With the huge number of postings on all the various forums, concerning this update, most people don't know where to start looking for information about the recent Google update. The following is an attempt to put down rationally (I hope) most of the information that is known and the (unproven) theories behind the update algo....
Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords in the tags of a page and to include a few keyword mentions. While not extremely difficult, writing for the engines is a little more complicated than that....
We all know that well written content is paramount to maintaining repeat traffic to a web site. But, just what qualities peek the 'interest' of the major search engines?...
Are these pay for inclusion fees required to attract spiders properly, and also, do you feel these submissions (and the payment accompanying them) will affect a site's ranking on a search engine?...
Improving your website usability isn't time-consuming, it isn't expensive and it's certainly not difficult. It simply involves common sense and dedication to the task. Here are 10 easy steps that anyone can implement to make their website more user friendly....
In part one of this article series, I outlined a recent project I undertook for a Web site that sells gas logs. The site had a lot of potential, but in its current state the sales orientation of the home page and the keyword saturation were causing less-than-stellar results for the client. My job was to rewrite the index page (from scratch) in order to boost SE rankings and response....
I recently took on a project for a Web site that sells gas logs that I thought would make an interesting case study. As many people ask me what goes through my mind when I write search engine optimized copy, I took this opportunity to make notes as I wrote. I'll now share that information with you so you can make the necessary changes to your own copy....
Remember the user experience. While your SEO efforts will help improve your search engine rankings, don't sacrifice the usability of your web site. Ensure that it is easy to navigate and that all of your keyword-rich text still makes sense to the average visitor....
For all you professional copywriters, the world of SEO copywriting is wide open right now. There are only a few really good people in the field, although it's growing by leaps and bounds. SEO is hot, very hot. If you're having trouble finding good writing jobs, I would strongly suggest that you learn the art of SEO copywriting and then find some SEOs to partner with. You will benefit, the SEO will benefit and most of all, the clients looking for high rankings, sales and a site that totally rocks will benefit from it!...
The important thing is that when you build a great site that keeps your users in mind, it will be easier to get good links, good rankings and all around good results. Your company and your customers will benefit -- and best of all -- you won't be as dependent on search engine rankings to meet your goals....
The easy answer is that as far as the search engines are concerned, every page of your site has its own unique keyword phrases based upon the information it provides. This means that when a search engine is determining which page in its database is relevant to the search query at hand, it's looking for the best, most relevant *page* -- not *site*. On a deeper level, however, all of the pages of your site actually do play a role in how you'll get your rankings....
Debra O'Neil-Mastaler of Alliance Link is here to give us the ins and outs of link popularity and how to ensure your linking strategies accomplish your goals....
Clients regularly ask me about the timing of a search engine optimization campaign and when those results will be seen in the search engine listings. A long term marketing campaign based on search engine optimization takes time: patience is the name of the game....
A top search engine position is not the be-all-that-ends-all in search marketing. You have to get people to your site and convince them to take an action (subscribe, buy, enroll, register, etc.). Usability is a huge part of that equation....
Since the Title tag is given so much weight in the search engines, you should use whatever keyword phrases you're optimizing the page for....
One of the funniest things about my 5 Basic Rules of Web Design is that people think that they are so obvious, that it's quite silly of me to point them out. However, if these 5 rules are so obvious, then why aren't designers and search engine marketers following them?...
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