Microsoft CEO Steve Ballmer made it clear this week that Microsoft plans to compete head to head with Google in the world of search....
With their upcoming IPO, Google makes a pretty obvious target for competitors aiming to take over the search wars. Does Microsoft have what it takes to topple Google?...
Based on research I've been conducting over the past 3 months I've come to the conclusion there must've been an internal memo sent around at Yahoo! about getting more blogs into their directory listing and web index. This is based on the fact that the average time it's taken to get a personal blog included in the Yahoo! directory has been less than 7 days!...
SEMPO, the Search Engine Marketing Professionals Organization will be celebrating its one year anniversary next week in San Jose, but some wonder what they'll have to show for a year of work....
On the heels of a trademark dispute with children's Web site googles.com, search giant Google is now dealing with another lawsuit involving the use of the name Froogle....
A 54 year old former executive has filed an age discrimination suit against Google, claiming that he was fired because of his age....
With an opening price of over $100 a share, Google has set the ticket prices high for would-be owners of a little piece of the search engine pie....
Both Google and Yahoo! suffered slow downs in their search indexes on Monday as a new virus unleashed a search worm on the popular engines....
How to create effective title tags that are sure to appeal to users and search engines alike....
I recently attended a presentation by Jupiter Media titled, How to Select a Search Marketing Partner. The presentation was good, covering elements most of us know about but probably never thought to put in a checklist. As the webinar streamed I processed and typed detailed notes for your enjoyment....
We will share SEO tips, PPC formulas, & top performing keywords with our qualified affiliates. This information acts to incentivize, reward, & help them…which ultimately translates into sales & growth for StubHub....
I've been getting inquiries from clients regarding the creation of micro sites and how optimization of them could dilute positioning of the main corporate site. Your thoughts?...
Although Google still reigns supreme in the minds of the media, many believe that rival search engine Yahoo! is making a strong play for the search engine throne....
With the combined efforts of Google's search technology, Real players music tagging, and Picasa's ability to add keywords, virtually everything you use on your computer is now indexable with Google's search capabilities....
I am perplexed as to why the Overture campaign is working better. We track the campaigns on the basis of online forms from their respective landing pages, and Overture brings in twice as many form inquiries. Is Google slipping in their performance and ability to deliver?...
Kevin Lee has an interesting article over at ClickZ this week that explores the results of a recently released IAB study on the impact of paid search ads on brand awareness....
Google announced an update to the functionality of their popular toolbar this week that it claims will allow users to go directly to a Web site by simply typing in its name....
Christopher Knight over at EmailUniverse.com has a useful article this week that outlines some of the reasons why running AdSense may not make the most sense for your Web site....
As the search industry experiences an explosion in interest for local search, the yellow pages look to stay in the game....
A study released by the Atlas Institute explores the drop in traffic that takes place when Web site owners bid on lower positions in their pay-per-click campaigns....
Google may be the talk of the town when it comes to Internet search buzz, but top search rival Yahoo! is quietly growing potentially lucrative advertising relationships with top Hollywood studios....
David Pogue of The New York Times had an interesting article last week that explored Microsoft's pattern of finding and cloning successful business models. Pongue speculates that Google is Microsoft's latest target....
One-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results....
Following on the heels of an updated look from rival Microsoft, popular search engine Yahoo! is also testing some updates to their search results....
A would be extortionist was charged with fraud this week by a federal grand jury after attempting to blackmail Google into buying a software product that generated fraudulent clicks on PPC advertisements....
Google announced an upgrade to the relevancy features of their AdWords advertising system this week....
The online search industry has really only existed for about a decade, but veterans of the rise and fall of search companies are already learning from the past....
Google may be one of the best known names on the Web, but a small Web site featuring the "Googles from Goo" is claiming they were here first....
Canadian tech company IT Interactive Services announced an overhaul to their GenieKnows.com search engine this morning....
Tons of unsuspecting site owners who had put their faith and trust in one particular SEO company had woken up one morning to find that their sites had completely vanished from Google, and in some cases, Yahoo. On SEO forums throughout the Internet, you could almost hear their anguished cries of "What have I done?"...
In a move this morning that surprised many industry watchers, Microsoft announced a sneak peak at their new, in-house algorithmic search engine in order to gather user feedback and comments....
With the Internet providing quick access to news sources all over the world, search engine users are stepping up their searches for the names of terror victims....
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