If you believe everything you read, you’d probably think that there is absolutely no way to use a cool Internet search tool without being bowled over with paid advertising. Not so....
Is branding and positioning limited to the offline world, where it can be accomplished through a television or direct mail campaign? Certainly not. So, How can search engine optimization and marketing play an integral role in our efforts to brand our products and services, and position our company? Andrew Gerhart discusses how the search engines and Internet can help our marketing efforts and increase sales, visibility, branding, and more....
The bottom line is that it's your job as a professional to do what you know in your heart is right. If it means you don't get that particular job, then so be it. There will be other jobs. And there will be other clients that appreciate your looking out for their site's long-term well-being. You can bank on that....
Search engine submissions are an important part of any search engine optimization campaign, yet many webmasters and search engine optimization professionals (SEOPs) are not aware of the correct way to submit your website to the search engines. Andrew Gerhart takes a look at the correct submission process to the free and paid major search engines and directories, how long they will take to list your website, and more....
Recently, Jim Lanzone, Vice President of Product Management with Ask Jeeves, attended a chat session with students from the Academy, and he answered a lot of very interesting questions about Ask Jeeves’ Web properties....
The fastest way to make your application both engine- and user-friendly is to pretend that nobody can see it. Huh? You may have heard of Section 508, which is a law that essentially says any Web site of the US Government must be accessible to special-needs users. The best part of this is that the extra measures Webmasters take to make their pages more accessible, also make them more search-engine-friendly....
While many concern themself with the rankings and excitement of pursuing prominent search engine visibility, Lander discusses the long term benefits that come into play after a successful optimization campaign has begun....
A good listing in Yahoo!, i.e., one where you rank highly for your important keyword phrases, can bring a ton of traffic to your site. On the other hand, a poor listing brings hardly any Yahoo! traffic. Unfortunately, there's no tried-and-true method of ensuring that you get a good listing....
It is not a mystery that PageRank has a fairly large role in Google's ranking, but how much weight? Are there other variables that outweigh PageRank? Andrew Gerhart discusses how much weight is given to PageRank, if PageRank alone is enough to rank, and more....
The practiced process of search engine optimization holds a different definition to each within the field. Growing in importance however, is what should be seen as the final step in any search engine optimization campaign. That final process is the validation of HTML code to the W3C standards....
To have your website included in the Google database, or have your site's updates reflected in the database as soon as possible, you need to do some planning and preparing so that you can catch Googlebot at the correct position in the cycle....
It's surprising to me that the reader would make a special effort to criticize the most trustworthy player in the space -- one which keeps its search results free of ads -- when there is so much sleaze out there that merits consideration....
With search engines switching over to forms of paid inclusion, it may seem that there are few free search engine submissions available. Thankfully, some of the most important search engine submissions are still free for all to utilize....
Looking for legitimate ways to boost your site's link popularity? Read this comprehensive article where professional SEO's offer suggestions for ways to boost your link popularity....
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