It is easy to focus on one personality type with your design, layout and copy, but with a little creativity you can actually build a site that appeals to all types....
Name a business sector and you can likely find a search tool designed specifically for that sector. Vertical search is not a new idea however branding it as an essential type of search engine is....
Dutch metasearch engine Ixquick introduced a range of new features this week designed to generate more comprehensive and accurate search results....
In general, if a prospect can’t explain what he or she hopes to achieve beyond “higher rankings” or “more traffic,” we’ll first try to educate, and, if that person can’t move beyond these base subjects, we’ll kindly refer them elsewhere....
What I'd like to share here are some simple steps you can consider, as well as the sequence of those steps to be most effective in launching your proposed SEO business....
In their frenzy to build links to curry favor with the engines, web site owners miss a far more important audience using topical tools....
Google announced plans this week to purchase San Diego, California based Urchin, a popular web analytics software program, for an undisclosed sum of money....
Generating your initial keyword list for PPC should be a well-thought out process. It is a critical step in a successful PPC campaign and should not be rushed....
There are webmasters out there who believe that good design, usability, and SEO can't co-exist in the same site; that effective SEO will ruin usability or design elements....
Jason Dowdell speaks with Alex van Eesteren and David Bodnick of IxQuick.com, a meta search engine that's been around for a few years but released some new features out of beta last week....
This has been a good week for Yahoo. It has seriously upgraded its feature services and, as search engine user stats released yesterday by Search Engine Watch attest, is holding its position against Google and MSN in all fields....
Yahoo! today unveiled its new Creative Commons Search Beta where you can find content you can "use for commercial purposes" or content that you can "modify, adapt, or build upon"....
Jill Whalen continues her search engine marketing FAQ and answers commonly asked questions about special relationships with the engines, traffic estimates and keyword phrases....
The activity of the first three months of this year has started to change how most users relate to search. For search marketers, environmental changes borne by the mass adoption of new technologies can be both boon and bust....
AFP is going to court to keep their customer's Web sites from being listed in Google news. One wonders how their customers feel about this, after all, a victory could result in less traffic to customers' Web sites....
AIR evaluates a web page based on what other "knowledgeable" sites in that specific field say about the page, and also evaluates the page based on what the page says about other "knowledgeable" sites in the specific field."...
In order for search marketing to be an effective marketing strategy, people have to look for what you sell. This seems to be an obvious statement, but it's surprising how many business owners overlook this detail....
It takes time for the search engine robots to find those new links and index the pages they are linked to....
MSN is quietly beta testing a new shopping search engine which some say will rival Froogle, Google's shopping search engine. Apparently the new beta site rolled out about a month ago....
If you got ranked for a keyword you wanted At All, the game’s not over yet. If your site’s content is geared towards that subject, you can get your ranking in search engines increased, at no cost. How?...
Rather than simply offering a standard phone number and map enabled address listing, A9 is able to rely on Amazon's massive community of users and existing content platform to generate unique localized information....
I can’t tell you how glad I am that you found my website. You have no idea the great lengths we’ve gone to get you here, let alone what we’re about to do to keep you on this web site....
Large companies are just now starting to recognize the wisdom behind a full spectrum approach to search engine marketing and the marching orders seem to have gone out to the marketing divisions....
One of the potentially unique aspects of Microsoft's paid search program is its ability to offer more specific targeting of the ads. Through the use of IP data and its own database of personal user information, Microsoft could take keyword based advertising to the next level....
There are a few myths that seem to continue to be spread and that often pop up among small business owners that are trying to get enough of a grasp on search marketing to hire a professional to help them with their site....
Do-it-yourself SEO is a great way to go- if you've got the time to put in, anyone can effectively optimize a website. However, it makes sense to hire a professional when your time is better spent doing what you do best; running your business....
Many internet marketers still believe that link building, both one way and reciprocal, are the way to go. I find this to be an outdated method that wastes time that could be otherwise spent implementing other far better ideas....
You've paid for your ticket and your ads are up on Google AdWords and Yahoo's Overture, but have you set up a safe landing for your clients?...
Search Engine Guide - Terrier is different because it includes a novel link analysis component that is more general than Google's PageRank, does not use parameters such as the damping factor, can be applied in a query-dependent or independent way, and could be used in various applications, such as multilingual retrieval....
Overall, ClickTracks Optimizer is a winner, offering a variety of reports and tools that were present in past releases as well as introducing a few new options to the mix as well....
Natural search results are still around and that attempts to make all natural search results actually unnatural by making site owners pay a fee to be included. I honestly thought natural search was going to go away a couple years back but it didn't....
Terrier is different because it includes a novel link analysis component that is more general than Google’s PageRank, does not use parameters such as the damping factor, can be applied in a query-dependent or independent way, and could be used in various applications, such as multilingual retrieval....
Once the broad principles are clear, SEO requires careful and detailed work on all the elements of each web page once appropriate keywords and keyword phrases have been selected....
SEO had worked well for this company -- here I was -- a qualified buyer with credit card in hand who had found their site through a search engine. And yet I abandoned that site (and the nine others like it) in disgust....
There is a lot of controversy going on regarding the actual conversions that 2nd tier search engines bring. However, you might wind up paying the same or even less per sale, as the bids are significantly lower on the 2nd Tier engine where it took 200 clicks to make 1 sale....
If you haven't already submitted to blog directories, you are missing out on some great one-way links. But before you head over there and start submitting, you should know a little about how to optimize your blog....
Jill answers a variety of commonly asked questions about search engine optimization including multiple domains, file placement and the impact of blogs on rankings....
In response to the growing interest in local search, the Yellow Pages Association (YPA) introduced a new column this month called "Viewpoints" that features commentary and articles relating to the growth and development of the local search market....
Yahoo was among the first Internet properties to grow solely by word of mouth. Within six months of its conception, over one hundred thousand unique users per day were visiting Yahoo....
The first rule is to write in a way that’s interesting to humans. Spiders come second. However, thinking like a spider can help you write better for humans. A spider is a great coach....
|
|
|
Search marketing information for small business owners.
Fetching the best small business news.
A friendly place to share small business ideas and knowledge.
A different kind of small business marketing conference.
The directory of the best small business sites and tools.
Home of our network.
Copyright © 1998 - 2009 K. Clough, Inc. All Rights Reserved. Privacy
FreeFind Site Search Engine - FreeFind adds a "search this site" feature to your website, making your site easier to use. FreeFind also gives you reports showing what your visitors are searching for, enabling you to improve your site. FreeFind's advanced site search engine and automatic site map technology can be added to your website for free.
(Unpaid placement - FreeFind is a Search Engine Guide partner.)