Bridging the price and feature gap between ClickTracks Analyzer and ClickTracks Professional, Optimizer has been designed for use by consultants and mid-range search engine marketers....
Yahoo! announced a new tool last week that allows users of its local search service to send restaurant and business-type information in the form of a text message from a computer to a mobile phone....
One of the problems of traditional search marketing is that by targeting keywords and keyword phrases for products that you can easily sell, you may be passing up the chance to draw tons of traffic and and create new revenue from so called "trivial" searches....
Despite a volume of circumstantial evidence such as the registration of the domain Gbrowser.com or its organization of open source programming events, Google has repeatedly denied speculation they are developing a web browser or an operating system....
Often, the cost of effectively performing SEO in-house, when fully calculated, will be equal to or greater than the costs of outsourcing (due to a sizable learning curve and the necessary testing and experimentation required)....
There is no keyword registering process when it comes to optimizing your pages for the "natural" search results. The engines have to logically figure out what keywords are relevant to your site by how they are incorporated into it, and by the links pointing to it....
This year many common assumptions about search engine marketing have been made obsolete or require a different way of thinking. Many erroneous assumptions continue to be proliferated in hundreds of forum posts, emails and marketing articles....
While search engine marketing has long been touted for its ability to deliver targeted traffic and generate high conversion rates, the reality is that most searchers research products online, but purchase them from brick and mortar stores....
If you want to do well with your web site, stick to these resolutions and before you know it the traffic (and the sales) will roll in smoothly, just like the New Year....
A new study released by PEW/Internet reveals that most consumers know very little about how search engines work and where the results they publish come from....
Starting this week, Google appears to be taking steps to radically improve their relationship with their clients by offering advertisers more control over their AdWords campaigns....
As long as Google, Yahoo and the web community at large can produce virtual real-estate, there will always be room to plant virtual billboards. The shear size of the market and their methods of contextualizing ads makes it an extremely complex business....
The largest obstacle most sites face is moving from a static HTML site to more flexible dynamic programming, allowing the addition of a catalog or content management system....
A new advertising format soon to be offered by AOL opens up a world of opportunities for small businesses that have not yet had a chance to build a Web site, or that have difficulty tracking the ROI of a traditional PPC campaign....
AOL announced the addition of a variety of new search features to its site this morning designed to lead to a more directed search experience....
There are some pros and cons to this new attribute and search engine marketers need to think about how it might impact their marketing efforts....
Pat had found every SEO myth ever discussed, and then asked me about them! So I wrote Pat back and basically said that he/she had obviously gotten ahold of some really old info and that he/she should erase it all from his/her memory bank and start fresh....
Google has introduced a new link attribute, and it's ultimately designed to tell the search engines to ignore the link when it comes to calculating their algorithm....
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