People want to know whether local search will materialize or whether it’s a bunch of hype. I’ve been tracking this phenomenon since its inception several years ago and the short answer is: it was at one time but it isn’t any more....
Google AdWords gives web site owners the ability to promote their site when particular keyword or key phrase searches are conducted at Google and their partner sites....
It seems appropriate that a TV show called "Lost" would spark a surge in online searches....
This past fall, Piper Jaffray analyst Safa Rashtchy doubled his search revenue projections for the next five years. And, he bumped these projections less than two years after they originally came out....
A recent Forrester Research study stated that online shopping by women is expected to show a surge in growth this year, with more women heading online to both research and make purchases....
Many clients never think about the level of involvement they'll need to have in an SEM campaign until it has kicked off and the SEM start snagging them for things they'll need to get started....
At one time, a listing at the Open Directory was mandatory in order to guarantee strong listings at Google, Yahoo and other search engines. Today, while still helpful, the strength of a Open Directory listing has been diluted by the search engines themselves....
The publishing house responsible for LinuxWorld Magazine and .NET Developer's Journal has announced plans to introduce a search marketing journal later this year....
Links are like roads to your site. With every new link, more people can find your site. Just as more drive-by traffic helps a physical business, the more links there are to your site, the more traffic you are likely to get....
Even in the age of technology, people are a critical part of business success. And when you are operating virtually, it’s even more important to find the right team....
Pay-per-call, a performance-driven search marketing strategy, has been emerging over the past year....
It's no surprise that Internet users flocked to the search engines this week to look up information on Star Wars. According to recently released information by America Online, it's a good week to be Natalie Portman....
If you own or manage a website, you are probably already aware of the importance of your log files or site statistics. Did you know that they can highlight the success or failure of your search engine optimization campaign?...
While Web accessibility seems to be a polarizing issue, it is becoming one that will be inescapable as the internet community progresses....
Search marketing has become more important and is thus becoming more professional. With growing acceptance of online communication tools, and a number of alterations to the faces of search engines themselves, the marketing arena has been upgraded from a three-ring circus venue to a Super Bowl sized stadium....
This article aims to shed some uncertainty you may have about search engines. After all, if you want to benefit from being listed on search engines, you'd better know how they work....
As a website owner, if you find your copy on multiple sites without the proper credit, it makes YOU look like a possible copyright violator as well....
Google Maps has become yet another ride to tackle in the playground that is Google hacking. A few new hacks and Google's own blooper make for some interesting searching....
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