While AOL's customer base is shrinking, it is still substantial. MSN's reach is expanding, especially as the portal continues to grow in popularity. By merging these two client bases, Microsoft would have an impressive number of paying portal customers. So you are probably wondering: why won't this happen? One word: Competition....
I've put together an assortment of search engine marketing questions and answers compiled from the emails I answered last week. I'm sure that at least a few of these questions will be ones that have been nagging at some of you also....
Eurekster makes use of its own SearchMemory™ technology which remembers the sites a user finds useful and presents them higher in the results the next time they search. Then, Eurekster lets a user and their friends share their searches and sites, so when they do a "hotel" search, for example, they'll see the hotel sites their friends also found useful, moved up in the results and marked with an icon....
Something most people neglect is giving due attention to the buying process as a whole and where your target audience is within that process. Understanding this can oftentimes, make or break the success of your copy....
The keywords ideal for my real estate site seems to be highly competitive and difficult to rank with. What options do I have?...
It is interesting to watch the varied reactions to the new Yahoo! search. As a spectator I can sit back and take it all in and form my own opinions. I can then apply my ideas to my clients and watch them succeed. One such topic of interest of late is Yahoo!'s policy on spam in the index....
It will be interesting to see where this whole paid-inclusion/PPC brave new world takes us. Is it a sign of things to come? Is this kind of change inevitable as search engine marketing grows up? It may very well be. If so, it's our job to go with the flow and figure out how to best deal with it....
So what is the difference between a doorway page and an advertising page? Only the way they are spelled. It is still a spam technique. It doesn't work. If by chance it does, it won't for the long term. The one thing this strategy is successful at is to keep engineers at search engines employed discovering ways they can combat them. It is also successful in that it makes for an easy sale to an unsuspecting victim because it sounds like Black Hat SEO has an advantage that others don't....
Jason Dowdell and Benjamin Pfeiffer provide insight into some Search Engine Strategies sessions that would be of particular interest to web site owners and marketers. Contextual ads, writing for the search engines, content, and advanced link building are covered....
The question I'm sure many people have is this: What the heck is the best way to get into Yahoo! (and by extension, Altavista and Alltheweb) and get found? Is it worth $29-$49 per URL plus 15-30 cents per click to be found in the index? The simple answer is it depends....
Having a Web site that gets found in Google and the other engines isn't hard to do, but it can be difficult to know where to begin. Here are ten tips to get you started....
Deciding on the right metrics is not an easy task to take on. It requires a fundamental understanding of your own goals and strategies, your customer's needs and behavior and the values and advantages that sets you apart from the competition. But if you're making a significant investment in your website and marketing that website, without metrics not only are you flying blind, you're also throwing money out the window....
It appears that Yahoo!'s bold and less than brilliant foray into "Looksmart-like" paid inclusion may have been the final nudge that AskJeeves needed to shut down their paid inclusion program, Index Express. This significant shift of AskJeeves away from their 18 month-old paid inclusion program appears to be a timely distancing from the pending storm coming to Yahoo! after it announced its new Site Match system....
Remember that even if it's snowing and cold where you are, summer is just a few short months away. Now is the time to start planning and budgeting for your summer search marketing campaign. Whether you are going to be running a PPC campaign, or strictly organic SEO, you have to begin preparing....
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