November 2004

Jennifer Laycock

Yahoo! Gets a Holiday Makeover

Yahoo! introduced several changes to its front page this week that increases promotion of some features while downplaying the popular Yahoo! directory....

Scottie Claiborne

The Hungry Little Spider

Once upon a time, in a land called WWWebdom, there lived a little spider. It was a hungry little spider and it liked to munch up web pages and then keep track of which ones it liked best, so it could tell other people just how good they were....

Jill Whalen

Black Hat/White Hat Search Engine Optimization

What those guys do as SEOs really has nothing to do with what I do as an SEO. Sure, we're all trying to bring targeted search engine visitors to our sites, but that's where the similarities end. I don't have to keep up with every tiny algorithm shift, or the latest technique that the engines haven't caught onto yet. It's completely irrelevant to what I do....

Rob Sullivan

Why Microsoft Doesn't Need to Compete

All Microsoft has to do to dominate in this market is to convince the average user that their search is at least comparable to Google, if not better. Remember. I am talking the AVERAGE user. Not us, who are in the industry and can prove one way or another which engine produces the best results....

Scottie Claiborne

Handling Discount SEO Requests - Turn a Sticky Situation To an Advantage

It's a sticky situation that most of us have experienced. The potential customer on the other end of the line has just made a plea for a discount. Your workload is fairly light and you want the business. Do you offer a discount or not?...

Robin Nobles

The Reality of Search Engine Submissions

Let's take a serious look at the reality of search engine submissions. Do we need to pay a submission service to submit our pages to the search engines? Can the search engines find our pages on their own, or do we have to pay them to index our pages? Let's look at the variables and try to save some money....

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