Depending on how much you spend on PPC advertising, you may or may not feel the results of click fraud. In some competitive industries, clicks reach a cost of $5 and more....
Always looking to expand their hold on the online information market, Google introduced the new beta version of their Google Maps program to the public earlier this month. Users can zoom out as far as to the national level, or in close enough to see even a small cul-de-sac down the street from their chosen address....
More often than not, clients who start out haggling over price and trying to "grind you down" over fees will ALWAYS want a discount. When you give in and offer them a discounted price, you are doing just as much work for less money....
Zenome, a new web search directory, is providing opportunities for indexers and editors to become category editors--and get paid for it....
With twenty contestants left and only a few weeks until the twelve finalists are selected, AOL has released data on which contests appear to be most popular with AOL search users....
Following up on a recent revamping of the search interface, AOL announced this morning that they have also added a new local search service to their stable of search engine tools....
Jill Whalen answers frequently asked questions about search engine submission, link building and keyword rich domain names....
The core temperature of the search engine sector is continuously growing warmer as interest in search-advertising increases. Over the past three years, various concepts of search have moved in from the peripheries towards the middle on the radar screens of corporate marketers....
Lycos announced this morning that they were launching a new beta "dating search engine" that is designed to search and index popular dating sites and provide a comprehensive database of personal profiles....
An agreement was reached yesterday between MSN and Picsearch that would see the integration of Picsearch technology into the image search portion of the new MSN search engine. The move marks yet another step toward full competition with Google and Yahoo's expansive slew of search tools....
What problems do your customers face? Why do they need your product? Often you either have to create demand or enhance demand for what you sell. By pointing out that you understand their problems, you create trust....
Not everyone is a great writer. But just about everyone can talk -- or get someone else to talk for them. So here are three reasons why you need to figure out how to have an audio-enabled site today....
Search engine optimization, also known as SEO, may seem like some sort of black magic to those who don't understand it. It's very difficult to figure out the best strategy when you can't even figure out which articles or websites you can trust....
There's been a lot of talk over the past six months about the dropping value of reciprocal links and the increased value of one-way links. Finding a way to gain those one-way incoming links can be tough, unless you put your imagination to work....
Scottie Clairborne interviews Matt Bailey of The Karcher Group to find out how to know if your site has been penalized by the search engines and what you can do about it....
The Dallas/Fort Worth Search Engine Marketing Association is celebrating its first anniversary this month by holding its February meeting on Monday, February 21st, 2005 in North Dallas....
The search marketing industry changes at such a fast pace that even if a university were to offer a degree in search marketing, the information they taught would be out of date before the graduate could even put it into practice....
Search can no longer exist alone. Understand the dynamics of search, email, display media and your customers. Use your website as a valuable tool for understanding your customers and potential customers....
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Video blogger Sage Lewis keeps you up to date with what's hot in the world of search engine marketing.
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