People want to know whether local search will materialize or whether it’s a bunch of hype. I’ve been tracking this phenomenon since its inception several years ago and the short answer is: it was at one time but it isn’t any more....
Google AdWords gives web site owners the ability to promote their site when particular keyword or key phrase searches are conducted at Google and their partner sites....
Dallas, Texas attorneys Joel Fineberg, Dean Gresham and Stephen Malouf have recently launched a website called Lost Clicks in order to find potential click fraud victims....
It seems appropriate that a TV show called "Lost" would spark a surge in online searches....
This past fall, Piper Jaffray analyst Safa Rashtchy doubled his search revenue projections for the next five years. And, he bumped these projections less than two years after they originally came out....
A recent Forrester Research study stated that online shopping by women is expected to show a surge in growth this year, with more women heading online to both research and make purchases....
Many clients never think about the level of involvement they'll need to have in an SEM campaign until it has kicked off and the SEM start snagging them for things they'll need to get started....
At one time, a listing at the Open Directory was mandatory in order to guarantee strong listings at Google, Yahoo and other search engines. Today, while still helpful, the strength of a Open Directory listing has been diluted by the search engines themselves....
The publishing house responsible for LinuxWorld Magazine and .NET Developer's Journal has announced plans to introduce a search marketing journal later this year....
Links are like roads to your site. With every new link, more people can find your site. Just as more drive-by traffic helps a physical business, the more links there are to your site, the more traffic you are likely to get....
Even in the age of technology, people are a critical part of business success. And when you are operating virtually, it’s even more important to find the right team....
Pay-per-call, a performance-driven search marketing strategy, has been emerging over the past year....
It's no surprise that Internet users flocked to the search engines this week to look up information on Star Wars. According to recently released information by America Online, it's a good week to be Natalie Portman....
If you own or manage a website, you are probably already aware of the importance of your log files or site statistics. Did you know that they can highlight the success or failure of your search engine optimization campaign?...
While Web accessibility seems to be a polarizing issue, it is becoming one that will be inescapable as the internet community progresses....
Search marketing has become more important and is thus becoming more professional. With growing acceptance of online communication tools, and a number of alterations to the faces of search engines themselves, the marketing arena has been upgraded from a three-ring circus venue to a Super Bowl sized stadium....
This article aims to shed some uncertainty you may have about search engines. After all, if you want to benefit from being listed on search engines, you'd better know how they work....
As a website owner, if you find your copy on multiple sites without the proper credit, it makes YOU look like a possible copyright violator as well....
Google Maps has become yet another ride to tackle in the playground that is Google hacking. A few new hacks and Google's own blooper make for some interesting searching....
Some of the most ideal phrases are those that relate to a product or service but are being fairly often used by a specific audience of searchers, but at the same time have low competition....
I thought it would be a great idea to share these tools with you, just like they were shared with me....
Patrick Hankinson created Goldmaker because he wanted to make it easy to find customized "how to" information from the real experts in their field....
Following the heels of Google's announcement that they will be indexing video feeds from several popular TV channels, AOL's Singingfish announced yesterday that they have partnered with popular news source Reuters....
This potential client doesn't trust the SEO company enough to pay them their normal fee, and/or they don't trust the whole SEO process....
What we really want is a better way to search. Something that gets us just the destination and information we want, quickly, seamlessly and, while you’re at it, it wouldn’t hurt to wow us with some new innovation as well....
As things stand today, the search marketing industry is on the cusp of tremendous growth with several sub-streams of search marketing evolving and interacting with each other....
Ask these folks what the number one rule of organic search marketing is, and you're probably going to hear about how you need to add content, or how links are essential....
If you’ve been thinking about trying out PPC engines but are confused about the different models available and the costs involved, this article will shed some light....
An easy way to manage pages in your site is by replacing chunks of repeating code, such as your navigation links, with server side include (SSI) files....
Many small business owners don't understand that while they know how to set up a campaign, manage bids, and have even been able to see a rise in sales or leads, they are still breaking the number one rule of pay-per-click....
My recent visit to the Toronto SES conference on May 4 proved to remind me of how much fun these conferences are as well as very nice networking opportunities to meet people and pick up news from the search engines themselves....
Gone are the days where we could tweak a title tag and see a page’s rank shift up or down a few hours later....
How can a company decide where their search marketing dollars should go? How do you know if you should split your budget 50/50, 40/60 or even 80/20 between PPC and organic search?...
For those of us who live and breathe SEO, it's sometimes difficult to step back and remember what it was like when we were first learning....
One of the best parts of being at an event like Search Engine Strategies is the presence of dozens of well known names from the SEO/SEM world....
Measuring the percentage of traffic from search engines over time is one way to measure the effectiveness of an online marketing campaign. What other elements can be truly and effectively measured?...
So how does video search work? Video search engines, like the one offered by Google, work by scanning the closed captioning text for keywords....
The search engine optimization community is prospecting for gold in two patent applications recently made public. One was filed by Google in December 2003, the other by Yahoo in March 2004....
Unlike submitting to search engines, submitting your site to directories and niche portals usually involves a lot more than simply typing in your URL....
As search marketers, we need to spend more time understanding the territory that our target consumers travel through. All too often, we try to stake our claim to online territory, never knowing if our customer might even come that way....
All search engine spiders must first be able to digest your content before they can post your high-ranking results. That’s why a technical site review is the first step in Search Engine Optimization....
Once you've selected a few SEM firms to consider, you'll need to decide if you want to work with an individual consultant, an SEM-only firm, or a marketing or web design firm that also offers SEO services....
The truth is that many websites just need more descriptive copy. The professional that most people think they can do without - the copywriter- is the one who can have the biggest impact on the success of your site....
The search engines love passive links like this. Why? Because they can trust them....
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