The easiest way to find someone that knows what they are doing and how to work well with others to accomplish those tasks is to ask around....
The "Search Engine Marketing Kit" allows you to learn best-practice strategies to maximize traffic, discover keyword strategies you won't find anywhere else, and find out the best ways to optimize pages and build links....
Jill Whalen continues answering frequently asked questions about search engine marketing by tackling the idea of robots.txt files and new domains....
The major search engines are adopting a new method of operation with both Google and Yahoo announcing personalized search features in the past two weeks and MSN presenting information on one they are working on....
Two Scottish brothers and one of their co-workers have banded together to launch a Blog devoted to all the fun places you can "visit" via Google Maps....
Favicon makes the site stand out from all the others in your favorites list. If you click on that site, the Favicon will even load next to the URL in your browser address bar from now on....
It's important to take a look at exactly what services are being offered to you by a professional SEO before you give serious consideration to hiring them....
The evidence is overwhelming: If a business website isn’t ranked as one of the top natural search results in the prospect’s search, the company won’t likely be part of the buying decision....
The very thought of deciphering site statistic programs sends many site owners running to do all kinds of tasks that are less painful and tedious, like going to the dentist or cleaning the tile grout with a toothbrush....
Google announced earlier today that they would begin beta testing a radical change in services to their popular auction-style keyword-based advertising program....
Jason Dowdell reports on a Q&A session with Udi Manber, CEO of Amazon's A9 search engine....
One of the things people always want to know about is how to build useful content that their buying audience is really searching for. How do you know what type of content is really going to attract the right searchers?...
As with most other major purchases or contracts, a basic understanding of what SEO entails can provide you with a solid stepping stone to build a great relationship with a professional search engine marketing specialist...
At the recent Search Engine Strategies conference in Chicago, there was a new addition to the session list: Black vs White, And Lots of Gray! Danny Sullivan wanted to stage a showdown between known black hat SEO’s and those that have chosen to tread the purer path....
EdComp.com helps users find free online computer training courses and documents from a database of over 140,000 Web resources....
Although Internet users have been visiting search engines and directories for years in an attempt to find useful information online, a few creative programmers have started coming up with some unique ways to make searching more effective, or at least more fun....
The search engines are changing friends. There is nothing the SEO/SEM community can do about these changes except to study, experiment and learn as quickly as humans with electronic assistants can....
It is tough to get web surfers to your website. So when they arrive, it is important not to lose them. You must ensure that they and you achieve a mutually beneficial outcome....
There is such a huge amount of misinformation on the Web about search engine submission, I thought it was high time I wrote a basic tutorial to help webmasters sort fact from fiction....
Both search engines and customers love fresh, updated information. Some people groan at the thought of having to work so hard at adding new content, but it's not as complicated as you think!...
I created a spreadsheet comparing the search results of the top search engines for a generic shopping related term "furniture" but when I saw what the data looked like I decided to dig a bit deeper and limited the scope of the engines I compared but broadened the scope of the terms I used in my comparison....
Local and regional businesses like restaurants, destination casinos, and golf courses can expand market share and strengthen their brand by investing in organic search engine optimization....
Now accustomed to being able to find almost anything with the help of a search engine, drivers are flocking to the Web in order to find the cheapest place to fill up....
The new free business website feature at Yahoo! Local includes a free 5-page web site that is easily customized with a company logo, text and links to other sites....
Yahoo! News has released a new beta version of their popular news site to the public this week that features a slick new layout and some handy customization options....
Amongst the 28 new contract templates available in the new version of Proposal Kit Pro and Contract Kit Pro is a Search Engine Optimization Services Contract, designed for SEOs just like me....
Jill Whalen tackles yet another round of frequently asked search marketing questions including ones about graphics, hosts and site redesigns....
As anyone who has followed search engine optimization techniques knows, Google puts a lot of stock in the value of links between documents. But now, Google appears to be actively cleaning its listings by targeting sites using suspicious link-building techniques....
On the heels of a lawsuit from French news agency AFP, Google is now facing a similar complaint from the Associated Press....
Good content is useful information or tools that your visitors will find helpful. It means different things to different businesses and the bottom line is that what constitutes "good content" depends on the goal of your site....
Mountain View, California based Google announced a new search tool aimed at mobile phone users earlier today. Services are currently limited to users in the United States and Canada....
The link structure of a properly distributed “search optimized” press release also benefits your website when you issue a release because you are providing relevant information to those searching for news related to your industry....
If you have ever wished you could convert more of your Web site visitors into actual sales, then let's examine some superior ways to accomplish just exactly how it's done....
I firmly believe that directories can be foundational for building link popularity and a very important reason why a web site owner should make sure they are included in them. It is a step in your marketing that you can easily control....
If you are an avid fan of the Firefox web browser and use Google a lot, then this may be a welcome feature. You can actually see a snapshot of each site before you actually click on it....
Tuning up your site might help you to uncover little things that may be hindering your site’s performance. A Web site is most successful when site owners take the time to make constant improvements and respond to their visitors....
Google's newest patent application is lengthy. Some of the ideas and concepts covered in the document are almost certainly worked into the current algorithm running Google....
One of the most important aspects of a search engine optimization campaign is also one of the most overlooked – preparation! There are some important steps to take in advance of launching your campaign that will make sure it has a better chance at succeeding....
You’re not about to read anything new. In fact, you’ve probably come across these “steps” in some of your readings. Funny thing is, very few “SEO folk” follow them....
Not long after making a round of updates to the Google Map feature, Google has gone a step further and integrated the Keyhole satellite image technology with their local maps....
The reality is that many companies don't realize the impact their design decisions have on the usability and basic functionality of their site. Solving accessibility problems can improve the overall experience for all users, so it is worth making the effort....
Not every bit of PR can turn into a high-performing PPC ad, but if the PR came from a source well known and respected by the client’s prospect base, it behooves you to test a PPC ad based upon that exposure....
With warm spring weather and sunny days coming into season across the U.S., savvy small business owners are taking advantage of the freedom that free WiFi hot spots have to offer....
In early March the eye-tracking firm Eyetools announced that it had “uncovered” search’s Golden Triangle. More interesting to me was a dot, but first we’ll review the triangle....
Searchfeed.com sponsored ads will be displayed on the KERclink portal through a “shuffling system” in which relevant content is shuffled in once every 3 hours for each active Internet user....
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