September 2003

Daria Goetsch

Finding Targeted Keyword Phrases Your Competitors Miss

Finding keyword phrases your competition is missing is easier than you might think. Combinations of two and three word phrases are often overlooked by your competitors when vying for the top competitive terms. This missed opportunity may be a benefit to you to overcome your competition in the search engine rankings....

Ross Dunn

Preparing for a Competitive Holiday Season

If you are not ready for the shopping season yet, you better get ready soon or you might find your competition making sales that should have been yours....

Michael Pedone

Seeking a Search Engine Optimization Company? You Better Shop Around!

Many online businesses arrive at this point sooner or later - the point where they decide it's time to bring in a search engine optimization company. Here are the questions you should ask to save you from hiring the wrong search engine optimization firm....

Dale Goetsch

Optimizing Dynamic Pages - Part II

Outlines methods that will help search engine robots to find the dynamic pages on your site. This means that the important content on those pages is more likely to be included in the search engine databases, and that people will be better able to find you....

Jill Whalen

What Are Links and How Do I Get 'Em?

Along with simply having a wonderful site, you also need to get the word out about it, so that people know it exists in the first place. To do this you should submit the site's URL (domain name) to any and all of the Internet directories that exist....

John Alexander

How To Choose Keywords Before they Skyrocket in Popularity

We have television programs, we have the news and the radio which all bring us current and upcoming events. With the news itself, there are often many ideas that can help the SEO to really think and plan ahead for some truly unique optimization strategies. I am talking about the potential of developing part of your client strategy around an upcoming newsworthy event....

Scottie Claiborne

Making Sales on the Internet

If you build a better company than the other guys you can come out ahead. With lots of unique and useful content and a design that appeals to your audience, you can rank well with a commercial site and build a good business while you're at it....

Jill Whalen

The Right Keyword Phrases Bring Customers

Search engine optimization is not about bringing in traffic that might be interested in your product. It's about bringing in people and traffic who want exactly what you sell. Note the word 'exactly.'...

Terry Van Horne

A Dynamic Solution for Dynamic URLs

As a web developer and programmer I have been building and optimizing dynamic sites for the past 4 years. I knew going in that there were some problems with optimization of database-driven sites. The first step in programming a solution is identifying the problems you'll encounter implementing a solution. A major problem for dynamic sites is search engine visibility....

John Alexander

Keyword Research - Employ a More Lateral Thinking Approach

Regardless of how keen your keyword researching skills are, using tools like Wordtracker, I also want to encourage you to start expanding your focus and even occasionally shifting it entirely to embrace an even bigger picture. Think laterally about what value you can add to your target audience. In order to do this you must first understand what it is THEY really want....

Scott Buresh

Interview with Wordtracker Founder Andy Mindel

Many search engine optimization experts, this author included, find Wordtracker research to be an invaluable part of the search engine optimization process. I recently interviewed Andy Mindel, Wordtracker’s founder and president, to learn more about the London-based company and the service that it provides....

Karon Thackston

How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits

There are two primary factors to succeeding at Google AdWords. The first is getting the right keywords. The second is writing little tiny ads. Neither is all that easy, but they can both be done....

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