April 2005

Jennifer Laycock

How to Hire a Professional SEM - Part 3

The easiest way to find someone that knows what they are doing and how to work well with others to accomplish those tasks is to ask around....

Bill Hartzer

The Road-Map for Search Marketing Success

The "Search Engine Marketing Kit" allows you to learn best-practice strategies to maximize traffic, discover keyword strategies you won't find anywhere else, and find out the best ways to optimize pages and build links....

Jill Whalen

Search Engine Marketing FAQ - Robots.txt and Domain Names

Jill Whalen continues answering frequently asked questions about search engine marketing by tackling the idea of robots.txt files and new domains....

Jim Hedger

Personalize Me - Yahoo and Goog Getting to Know You

The major search engines are adopting a new method of operation with both Google and Yahoo announcing personalized search features in the past two weeks and MSN presenting information on one they are working on....

Jennifer Laycock

Google Maps Allows for Virtual Tourism

Two Scottish brothers and one of their co-workers have banded together to launch a Blog devoted to all the fun places you can "visit" via Google Maps....

Kalena Jordan

How to Create a Favicon for Your Web Site

Favicon makes the site stand out from all the others in your favorites list. If you click on that site, the Favicon will even load next to the URL in your browser address bar from now on....

Jennifer Laycock

How to Hire a Professional SEM - Part 2

It's important to take a look at exactly what services are being offered to you by a professional SEO before you give serious consideration to hiring them....

Todd Mintz

Corporate Websites: ROI or DOA?

The evidence is overwhelming: If a business website isn’t ranked as one of the top natural search results in the prospect’s search, the company won’t likely be part of the buying decision....

Scottie Claiborne

What's the Score? Basic Web Analytic Terminology

The very thought of deciphering site statistic programs sends many site owners running to do all kinds of tasks that are less painful and tedious, like going to the dentist or cleaning the tile grout with a toothbrush....

Jennifer Laycock

Google Extends AdWords Program

Google announced earlier today that they would begin beta testing a radical change in services to their popular auction-style keyword-based advertising program....

Jason Dowdell

Q & A With A9 CEO Udi Manber

Jason Dowdell reports on a Q&A session with Udi Manber, CEO of Amazon's A9 search engine....

John Alexander

7 Tips for Generating Effective Web Content

One of the things people always want to know about is how to build useful content that their buying audience is really searching for. How do you know what type of content is really going to attract the right searchers?...

Jennifer Laycock

How to Hire a Professional SEM Part 1

As with most other major purchases or contracts, a basic understanding of what SEO entails can provide you with a solid stepping stone to build a great relationship with a professional search engine marketing specialist...

Gord Hotchkiss

Black vs White: SEM Soul Searching

At the recent Search Engine Strategies conference in Chicago, there was a new addition to the session list: Black vs White, And Lots of Gray! Danny Sullivan wanted to stage a showdown between known black hat SEO’s and those that have chosen to tread the purer path....

Bill Hartzer

New Vertical Search Engine Launched

EdComp.com helps users find free online computer training courses and documents from a database of over 140,000 Web resources....

Jennifer Laycock

Cool Search Tools

Although Internet users have been visiting search engines and directories for years in an attempt to find useful information online, a few creative programmers have started coming up with some unique ways to make searching more effective, or at least more fun....

Jim Hedger

Dealing with Times of Great Change

The search engines are changing friends. There is nothing the SEO/SEM community can do about these changes except to study, experiment and learn as quickly as humans with electronic assistants can....

Barry Welford

Blink Then Click - How Visitors Explore Websites

It is tough to get web surfers to your website. So when they arrive, it is important not to lose them. You must ensure that they and you achieve a mutually beneficial outcome....

How to Submit Your Site to Search Engines Part 1

What is Content? Part II

Comparing Search Engine Results - My Experiment

Local Firms Can Expand Market Share With Search Engine Optimization

High Gas Prices Fuel Search Engine Usage

Yahoo! Offers Free Local Business Web Sites

Beta Version of Yahoo! News Goes Live

Latest Proposal Kit Ideal for SEOs - Product Review

Search Marketing FAQ - Graphics, Hosts and Redesigns

The Web We Weave, Linking for Google

AP Takes Their Turn Challenging Google

What is Content? Part I

Google Targets Cell Phone Users

All Aboard! Inbound Links for SEO

Dialogue With Your Web Visitors Through Smarter Writing Styles

Directories: Love 'em or Leave 'em

GooglePreview Firefox Extension

Web Site Check-Up in 10 Easy Steps

Google United - Google Patent Examined

Before Launching Your SEO Campaign

Eight Steps to Managing a New SEO Campaign

Google Maps Integrates Keyhole Satellite View

Accessibility Issues Make a Difference

Give Your PPC Ad “Authority” and your CTR will skyrocket.

WiFi Search Sites Offer Spring Freedom

The Golden Triangle and the Tarnished Dot

SearchFeed Partners with KERclink

Small Business Marketing Unleashed Conference Sponsor



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