August 2004

Gord Hotchkiss

The Growing Pains of Search

The little search marketing companies are unfurling their new wings and trying to peer over the edge of the nest. Suddenly, VC firms are looking at search marketing technology with stars in their eyes. It's beginning to seem that a few people are going to make a lot of money in this industry. And we've even got internal politics. All signs of an industry that’s finally ready for a run at the main stage....

Jennifer Laycock

Making Yahoo! Search Work for You

Yahoo! has long featured a variety of shortcuts meant to make finding information easier, but many don't take the time to learn what those shortcuts are. Find out what you're missing....

Jennifer Laycock

Google Tops in Customer Satisfaction

Google reigns supreme as the top search destination on the Internet, and a recent survey compiled by the University of Michigan Business School and other organizations likely reveals why....

Jennifer Laycock

Search Ranks as Second Most Popular Online Activity

A recent telephone survey conducted by the Pew Internet and American Life Project and comScore Networks reveals that 84% of American Internet users use search engines....

Scott Buresh

The Holistic Approach to Search Engine Marketing

There are three major components of SEM. These three primary parts are often used individually to great effect- but it is only when they are effectively used in unison that the "whole" can become "greater than the sum of its parts"....

Jill Whalen

Link Popularity

Interestingly enough, if your site is well written, provides tons of useful information and is constantly updated, you often won't have to seek out links at all. Other sites will link to yours of their own volition....

Jennifer Laycock

Yahoo! Still Facing Issues over Nazi Memorabilia and France

A recent federal appeals court ruling has left Yahoo! without a definitive answer on how it needs to deal with the sales of Nazi memorabilia and French users on its Web site....

Daria Goetsch

Getting Specific With Local Search Engine Optimization

Localized search engine optimization is often overlooked as an excellent tool to bring in local traffic to your website. By including local information in your tags and web pages, you help prospective customers find specific information on the area and business they are searching for....

Dave Wilkie

In Hurricane’s Aftermath, Google is a Priority

Not having Google made me remember my friend fondly as the perfect deliverer of my every search. But it’s not really. I hated not having my buddy at my side when the power was out. Googlelessness is a sad way to live. But as soon as the lights came back on, glad though I was to have my buddy back, I remembered the flawed slave it really is. Google answers to everyone, and not everyone is playing fair....

Jennifer Laycock

Google IPO Price Drops by Over 25%

Google announced today that they would be ammending their prospectus to reflect a new share price of $85-$95, a drop of over 25% from the original target price....

Jennifer Laycock

Google Refuses to Run Ad from Christian Group

Google removed an ad from a Christian group that was running as part of the AdWords program earlier this week, citing Google's right to remove ads to content that it deems to "hate speech."...

Jennifer Laycock

Google IPO Set to Trade this Week

After nearly a month of ups and downs, Google finally appears to be ready to begin trading stock on the Nasdaq....

Jennifer Laycock

Is Google Cache a Gossiper's Dream?

As search engines become more skilled and finding and indexing content, what was once considered private might not always stay private....

Jennifer Laycock

Trademark Woes: Is Gmail in Jeopardy

With Google's IPO quickly approaching and any bad news sure to stir up interest, a possible trademark issue may cause problems for Google's popular new Gmail service....

Jennifer Laycock

The Problems with Local Search

Nate Elliot, an associate editor for Jupiter Research, has some interesting commentary on local search over at ClickZ today....

Jill Whalen

Common-sense Search Engine Optimization

As the Web matures, more and more site owners are discovering that their fancy, cutting-edge sites don't convert as well as the competitor's informational site that gets right down to business. It's usually at that point that they become more receptive to doing what it takes to make their site the best it can be for their visitors as well as the search engines....

Jennifer Laycock

MSN, AOL, Ask.com and Yahoo! Speculate on Search

This morning, at SES San Jose, representatives from four of the top search properties spoke about the state of search today and where they think it's going....

Jennifer Laycock

SEMPO Holds Annual Meeting, Addresses Concerns

After a week of online firestorms, SEMPO held their annual meeting last night in San Jose to address member concerns and update them on the events of the past year....

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