April 2003

Scott Buresh

Wading Through the Search Engine Myths

There is an abundance of search engine information available on the web- some of it valuable, much of it contradictory. With search engine marketing, as with anything else, it is important to treat everything with a healthy dose of skepticism....

Jill Whalen

Will Search Engine Optimization Increase Sales?

If you do everything right, you can bet your behind that a good SEO campaign will bring more sales. Absolutely, positively no question about it....

Kimberly Krause Berg

Being Tops with Your Users and the Search Engines, Part Three

A successful website is one where the visitors' needs are being met. User surveys and feedback are diagnostic tools to help identify problems before, during and after the site is built....

Ross Dunn

Inspecting Your Web Site For Spam

In the search engine optimization field, the word Spam is used to describe techniques used to try to fool search engine spiders. This article will outline a few of the more frequent Spam techniques used by webmasters or unscrupulous SEO practitioners....

Ross Dunn

A 10 Minute Search Engine Optimization

Many small businesses simply do not have the resources to hire a search engine optimization (SEO) company to promote their web site. This article is my opportunity to offer more of my SEO experience in the form of a 10-minute optimization process....

Jill Whalen

Missing Backlinks in Google

For a site that is well-established that had previously shown backlinks in Google, or one that used to show some decent PageRank but has seen it significantly lowered (more than one point), there may be cause for concern....

Kimberly Krause Berg

Being Tops with Your Users and the Search Engines, Part Two

Getting organized with usability checklists....

Daria Goetsch

Search Engine Robots - How They Work, What They Do (Part I)

Automated search engine robots, sometimes called spiders or crawlers, are the seekers of web pages. How do they work? What is it they really do? Why are they important?...

Jill Whalen

To What Depth Will Search Engine Spiders Go?

Actually, the spiders will go to any depth of a site. However, they don't place as much emphasis on pages within the site that take more than a couple of clicks to get to from the main page....

Ross Dunn

How to Switch Hosting Providers During Your Search Engine Campaign

Taking basic precautions during a server switch will maintain the necessary stability in your search engine marketing campaign as well as providing a stable online presence for your repeat traffic....

Scott Buresh

Styling Your Copy for Search Engines AND Visitors

The most important thing to remember when styling body copy and headlines for search engines is not to compromise the visitor experience....

Kimberly Krause Berg

Being Tops with Your Users and the Search Engines, Part One

This article begins a series of articles on how to test your own web site for search engine and visitor usability....

Jill Whalen

How to Spend a Small Search Engine Marketing Budget

I have an initial budget of about $300-$500 I can spend on advertising and promotion. Where would you recommend I invest it?...

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