Depending on how much you spend on PPC advertising, you may or may not feel the results of click fraud. In some competitive industries, clicks reach a cost of $5 and more....
Always looking to expand their hold on the online information market, Google introduced the new beta version of their Google Maps program to the public earlier this month. Users can zoom out as far as to the national level, or in close enough to see even a small cul-de-sac down the street from their chosen address....
More often than not, clients who start out haggling over price and trying to "grind you down" over fees will ALWAYS want a discount. When you give in and offer them a discounted price, you are doing just as much work for less money....
Zenome, a new web search directory, is providing opportunities for indexers and editors to become category editors--and get paid for it....
With twenty contestants left and only a few weeks until the twelve finalists are selected, AOL has released data on which contests appear to be most popular with AOL search users....
Following up on a recent revamping of the search interface, AOL announced this morning that they have also added a new local search service to their stable of search engine tools....
Jill Whalen answers frequently asked questions about search engine submission, link building and keyword rich domain names....
The core temperature of the search engine sector is continuously growing warmer as interest in search-advertising increases. Over the past three years, various concepts of search have moved in from the peripheries towards the middle on the radar screens of corporate marketers....
Lycos announced this morning that they were launching a new beta "dating search engine" that is designed to search and index popular dating sites and provide a comprehensive database of personal profiles....
An agreement was reached yesterday between MSN and Picsearch that would see the integration of Picsearch technology into the image search portion of the new MSN search engine. The move marks yet another step toward full competition with Google and Yahoo's expansive slew of search tools....
What problems do your customers face? Why do they need your product? Often you either have to create demand or enhance demand for what you sell. By pointing out that you understand their problems, you create trust....
Not everyone is a great writer. But just about everyone can talk -- or get someone else to talk for them. So here are three reasons why you need to figure out how to have an audio-enabled site today....
Search engine optimization, also known as SEO, may seem like some sort of black magic to those who don't understand it. It's very difficult to figure out the best strategy when you can't even figure out which articles or websites you can trust....
There's been a lot of talk over the past six months about the dropping value of reciprocal links and the increased value of one-way links. Finding a way to gain those one-way incoming links can be tough, unless you put your imagination to work....
Scottie Clairborne interviews Matt Bailey of The Karcher Group to find out how to know if your site has been penalized by the search engines and what you can do about it....
The Dallas/Fort Worth Search Engine Marketing Association is celebrating its first anniversary this month by holding its February meeting on Monday, February 21st, 2005 in North Dallas....
The search marketing industry changes at such a fast pace that even if a university were to offer a degree in search marketing, the information they taught would be out of date before the graduate could even put it into practice....
Search can no longer exist alone. Understand the dynamics of search, email, display media and your customers. Use your website as a valuable tool for understanding your customers and potential customers....
I want to put keywords in header tags such as H1 and H2 because my mail carrier told me that this would give me high rankings in the search engines. Will I be penalized if I use style sheets to keep the font down to a reasonable size?...
Boasting new blog creation software, a well thought-out contextual advertising program and talks with other technology creators in the works, Ask Jeeves is doing its best to brand itself as a credible alternative search engine....
I have a dynamically generated site which places question marks and equal signs in the URL. Do I need to create static HTML pages in order to show up in the search engines....
Google is conducting a house cleaning stemming from what appears to be an algorithm update. For the past few days, Google's results have been bouncing, with placements moving up and down frequently....
Do not drop your web site over the search engine cliff without considering the usability effect. Design it to be productive and user centered. Remember your original requirements and goals and trace back every dollar you spend to meeting them....
If online search activity is any indicator of who will take home the Oscar later this month, then a little bit of online research can give you a heads up on the winners....
Google released a new beta version of its popular toolbar software this morning that adds some handy new features including a translation tool, an autolink feature and an integrated spell checker....
Believe it or not, search engines and user centered web design have a common goal. They want to provide the best experience for their web site visitor. Even better, they want that experience to be productive, satisfying and memorable....
Half of online purchases are preceded by product related searches according to a study released this week by DoubleClick and comScore Networks....
According to Yahoo!, major chain stores dominate the top search queries in their Yahoo! Yellow Pages. Also, more searches for the term "yellow pages" are performed during the week than on weekends....
In what could be a victory for both Yahoo! and free speech activists in the United States, the 9th Circuit Court of Appeals has decided to rehear arguments in a lawsuit leveled against Yahoo! by two French human rights groups....
Before it gets Z-to-tha-izzapped from the Web, you might want to take a few moments to Gizoogle yourself on a new parody search engine that's the talk of blogs and forums everywhere....
Adopting a strategy which combines Organic placements with PPC advertising, large websites receive more visitors, gain increased credibility through multiple references on a SERP, and generally make more sales....
Jill Whalen tackles some of the most frequently asked questions about Google, organic optimization, keywords and developing great content....
It's important for businesses to realize that long term organic optimization isn't simply about buying traffic, it's about building an online presence....
Now that we have come to the conclusion that this sandbox, aging filter or whatever you want to call it, actually seems to exist, what can one do that has been affected by it?...
Jason Dowdell interviews Doran Howitt, the VP of Marketing at Thunderstone about the Thunderstone Search Appliance SBE his company has recently launched....
Canadian based engine Mamma.com announced today that they plan to add an auction style component to their pay-per-click advertising program. The move will allow advertisers to have more control over how and where their contextual ads are placed in the Mamma.com network....
With a solid financial model in paid contextual advertising, the incredible hype Microsoft is about to provide, and the moves to integrate video content into search by both AOL and Yahoo, the world of search is about to enter a new and highly improved phase....
Google is now paying a bounty (referral fee) to people who refer others to sign up for the Google Adwords or Google Adsense programs....
Finding a reputable search marketing firm can be difficult. Find out what you should be looking for and where you should be looking for it....
A newly issued report from eMarketer examines the impressive number that have been driving the paid search industry for the past few years and estimates the increases that we will likely see through the end of 2006....
Although the MSN Beta search engine has been available for quite some time, Microsoft has finally unleashed its new proprietary search technology on search engine users in twenty-four countries....
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