As part of Andy Beal's continuing look at "the future of search technology", Andy had a chance to ask Arnaud Fischer, previously AltaVista product manager from 1999-2001 and currently leading search product planning for InfoSpace's Search & Directory division, some questions about how local search will develop in the future....
Perhaps the best chance for the Directory structure's continued existence is in presenting local information. Whereas search engines are able to provide results for websites, human-edited directories have the ability to include content which may not otherwise be online....
While I cannot deny that Google has an enormous PR machine working right now to develop an advantage - I cannot allow myself to be naive enough to think that Yahoo and MSN are just sitting back and waiting for Google to set the pace. Yahoo's Chief Executive Terry Semel was recently quoted as saying "We're quiet; we don't say a lot as a rule. But all we want to do is to win." That is the type of attitude that has always scared me in business... And this is also the kind of approach that Google cannot react to....
It seems that everywhere we turn these days in the search engine marketing world, we are constantly hearing the phrases pay-for-inclusion (PFI), pay-for-performance (PFP) and pay-per-click (PPC). Here is a quick primer to explain what each of those programs means....
What is it about the phrase "search engine optimization" that makes people go crazy? Is it because the phrase itself doesn't really make sense? As Bob Massa from SearchKing is fond of saying, we don't optimize search engines, we optimize Web pages. So perhaps that's part of the reason why people have a hard time agreeing on what SEO actually is....
In order to use bid management software to its maximum potential you MUST have an intimate understanding of who your customer is and what they expect from your site....
Everyone needs to redesign at some point, but the fear of losing existing rankings can be pretty scary. Don't worry; as long as you are careful, chances are you can keep your high rankings. Plus, your spiffy new design will most likely convert your site visitors into buyers much better than your dinosaur of a site from the 90's!...
The title tag is one of the most important factors in achieving high search engine rankings....
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