Jupiter Research estimates that a total of $7.6 billion will have been spent on various forms of online advertising by the end of 2004, a twenty percent increase over online spending in 2003. Europe will see a growth of thirty-five percent over 2003 numbers by reaching $2.8 billion....
ClickTracks Version 5.2 integrates e-mail marketing metrics, exit tracking and geographical data to the list of features currently tracked by ClickTracks....
As consumers come to rely on the ability to have information at their fingertips, the importance of quality search will increase dramatically....
As media converge online, the distinctions between various forms of advertising will disappear. Branding and direct, electronic and print, it will all become part of one seamless marketing continuum online....
Never one to let Google get too far ahead in the search wars, Yahoo! has announced plans to team with X1 Technologies Inc. to release a desktop search tool of its own after the first of the year....
Jill answers a reader's question about the importance of a strong Alexa ranking and explains what an Alexa ranking actually means....
Discussions have been taking place via forums and blogs this week debating the legitimacy of statements made by a variety of unofficial Google spokesmen and their comments on the accuracy of PageRank scores in the Google toolbar....
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