It is easy to focus on one personality type with your design, layout and copy, but with a little creativity you can actually build a site that appeals to all types....
Name a business sector and you can likely find a search tool designed specifically for that sector. Vertical search is not a new idea however branding it as an essential type of search engine is....
Dutch metasearch engine Ixquick introduced a range of new features this week designed to generate more comprehensive and accurate search results....
In general, if a prospect can’t explain what he or she hopes to achieve beyond “higher rankings” or “more traffic,” we’ll first try to educate, and, if that person can’t move beyond these base subjects, we’ll kindly refer them elsewhere....
What I'd like to share here are some simple steps you can consider, as well as the sequence of those steps to be most effective in launching your proposed SEO business....
In their frenzy to build links to curry favor with the engines, web site owners miss a far more important audience using topical tools....
Google announced plans this week to purchase San Diego, California based Urchin, a popular web analytics software program, for an undisclosed sum of money....
Generating your initial keyword list for PPC should be a well-thought out process. It is a critical step in a successful PPC campaign and should not be rushed....
There are webmasters out there who believe that good design, usability, and SEO can't co-exist in the same site; that effective SEO will ruin usability or design elements....
Jason Dowdell speaks with Alex van Eesteren and David Bodnick of IxQuick.com, a meta search engine that's been around for a few years but released some new features out of beta last week....
This has been a good week for Yahoo. It has seriously upgraded its feature services and, as search engine user stats released yesterday by Search Engine Watch attest, is holding its position against Google and MSN in all fields....
Yahoo! today unveiled its new Creative Commons Search Beta where you can find content you can "use for commercial purposes" or content that you can "modify, adapt, or build upon"....
Jill Whalen continues her search engine marketing FAQ and answers commonly asked questions about special relationships with the engines, traffic estimates and keyword phrases....
The activity of the first three months of this year has started to change how most users relate to search. For search marketers, environmental changes borne by the mass adoption of new technologies can be both boon and bust....
AFP is going to court to keep their customer's Web sites from being listed in Google news. One wonders how their customers feel about this, after all, a victory could result in less traffic to customers' Web sites....
AIR evaluates a web page based on what other "knowledgeable" sites in that specific field say about the page, and also evaluates the page based on what the page says about other "knowledgeable" sites in the specific field."...
In order for search marketing to be an effective marketing strategy, people have to look for what you sell. This seems to be an obvious statement, but it's surprising how many business owners overlook this detail....
It takes time for the search engine robots to find those new links and index the pages they are linked to....
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