Quite a few webmasters are reporting the removal of a certain species of Web site from the Google database this past week. The days of using keyword stuffed "onmouseover" pages might be coming to an end....
My theory is always "if it ain't broke, don't fix it," which is why I wouldn't recommend moving towards this solution unless you are very sure it is the only way your URLs will get indexed....
Search marketers have to step back from our obsession with tactics and look at the bigger strategic picture. We have to understand behaviors of our target customers. We have to fully explore the nature of their online experience. We have to understand the potential of this marketing channel fully. If we don't, how can we hope to pass along value to our clients?...
With Google still riding high and Yahoo! attempting to gain ground with their new search engine, another competitor appears poised on the horizon to join the race....
In a marketplace quickly shifting emphasis toward local search and online yellow page style advertising abilities, pay-per-click advertising giant Overture has announced plans to launch their new Local Match program....
All the traffic in the world isn't going to get you the sale if your site isn't able to convert visitors into buyers. That's the logic being used by Cre8asiteForums owner Kim Krause as she launches her latest Web site project....
Gmail, still an invitation only affair, has the potential to offer something unique to troops serving overseas...the ability to receive and store large image and video files that might not otherwise make it through the free services that the military often relies on. Find out how you can help....
Two artists from Northwestern University have setup an interactive display that shows the results of image searches generated by randomly selected phrases from the closed caption text of a live news broadcast....
Quigo Technologies announced the introduction of AdSonar Exchange, their content-targeted advertising network. The program aims to match up advertisers with sites in a variety of content verticals and to compete with similar contextual ad programs offered by Google, Overture and Kanoodle....
Google claims that no ads relating to sex, guns, drugs or a variety of other topics will be matched with emails containing those phrases. Additionally, no dating sites will be shown in the advertisements that appear next to the content of email messages....
Many people don't realize that all of those toolbars that you install in your browser do more than offer you handy links to your favorite search engine. In fact, they also track your online usage....
Brad Hill has worked in the online field since 1992, and is a recognized authority on search engines. His popular books, among them Google For Dummies, Yahoo! For Dummies, and Internet Searching For Dummies, share a knack for taking what are often highly technical concepts and presenting them in ways that are immediately useful to the average reader. His latest book, Building Your Business with Google For Dummies, was released June 14th. I recently had the opportunity to ask Brad some questions about his background, his take on the current and future search engine landscape, and his latest book....
It takes real work, just like any other business, and the rewards can be somewhat shaky if you are depending on free traffic from the search engines to build your business. But done correctly, there are some tried and true ways to make your website turn a profit....
I imagine what had happened with this guy is that his SEO company had done what they said they would do -- get him ranked highly for some specific keyword phrases -- but he was finding out that it wasn't bringing much traffic to his site....
Not simply content to rule the roost of search in the United States, Google has joined with six other companies to invest a reported $10 million in Baidu.com, a Chinese search engine. The move could help give Google a strong foothold in one of the fastest growing Internet markets in the world....
If you have been concerned about MSNBot's tendencies in working with your site, I strongly encourage you to review this referenced discussion. Not only will you learn more about MSNBot and it's methods for finding information – but you will also become much more in touch with other similar-minded webmasters throughout the world....
Load all the keywords you want. Set up all the landing pages you want. Create enough ways for your prospects to find you at the top of Google. It doesn't matter. You'll be bypassed by savvy searchers soon enough if you aren't careful about content....
Sadly, it appears that PageRank is often the driving factor in how and why people link to each other, and that is just plain wrong. When a site owner refuses to link to a great site that might be useful to their visitors simply because it's only a PR3 or 2 or even zero, then we've got a huge problem....
Gimpsy is a different kind of directory, listing only sites that provide online activity or help you accomplish a specific task. Gimpsy founder, Mordechai Chachamu explains why....
With our marketplace being so dynamic, and with the engines being so unpredictable, I would like to share with you some ideas to help keep you organized, efficient, and productive as you work on your search engine promotion campaigns....
Search engines can only bring a visitor to your doorstep. It's your job to grab them by the hand, invite them inside and show it off....
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