July 2004

Jennifer Laycock

Microsoft Issues Challenge to Google

Microsoft CEO Steve Ballmer made it clear this week that Microsoft plans to compete head to head with Google in the world of search....

Jennifer Laycock

Can Microsoft Beat Google?

With their upcoming IPO, Google makes a pretty obvious target for competitors aiming to take over the search wars. Does Microsoft have what it takes to topple Google?...

Jason Dowdell

Get Into Yahoo for Free Part II

Based on research I've been conducting over the past 3 months I've come to the conclusion there must've been an internal memo sent around at Yahoo! about getting more blogs into their directory listing and web index. This is based on the fact that the average time it's taken to get a personal blog included in the Yahoo! directory has been less than 7 days!...

Jennifer Laycock

SEMPO - A Year Later

SEMPO, the Search Engine Marketing Professionals Organization will be celebrating its one year anniversary next week in San Jose, but some wonder what they'll have to show for a year of work....

Jennifer Laycock

Google Encounters More Trademark Problems with Froogle Name

On the heels of a trademark dispute with children's Web site googles.com, search giant Google is now dealing with another lawsuit involving the use of the name Froogle....

Jennifer Laycock

Age Discrimination Suit Filed Against Google

A 54 year old former executive has filed an age discrimination suit against Google, claiming that he was fired because of his age....

Jennifer Laycock

Google IPO Prices Announced

With an opening price of over $100 a share, Google has set the ticket prices high for would-be owners of a little piece of the search engine pie....

Jennifer Laycock

Google and Yahoo! Hit with Virus Attack

Both Google and Yahoo! suffered slow downs in their search indexes on Monday as a new virus unleashed a search worm on the popular engines....

Robin Nobles

Increase your Click-Throughs with Killer Title Tags

How to create effective title tags that are sure to appeal to users and search engines alike....

Jason Dowdell

How to Select a Search Marketing Partner Webinar

I recently attended a presentation by Jupiter Media titled, How to Select a Search Marketing Partner. The presentation was good, covering elements most of us know about but probably never thought to put in a checklist. As the webinar streamed I processed and typed detailed notes for your enjoyment....

Eric Lander

Affiliate Manager Interview: Jennifer O'Neal, StubHub.com

We will share SEO tips, PPC formulas, & top performing keywords with our qualified affiliates. This information acts to incentivize, reward, & help them…which ultimately translates into sales & growth for StubHub....

Jill Whalen

SEO and Micro Sites

I've been getting inquiries from clients regarding the creation of micro sites and how optimization of them could dilute positioning of the main corporate site. Your thoughts?...

Jennifer Laycock

Yahoo! gains on Google...or does it?

Although Google still reigns supreme in the minds of the media, many believe that rival search engine Yahoo! is making a strong play for the search engine throne....

Rob Sullivan

Google's Picasa

With the combined efforts of Google's search technology, Real players music tagging, and Picasa's ability to add keywords, virtually everything you use on your computer is now indexable with Google's search capabilities....

Jill Whalen

Overture vs. Google AdWords

I am perplexed as to why the Overture campaign is working better. We track the campaigns on the basis of online forms from their respective landing pages, and Overture brings in twice as many form inquiries. Is Google slipping in their performance and ability to deliver?...

Jennifer Laycock

Study Proves: Brand Lift Associated with Paid Search Ads

Kevin Lee has an interesting article over at ClickZ this week that explores the results of a recently released IAB study on the impact of paid search ads on brand awareness....

Jennifer Laycock

Google Toolbar Introduces Browse By Name Feature

Google announced an update to the functionality of their popular toolbar this week that it claims will allow users to go directly to a Web site by simply typing in its name....

Jennifer Laycock

When AdSense Doesn't Make Sense

Christopher Knight over at EmailUniverse.com has a useful article this week that outlines some of the reasons why running AdSense may not make the most sense for your Web site....

Jennifer Laycock

Local Search vs. Yellow Pages

As the search industry experiences an explosion in interest for local search, the yellow pages look to stay in the game....

Jennifer Laycock

New Report Explores how PPC Rank Affects Traffic

A study released by the Atlas Institute explores the drop in traffic that takes place when Web site owners bid on lower positions in their pay-per-click campaigns....

Jennifer Laycock

Is Yahoo! Becoming a Hollywood Player?

Google may be the talk of the town when it comes to Internet search buzz, but top search rival Yahoo! is quietly growing potentially lucrative advertising relationships with top Hollywood studios....

Jennifer Laycock

Is Microsoft Aiming to Clone Google?

David Pogue of The New York Times had an interesting article last week that explored Microsoft's pattern of finding and cloning successful business models. Pongue speculates that Google is Microsoft's latest target....

Daria Goetsch

One Way Link Building Secures Long Term Ranking Results

One-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results....

Jennifer Laycock

Yahoo! Tests New Look for Search Results

Following on the heels of an updated look from rival Microsoft, popular search engine Yahoo! is also testing some updates to their search results....

Jennifer Laycock

Man Charged with Fraud in Google Scheme

A would be extortionist was charged with fraud this week by a federal grand jury after attempting to blackmail Google into buying a software product that generated fraudulent clicks on PPC advertisements....

Jennifer Laycock

Google Updates AdWords Targeting

Google announced an upgrade to the relevancy features of their AdWords advertising system this week....

Jennifer Laycock

Learning Lessons from the Inktomi Crash

The online search industry has really only existed for about a decade, but veterans of the rise and fall of search companies are already learning from the past....

Jennifer Laycock

Google under fire from Googles

Google may be one of the best known names on the Web, but a small Web site featuring the "Googles from Goo" is claiming they were here first....

Jennifer Laycock

GenieKnows.com Gets a Makeover

Canadian tech company IT Interactive Services announced an overhaul to their GenieKnows.com search engine this morning....

Jill Whalen

Slick-Talking SEO Telemarketers

Tons of unsuspecting site owners who had put their faith and trust in one particular SEO company had woken up one morning to find that their sites had completely vanished from Google, and in some cases, Yahoo. On SEO forums throughout the Internet, you could almost hear their anguished cries of "What have I done?"...

Jennifer Laycock

Microsoft Unveils Trial Run of New Search Engine

In a move this morning that surprised many industry watchers, Microsoft announced a sneak peak at their new, in-house algorithmic search engine in order to gather user feedback and comments....

Jennifer Laycock

Terror Victims Dominate Search

With the Internet providing quick access to news sources all over the world, search engine users are stepping up their searches for the names of terror victims....

Microsoft Issues Challenge to Google

Can Microsoft Beat Google?

Get Into Yahoo for Free Part II

SEMPO - A Year Later

Google Encounters More Trademark Problems with Froogle Name

Age Discrimination Suit Filed Against Google

Google IPO Prices Announced

Google and Yahoo! Hit with Virus Attack

Increase your Click-Throughs with Killer Title Tags

How to Select a Search Marketing Partner Webinar

Affiliate Manager Interview: Jennifer O'Neal, StubHub.com

SEO and Micro Sites

Yahoo! gains on Google...or does it?

Google's Picasa

Overture vs. Google AdWords

Study Proves: Brand Lift Associated with Paid Search Ads

Google Toolbar Introduces Browse By Name Feature

When AdSense Doesn't Make Sense

Local Search vs. Yellow Pages

New Report Explores how PPC Rank Affects Traffic

Is Yahoo! Becoming a Hollywood Player?

Is Microsoft Aiming to Clone Google?

One Way Link Building Secures Long Term Ranking Results

Yahoo! Tests New Look for Search Results

Man Charged with Fraud in Google Scheme

Google Updates AdWords Targeting

Learning Lessons from the Inktomi Crash

Google under fire from Googles

GenieKnows.com Gets a Makeover

Slick-Talking SEO Telemarketers

Microsoft Unveils Trial Run of New Search Engine

Terror Victims Dominate Search