Instead of looking at what will happen this year, perhaps we should look at what must happen in the search engine space if Google, Yahoo and MSN are truly able to revolutionize search and enhance the user experience....
What do you do if you're a graphic designer, if you sell jewelry, or if you have another site that needs more pictures than copy? Don't despair. There are some strategies that can help you reach a happy medium satisfying both your visitors and the engines....
Do I see a battle brewing for Internet supremacy between Google and Yahoo! No. They are just too different. I do, however, see a battle brewing between Yahoo! and MSN....
The message is clear: you can't rely on just one search engine for all of your traffic. You must use all your wits to emerge victorious from the search engine wars. Google is important, but it is not everything. Keep your eyes and ears open to new opportunities and old standbys: other search engines and directories, paid placement and pay-per-click, newsletters, and even more traditional channels....
We assume that the top 20 sites in search engine results are the best of the best based on our search keywords. That, I'm afraid, is the saddest shock of all. Top rank doesn't equal the best online experience once you click into that website. That part of usability wasn't tested for you by the search engine or directory. That's not their job....
Today, the spotlight is on Microsoft, and how they will likely change the face of web search. In this column, I won't be talking about industry impact. Instead, with the help of our Organic Search wiz, Rob Sullivan, I'm looking at the promise of Microsoft's research itself, and what the tool may actually look like....
To your horror you discover that a client has completely redesigned their web site and in the process, removed all of the optimization you developed. All your work has been flushed right down the drain! Does this really happen? Will a company hire a SEO firm, spend thousands of dollars to optimize their site for better positioning and then sabotage themselves? You bet it does, unfortunately all the time....
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