January 2003

Kalena Jordan

Predictions About Search Engines - A Look Back

It’s time to take a look back at the grand predictions I made for the search industry to determine whether I’m a 'Nostradamus' or a 'NoSuchLuckus'....

Andy Beal

Getting Back to Search Engine Optimization Basics (again)

While I will still endeavor to write articles that touch on complex issues, I want to make sure that those of you looking for the basic information are not overlooked....

John Alexander

Targeted Search Engine Traffic Is More Important Than Ever

High and accurate search engine relevancy for any online business Web site, counts more than it ever has before....

Daria Goetsch

Good Content: The Key To Search Engine Ranking

What drives visitors back to your website and keeps them there? Good content. Content is key to promotion success....

Jill Whalen

Hijacked Site or Google Mistake?

I checked Google today and, to my surprise, someone copied my entire web site and the link from Google to my site is now pointing to the stolen version of my site....

Eric Lander

Search Engine Submissions: Waiting for Results

The first step in search engine submission is to make sure that you are prepared to deal with both search engine spiders as well as search engine robots. There is a large difference....

Robin Nobles

A Glimpse Into the Lycos Search Engine

A visit with Adam Soroca of Terra Lycos. Adam is the Group Product Manager for Lycos InSite and is in charge of building a comprehensive suite of search marketing tools....

Andrew Goodman

Differentiation Can Be Brutal in the Web Search Business

The search industry isn't exempt from the laws of positioning. Consumers only have so much memory. There are a lot of ways to lose in this business. It's brutal....

Andrew Gerhart

Taking Time for Search Engine Optimization: Is it Worth Delaying Your Site's Launch?

If a new website project was placed before you, and it was your decision whether or not to launch the site before it had been properly optimized for the search engines, what would your decision be? Would you launch the site, or would you wait?...

Jill Whalen

Search Engine Optimization Q&A

Will changing tags affect rankings? ODP error message. Submitting site too often. Spiders not finding articles. JavaScript rollovers. Iframes....

Daria Goetsch

Low Cost Search Engine Marketing for Small Businesses

Promoting your small business website in the search engines can be a daunting task. Use of free submissions and link popularity is a good starting point for your website promotion campaign....

Eric Lander

Search Engine Optimization Techniques: Playing Conservatively

When a webmaster or amateur SEO takes on a sites optimization and search engine marketing plan - they often does so without the proper knowledge of what works and what does not work. As a result, sites can become penalized, banned, or worse yet - the optimization itself simply never grows into the potential it once had....

Robin Nobles

Issues for SEO's: Making Pages Friendly to People with Disabilities

Did you know that nearly 20 percent of all Web users have some form of disability? Making your site accessible for all is a matter of courtesy, is good business practice, and is not difficult....

John Alexander

How to Really Profit from SEO

I want to give you a few more things to think about as you excel and grow in the craft of search engine marketing. Customers are your greatest resources and many of them are quite generous when you make an impact on their business....

Jill Whalen

SEO Predictions for 2003

Here are a few thoughts about where SEO is heading in the new year. Some may be wishful thinking, and some may take more than one year to happen, but these are the trends I'm currently seeing....

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