September 2004

Jennifer Laycock

Is Google Entering the Browser War?

Although Microsoft's entry into the search engine wars is simply a matter of time, some are now speculating that Google may be preparing to reignite the browser wars with their own offering....

Ross Dunn

The Simple Way to Beat Your Competitors

Look for examples of companies that are currently successful and find out why they are. This can be easier said than done; however, there are definitely some tricks of the search engine optimization trade that can make this type of analysis easier....

Jennifer Laycock

Google News - Rewarding the Rehash?

The Independent has an interesting article today that explores the ways that Google News rewards not the sites that break news, but the sites that repeat and rehash someone else's story....

Jill Whalen

Is PPC an Essential Tool?

Is PPC now an essential marketing tool or can honest SEO techniques still win the day alone?...

Jennifer Laycock

Ask Jeeves Butler Returns

After a week long absence, the Ask Jeeves butler has returned to the ask.com Web site and brought several new features with him....

Ross Dunn

Is It Really A9 Out of 10?

Amazon.com has just launched a new search engine called A9 which provides a more personalized search experience. Lets see just how personalized this service is....

Jill Whalen

Title Tags, Meta Descriptions and Keywords

Just when I finally stopped getting the dreaded "Do I need commas or no commas in my Meta keyword tag" question, there's been a new stream of Meta tag questions being asked. I'm not sure of the reason for the sudden interest, but it's probably because people are starting to worry about other engines besides Google now....

Jennifer Laycock

Hurricane Ivan Still Dominates Search

As the U.S. Gulf coast braces itself for the impact of Hurricane Ivan, Internet users are flocking to search engines looking for Hurricane Ivan related information....

Jennifer Laycock

Observing Real Time Search

While tools like Wordtracker and Overture's search term suggestion tool let you find aggregated data on what people search for, a few engines allow you a real-time view into their searcher's minds....

Jennifer Laycock

New Analysis Tool Helps Compare Top Ten Search Results

A new tool offered by the folks at We Build Pages offers a quick and easy way to compare the top ten listings for a particular search phrase....

Jennifer Laycock

Reflections on SEMPO

Danny Sullivan of Search Engine Watch provides some excellent commentary on SEMPO's activities for the past year....

Jennifer Laycock

Google Turns Six

Six years ago today, Google opened up shop in Menlo Park, California....

Jennifer Laycock

Trademark Suit Against Overture, Google Allowed to Move Forward

A U.S. District Court judge ruled this week that a trademark infringement suit brought against Google and Overture by GEICO insurance company may proceed....

Jennifer Laycock

Yahoo! Store Owners Can Make Quick Work of Froogle

A new web-based service being offered by Somacon allows Yahoo! store owners to make quick work of Froogle feeds....

Jennifer Laycock

Could Google be Broken?

That's what Anthony Federico is proposing over at W3Reports.com. According to Federico, Google may have hit the ceiling in terms of how many Web pages it can store....

Jennifer Laycock

The Ego Shot that can come with Googling Yourself...

I ran across an interesting column today that shares some of the ego-shattering pitfalls that can come with Googling yourself....

Jennifer Laycock

More Google Shares to be Released...

Wall Street watchers have warned that an influx of Google shares on the NASAQ could cause share prices to drop....

David Wallace

Look Before You Leap - What to Look For and Look Out For When Choosing an SEO/SEM Firm

As a company looking to hire a SEO firm to improve your web site visibility in the search engines, as well as increase traffic and conversions, what positives do you look for? What negatives do you need to watch out for? We will explore some of the major issues related to this question....

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