I opened my store through Yahoo but just found out that they don't do anything to get the store listed on anything except Yahoo Shopping. So, I'm on my own. I did a search engine readiness check on my store yesterday and scored in the fair range. The areas where I was poor, I don't know how to fix -- maybe you could help?...
As we mentioned in the last column, we expected this latest update to be a work in progress. Google confirmed this at the SES show. I pointed out a few instances where the relevancy of results were suffering badly from the broad exclusion of commercial sites. I expected Google to tweak the algorithm to allow for some of these sites to come back in. That seems to be exactly what is happening. Changes seem to be happening almost daily. On the more competitive searches, the new rankings do seem to be catching a lot of the previous spam....
Have you ever wondered how far down into your site the search engine spiders are going? Are the pay inclusion spiders coming at regular intervals like they’re supposed to? If you’re interested in tracking spider visits to your site, Robot Manager Pro is a 'must have' software program for you. It’s fast and easy to use, and it provides key information about how the spiders are crawling your Web site....
Brainstorming is all about thinking outside the box. The more effort you make to interact with new people inside and outside of your industry, the better job you'll do breaking down the barriers to creative thinking, and the better set of keywords you'll have for your web site....
There seems to be a common myth regarding site visitors and the buying process these days. I've heard this statement more than a few times over the last several months: 'My visitors find me when they use search engines. They type in the exact keyphrases I'm listed under. So when they get to my site why aren't they buying?' The simple answer is that they aren't ready to buy yet....
The free ride is officially over. From now on, you can't just create a site by the book, trade a few links with friendly competitors and expect to be found in Google for phrases that are relevant to millions of other sites. If you want to beat those other sites, you're gonna have to work your butt off. You're gonna have to live and breathe your Web site....
The 'SEO Filter' discussion seems to be the theory that holds water, or rather, has the fewest leaks. However, there are anomalies within the results that don't point to a single 'theory' being totally true. My belief is that we are seeing newly acquired technology and PageRank modifications in play....
Don't let business jargon get in the way of getting your message across to your audience. Yes, buzzwords may sound cutting edge, but the bottom line is, traffic and sales are what you really want to show for your hard work....
The most dramatic impact will be the devastation of the affiliate industry. Just 3 short weeks ago I listened to 4 major internet marketers say they didn't bother with organic SEO because their affiliate partners did it for them. Those days are over. If Google was targeting anyone with Florida, it was affiliate sites....
Another revenue angle to consider: Google now actually stands to make money from quality content sites which get ranked well. That's because many of these sites now show AdSense ads, and Google gets a little revenue share from them, too. It's ingenious, really. Google has figured out how to get paid much more than the zilch they used to get paid for running a search engine, whether users click through to commercial listings or quality content, and yet without assaulting users with irrelevant, commercialized search index listings....
Don't get into an emotional bidding war if you lose a top ranking. It's much smarter to look for new and cheaper keywords. Cast your net broadly and you'll save money....
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