engine Fast Start.' Dan does a nice job of explaining why his methods are a good SEO option for busy Webmasters....
It's that time when I open up the High Rankings mailbag, and post some of the questions I've received over the past week along with my answers....
Google, fast-growing 300-lb. gorilla, is now betrothed to the five-tonne elephant AOL. Advertisers and other small critters have had to adjust....
While many site owners like to believe that their products and services apply to the general public - the truth is that there is a defined audience that the site should appeal to. When preparing a site for various methods of search engine marketing, an understanding of a target audience is critical to increasing the value of the campaign....
It seems that creating multiple sites and doorway pages has become so ingrained in many SEOs way of doing business that my don't do it approach is a tough pill to swallow for many people....
A few of the variables that will determine the rate of success for your marketing campaign are: CPM, testability, reach, segmentation and selectivity, start-up time, start-up cost, personalization, quality and delivery, conversion rates, and response rates. We will examine these marketing variables and how they pertain to search engine optimization....
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