You've seen the ads: Guaranteed #1 Ranking! There are no guarantees in search engine marketing and website promotion. If anyone tells you different, you should check quickly to make sure they don't have their hand in your wallet....
Extra domains are definitely not something you should be using for search engine promotion efforts. DO NOT buy domain names thinking you'll use them to fool the search engines or anything like that....
One of the many options available to promote a website on search engines is called paid inclusion. Although there are several different kinds of paid inclusion this article deals specifically with the simplest form, in which an annual fee is paid for each page included in a search engine index....
Many businesses now seek to ensure that when the average Internet user searches at Google, it is their website that sits at the top of the pile, proudly announcing 'Look at me, I am number one'....
Before I can explain my reasons for concentrating on the optimization side of things, I should probably discuss the differences between search engine marketing (SEM) as a whole, pay-per-click (PPC) ads, and search engine optimization (SEO)....
Lately, we've had some fall-over-in-disbelief success stories with AdWords campaigns. What makes them all the more unexpected is that, while they may be well-thought-out businesses, we are not talking about people with huge amounts of capital....
My site was banned by Google recently. I am not sure for what reason, but what must I do next to get back into Google?...
There are two parts to the equation. The first depends on whether your pages are truly optimized as best as they can be for the given keyword phrase. The second part of the equation is the addition of as many high-quality outside links that also utilize your keyword phrase....
As part of the continued series 'Getting Back To Search Engine Optimization Basics', Andy Beal takes a closer look at Meta description and Meta keywords tags. Do you still need them and what benefits do they bring?...
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