Search engine marketing, like most things, is more complex than meets the eye. But it offers many benefits, not the least of which is that it tends to be one of the lowest-cost and highest-impact marketing tools available....
There is an abundance of search engine information available on the web- some of it valuable, much of it contradictory. With search engine marketing, as with anything else, it is important to treat everything with a healthy dose of skepticism....
If you do everything right, you can bet your behind that a good SEO campaign will bring more sales. Absolutely, positively no question about it....
A successful website is one where the visitors' needs are being met. User surveys and feedback are diagnostic tools to help identify problems before, during and after the site is built....
In the search engine optimization field, the word Spam is used to describe techniques used to try to fool search engine spiders. This article will outline a few of the more frequent Spam techniques used by webmasters or unscrupulous SEO practitioners....
Many small businesses simply do not have the resources to hire a search engine optimization (SEO) company to promote their web site. This article is my opportunity to offer more of my SEO experience in the form of a 10-minute optimization process....
For a site that is well-established that had previously shown backlinks in Google, or one that used to show some decent PageRank but has seen it significantly lowered (more than one point), there may be cause for concern....
Getting organized with usability checklists....
Automated search engine robots, sometimes called spiders or crawlers, are the seekers of web pages. How do they work? What is it they really do? Why are they important?...
The real question here is do search engines know about this scam yet, or do they count guestbook links as additional links for poplarity rankings?...
Actually, the spiders will go to any depth of a site. However, they don't place as much emphasis on pages within the site that take more than a couple of clicks to get to from the main page....
Taking basic precautions during a server switch will maintain the necessary stability in your search engine marketing campaign as well as providing a stable online presence for your repeat traffic....
The most important thing to remember when styling body copy and headlines for search engines is not to compromise the visitor experience....
This article begins a series of articles on how to test your own web site for search engine and visitor usability....
I have an initial budget of about $300-$500 I can spend on advertising and promotion. Where would you recommend I invest it?...
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