The first quarter of '04 is positively eye-popping: $390 million in revenue, $64 million in net income. This is a company on track to do $1.8 billion in business in 2004 only six years after launching. It's only been earning any revenue worth mentioning for two years, since the pay-per-click version of AdWords launched in February 2002. The competition must be drooling. Little wonder Google didn't want to disclose details....
For most it appears that SiteMatch will be unnecessary, for some - it can be of immense benefit. Only time will tell if this model becomes a success. But if it does, expect other search engines to follow suit (particularly MSN)....
Google's link command and disappearing DMOZ descriptions. Copywriter credibility, punctuation, automated submittals, and more....
As with anything you set out to learn in life, you don't get from point A to point Z without touching upon all those letters in between. This is why every day for the past 7 or 8 years I see the same search engine optimization questions asked over and over again by people in the various stages of learning. The search engines may change through the years, but people just finding out about SEO all tend to go through a similar growth process....
Let's look at what circumstances cause Google to display your Meta description as opposed to a plain old snippet. It's actually surprisingly simple, yet elegant......
Welcome to the world of natural search- a world where mom-and-pop shops compete with million dollar companies, where million dollar companies compete with billion dollar corporations. And, while many will argue to the contrary, the playing field is more or less level. Small companies can and do dominate their behemoth competitors in this world, for a variety of reasons....
Aside from choosing the right keyword phrases, your professional SEO company should be well versed in other Web marketing areas. For instance, once you receive targeted traffic, you need those people to take action at your site. This means that there needs to be a certain level of usability and professionalism with your design, copy that speaks to your target audience and all that other good stuff....
Search engine optimization for today's search engine robots requires that sites be well-designed and easy-to-navigate. To a great degree, organic search engine optimization is simply an extension of best practices in web page design....
We decided to try to peel back the shroud that covers common search behavior. We wanted to see just how people searched, and ask them what went through their minds during the search process. It was a fascinating study, and resulted in a 30 page white paper. Today, I want to cover just a few of the things we uncovered....
I have started seeing listings from Froogle in the Google search results. I personally use Froogle before I buy something and I think integrating Froogle in Google's results pages is a very clever idea. How can I get my website listed in those Froogle listings?...
Last week's Q&A article was such a hit, I decided to do a similar one today since I still have lots of "shortish" questions to answer....
In essence, it's a log file analyzer that visually displays how visitors interact with your site. Thanks to it's easy-to-use visitor tagging and tracking features, it's especially useful to those at the pro end of the SEM market, usability analysts and those who need to measure and track ROI....
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