July 2002

Eric Ward

Linking Legalities...What You Need to Know

There have been several high profile cases where owners of one web site have sued or threatened to sue owners of another web site for linking to them. I know on first glance this sounds crazy, and to be honest, it *IS* crazy. After all, if links are illegal then every search engine, every directory, and every link list is illegal, and would have to be shut down....

Andrew Gerhart

Google On AOL - What are the Results?

We have known that at some point late in the summer of 2002, Google's search and Adwords results would appear on AOL, and as of Tuesday, July 23, 2002, the SEO world was given a sneak preview. While this appears to only be a test version of the new system, it gives some insight into this huge deal that is definitely going to open doors for some, and close doors for others....

Jill Whalen

Using Layers as an SEO Technique

You can do all sorts of things with layers that will fool the search engines, as they simply aren't sophisticated enough to understand it all -- yet....

Paul Bruemmer

Do You Need a Search Toolbar?

A number of search engines provide search toolbars that let you search from any Web site without having to make a trip to the search engine. A recent entry is Teoma, a free navigational tool that lets you search Teoma's database from any Web page, providing convenience and useful information at your fingertips....

Robin Nobles

Search Engine Marketing 101: What Search Engines See When They Visit Your Web Site

What do search engines see when they visit your Web site? Did you know that with a few simple changes to your site, your search engine rankings could improve?...

Sumantra Roy

Dropped from AltaVista, Little Google Traffic, Links for Top Ranking

Questions on what to do if your site has been dropped from AltaVista, on why you may get few visitors from Google even though you have a top ranking in it, and how many links your web site needs to attract in order to get a top ranking in the search engines....

Jill Whalen

Keywords Coming Out of My Ears

You don't need (or want) to repeat the word a zillion times over and over again. The key is in using your phrases where they make sense in the copy. The copy *must* read well. It absolutely must....

Paul Bruemmer

Optimizing Your PDF Documents

As search engines begin to crawl many different file formats besides HTML, consider optimizing your PDF documents for better search engine visibility. Search engine optimization tips for achieving higher search engine rankings for your alternative-file-format documents....

Robin Nobles

The New Edition of WebPosition Gold is Finally Here

Typical of the professionalism of FirstPlace Software, they’ve waited to release WebPosition Gold 2 until all possible bugs could be found and corrected, so it seems like forever that we’ve been waiting for this release. However, for those of us die hard Gold fans, the wait has been well worth it....

Andy Beal

The Doorway to Optimization Disaster

Using doorway pages to enhance the search engine ranking of your website, will not benefit your company in the long-term. While it is tempting to use doorways to gain quick results, inevitably the search engines discover the pages and ban them from their index....

Andrew Gerhart

Keyword Testing for Increased Search Engine Conversion Rates

Keywords are the most important part of your search engine optimization campaign. How will you know if you are targeting the right keywords if you don't research them, refine them, and more importantly, test the keywords and keyword market?...

Jill Whalen

Hiding Stuff from the Search Engines

What I would do, instead of using fancy mouseovers, is put a visible description under each hyperlink. These words could be keyword-rich, and they'd definitely get indexed....

Kalena Jordan

A Review of WebPosition Gold v2.0 BETA

WPG v2.0 is already available in Beta format and boasts an impressive number of new features to help web masters ensure their web sites are spider friendly, ranking highly and submitted to the most appropriate search engines and directories worldwide....

Robin Nobles

The Importance of Providing Onsite Search Capabilities to your Web Site

Congratulations! You've gotten visitors to your site! Now, can they find what they're looking for? Help them by adding an onsite search engine to your Web site....

Jill Whalen

Blackballed from Google

If your site is not showing up in any given engine, the chances are that you are *not* banned. It's actually very, very rare for engines to ban or penalize sites. So don't just assume that you're banned if your site is missing. Do some detective work and find out the real reason, then fix it!...

Linking Legalities...What You Need to Know

Google On AOL - What are the Results?

Using Layers as an SEO Technique

Do You Need a Search Toolbar?

Search Engine Marketing 101: What Search Engines See When They Visit Your Web Site

Dropped from AltaVista, Little Google Traffic, Links for Top Ranking

Keywords Coming Out of My Ears

Optimizing Your PDF Documents

The New Edition of WebPosition Gold is Finally Here

The Doorway to Optimization Disaster

Keyword Testing for Increased Search Engine Conversion Rates

Hiding Stuff from the Search Engines

A Review of WebPosition Gold v2.0 BETA

The Importance of Providing Onsite Search Capabilities to your Web Site

Blackballed from Google