Microsoft CEO Steve Ballmer made it clear this week that Microsoft plans to compete head to head with Google in the world of search....
With their upcoming IPO, Google makes a pretty obvious target for competitors aiming to take over the search wars. Does Microsoft have what it takes to topple Google?...
Based on research I've been conducting over the past 3 months I've come to the conclusion there must've been an internal memo sent around at Yahoo! about getting more blogs into their directory listing and web index. This is based on the fact that the average time it's taken to get a personal blog included in the Yahoo! directory has been less than 7 days!...
SEMPO, the Search Engine Marketing Professionals Organization will be celebrating its one year anniversary next week in San Jose, but some wonder what they'll have to show for a year of work....
On the heels of a trademark dispute with children's Web site googles.com, search giant Google is now dealing with another lawsuit involving the use of the name Froogle....
A 54 year old former executive has filed an age discrimination suit against Google, claiming that he was fired because of his age....
With an opening price of over $100 a share, Google has set the ticket prices high for would-be owners of a little piece of the search engine pie....
Both Google and Yahoo! suffered slow downs in their search indexes on Monday as a new virus unleashed a search worm on the popular engines....
How to create effective title tags that are sure to appeal to users and search engines alike....
I recently attended a presentation by Jupiter Media titled, How to Select a Search Marketing Partner. The presentation was good, covering elements most of us know about but probably never thought to put in a checklist. As the webinar streamed I processed and typed detailed notes for your enjoyment....
We will share SEO tips, PPC formulas, & top performing keywords with our qualified affiliates. This information acts to incentivize, reward, & help them…which ultimately translates into sales & growth for StubHub....
I've been getting inquiries from clients regarding the creation of micro sites and how optimization of them could dilute positioning of the main corporate site. Your thoughts?...
Although Google still reigns supreme in the minds of the media, many believe that rival search engine Yahoo! is making a strong play for the search engine throne....
With the combined efforts of Google's search technology, Real players music tagging, and Picasa's ability to add keywords, virtually everything you use on your computer is now indexable with Google's search capabilities....
I am perplexed as to why the Overture campaign is working better. We track the campaigns on the basis of online forms from their respective landing pages, and Overture brings in twice as many form inquiries. Is Google slipping in their performance and ability to deliver?...
Kevin Lee has an interesting article over at ClickZ this week that explores the results of a recently released IAB study on the impact of paid search ads on brand awareness....
Google announced an update to the functionality of their popular toolbar this week that it claims will allow users to go directly to a Web site by simply typing in its name....
Christopher Knight over at EmailUniverse.com has a useful article this week that outlines some of the reasons why running AdSense may not make the most sense for your Web site....
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