Anyone connected with the search engine industry probably shares my excitement that the future holds some great advances in technology. While the spotlight may currently be on Google, Yahoo and MSN, Ask Jeeves has quietly improved their search engine to ensure a user experience that is second-to-none....
I have one site that I submitted and after being indexed almost immediately it was kicked out a week later. I waited for 6 months and then moved the site to a dedicated server. I re-submitted it and it was indexed again quickly but a week later it was kicked out again. Has this ever happened to you?...
We have always felt the only way Yahoo! would enter algorithmic search was to sell it, as opposed to Google's free listings. So what are the options Yahoo! may be considering? What could you be seeing as options to get your site indexed in the Yahoo! database?...
With just a little more effort than you would normally give, your press releases can pull "double duty." Through a push-pull effect, your releases can be pushed toward media outlets for additional exposure, and they can also pull visitors back to your site through the use of search engines. The result? Even after the initial media explosion over your releases takes place, they'll be working to drive traffic to your site and increase your search engine positioning....
SEOs will need to take usability and conversions into consideration when coming up with your search engine marketing campaigns in the future, if they're not already doing this. Therefore, I see there being a much brighter future for those SEOs who are able to make the transition....
A debate is raging in the search engine optimization community, about whether content or linking is the best path to top rankings. In this article, I lay out the claims of both sides, reaching the conclusion that neither strategy is sufficient by itself. The number of people who truly believe you can do one without the other is small - they just happen to be extremely vocal....
Take some time now to look back over your copy. Is it company focused? If so, learning to write specifically for your customers can turn your sales around almost immediately....
Experienced SEOs know that you can boost your rankings by moving your page content as close to the start of your HTML code as possible. Search engines consider words near the start of your HTML code to be more prominent, and therefore more important, than words buried deep inside the file....
There are a number of 'helpful' features being thrown into site designs these days that can sadly be the kiss of death to its overall spiderability....
While most people are thinking about what keywords to use, try to expand your scope to focus and discover the fullest possible picture of what your customer really wants, what they really are doing, by simply studying their searching behavior on the major search engines....
For Internet searches, I see social behavior analysis tools like Technorati becoming far more important. Why? Because people want different ways to see potentially relevant results. I also see that search engines that search just specific types of content (like Feedster) are going to be more important....
Modifiers in search engine phrases are used for two main reasons: to increase the percentage of ideal prospects in the traffic the phrase attracts, and to find terms that are easier to target on search engines. Adding the right type of modifiers to your search engine keyphrases will increase your chances of success....
Remember when homework from school often required some research on your part to complete? It is much the same scenario for search engine marketing: you need to apply yourself by researching in order to understand your competition and target audience. Your visitors need to relate to you and understand your message and what you want them to do....
With the current rise of pay per click advertising services such as Overture, Google AdWords and many others, professional search engine optimization companies are having to deal more and more with the issue of why their clients should spend money on traditional SEO when they can simply "buy their way to the top."...
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