May 2003

Jill Whalen

Optimizing Using Phrases or Words

Are phrases really important or should we, because of the way people search, stick to optimizing individual words?...

Robin Nobles

Tips for Writing Effective Sales Copy

There are many easily identified basic elements and strategies that can be applied to lay the foundation for solid and effective sales copy. Here's a grab bag of recommendations that I've gleaned from my own experience combined with the tips I've received from other well respected authorities on the subject....

Sumantra Roy

Optimizing for Multiple Search Engines

I would like to know whether I should apply general search engine optimization techniques or should I target a particular search engine in my attempt to boost traffic?...

Jill Whalen

Magic Secret to Google

Here's a hint to get you started (please keep this under your hat!): It's all in the choice of keyword phrases, the body text copy, the Title tag and the keywords in the links that point to your pages. Shhhhhhh!...

Kimberly Krause Berg

Being Tops with Your Users and the Search Engines, Part Five - Avoid Surprises by Playing Detective

Before rolling out your website to the public, make sure all clues about finding and using it are directly built in....

Jill Whalen

Search Engine and Directory Questions

Advisor subscriber Lia Gonzalez had a number of questions about search engines and directories which I've answered in this article....

Kimberly Krause Berg

Is Your Website Self-Centered or User-Centered?

Always remember who will be using your website. It's not your company CEO, marketing department or programmers. The truth is that your website visitors have the power to bring fame and fortune, or ruin a reputation and sour investors. Part four in the series: Being Tops with Your Users and the Search Engines....

Jill Whalen

Overture Ads' Effect on Google Rankings

Does Google give me a higher ranking because of my thousands of terms in Overture and all the links that would come from there? Or just from regular sites that link to me?...

Scott Buresh

Selecting a Search Engine Optimization Company

There are many factors to consider when selecting a search engine optimization company. Unfortunately, many businesses that haven’t previously used search engine optimization to promote themselves are unsure how to evaluate potential vendors, and many are intimidated by the entire concept. This article is intended to help in the selection process....

Robin Nobles

Boost Your Chances at Having a Successful Web Site

New Web sites are springing up online by the millions. However, when they don’t reach a level of success, the Web site owners assume that you can’t make money off the Internet. Wrong!...

Daria Goetsch

Search Engine Robots - How They Work, What They Do (Part II)

When it comes to search engine robots, think simply. Lots of good content and text, hyperlinks the robots can follow, optimization of your pages, topical links pointing back to your site and a sitemap will help insure the best results when the robots come visiting....

Sumantra Roy

Is Your Website Banned by the Search Engines?

How do you know when Google or other search engines have banned you?...

Jill Whalen

Search Engine Optimization for Pure Content Sites

Our content is dynamic and refreshes daily. All revenue is derived from advertising. How valuable is an SEO campaign when every day our content changes and keywords gain and lose value in a matter of days?...

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