I wasn't surprised about the stuff in Google's new patent that corresponded with Google's aging delay and its "sandbox" as I had already seen a lot of discussion on this....
Christmas sales have increased every year for the past five years as have searches for holiday related keywords. Will your web site be ready?...
A new tool offered by Velocityscape allows you to do a little bit of competitive research to make certain that your competitors aren't leaving you behind....
Search engine submission services are completely worthless. And yet they are pushed and pushed hard by huge domain registrars, web hosts, web designers and many other credible web professionals....
A lucrative keyword term is one that will yield targeted traffic with little or no competition and thus, less effort. You sometimes need a group of them to equal the amount of traffic in one general term, but doing so often proves worthwhile....
It’s time to explore the return on investment (ROI), as well as the effectiveness and flexibility of search engine marketing, focusing on organic site optimization....
A new report issued by Merrill Lynch this morning predicts that thanks, in part, to the rise on broadband adoption, sponsored search will increase by 47% this year....
We all have different intentions when we go to search. The challenge comes in the search engine trying to interpret my intentions based on my key phrases....
Doing your search engine optimization and marketing in-house will often times produce poorer quality results and use up more valuable man-hours than simply paying a professional in the first place....
While there's no arguing that both time and money are involved in proper search engine marketing, many companies overlook the fact that a little bit of time and a lot of perseverance can have just as much of an impact as a lot of work up front....
Chances are high that if you are a small business owner running your own pay-per-click campaign, you are overlooking a small change that could double your conversions....
When it comes to your website, it pays to find professionals who know what they do what they do best and what they need to outsouce....
The landscape of the search environment is going to alter its appearance before the leaves change colour in mid-autumn. These changes should serve to solidify the market for a number of new niches in the search-marketing sector....
It’s a sad fact that most companies are targeting the wrong keywords and losing traffic as a result....
MSN pushed into the local search market yesterday with a beta version of its new local search engine. While the new feature is a start, it still leaves a lot to be desired....
The fastest way to research and compare products and pricing is on the web. However, it's important to note that B2B transactions differ from consumer transactions when planning your marketing strategy....
Why should you be optimizing your site - and especially your blog - to get more results from the smallest group of people searching at your site?...
Roger Wehbe had a dream. He wanted to organize a group of ethical SEM professionals that could band together as the Association of Search Engine Professionals....
The idea of paying just for your performing ads and the accountability that brings has fueled search’s meteoric rise as a marketing channel....
Website owners need to be cautious about making a commitment to the Google Sitemaps program. If you begin creating sitemap files for the Google Sitemaps program, then continue updating those files on a regular basis. If a website is already being crawled on a regular basis and the pages are being updated in the Google index, there might not be any need to participate in the program....
SEO companies come in all shapes and sizes. Regardless of the size of an SEO, the following specialists should be a part of their team....
Now that they are all grown up, Google appears to be willing to make compromises on their beloved core mission: to make money without being evil....
Yahoo! announced yesterday evening that they were planning to launch a new search tool that would work to index the content behind the passwords of subscription based sites like LexisNexis and ConsumerReports.org....
RSS is one of the hottest phenomenons in the webmaster community today. RSS that benefits SEO is a topic that’s been very much overlooked....
Ask for advice on building a search-friendly website, and one of the tips you will often recieve is to use text links throughout your site. Text links are read by search engine spiders and render the same regardless of the type of browser being used....
Demonstrating the amazing rate at which bloggers are expanding the content of the Internet, Ask Jeeves' Bloglines has announced that they have doubled the size of their index since the beginning of the year....
In your search for traffic, by now you’ve probably learned that all site traffic is not created equal. (The first in a multi-part series that covers finding and using lucrative keywords.)...
How about search engines? Can they provide customers with a podium to be heard from? They’re already the most popular sites online, so critical mass and traffic certainly won’t be a problem....
Seattle, Washington based Singingfish announced early this morning that they will begin featuring video content feeds from nearly a dozen new partners....
Good content is not content that is just there to target specific keyword phrases. Pages generated solely for the search engines do *not* constitute good content....
As it grows, Google appears to be running into the same problem other webmasters with numerous sites or services encounter, the rapid dilution of a domain’s unique topic focus....
I read a post at a blog site earlier today by someone that was contacted by a company about search marketing. He asked a few questions, did a few searches and decided that he didn't need search marketing. Here's why he's wrong....
When it comes to search engine optimization strategy, there are basically two camps – those who view search engines as adversaries to be conquered at any cost and those who regard search engines as partners in their online marketing efforts....
No doubt, it is critical to know who your competitors are, and what they are doing. But don't follow their every move, or duplicate everything they try....
How does Yahoo SM compare with Google's AdWords? Both programs have advantages and disadvantages....
A new study released by Fathom SEO finds that the majority of manufacturer web sites miss the boat when it comes to even the most basic search optimization techniques....
Due to space constraints, page layout requirements or other issues, some site owners hesitate to include SEO copy thinking it will detract from the visitor's experience....
Now that you have narrowed down your target market/s, try to get inside their heads. If you were a customer, what would YOU type in to the search engines to find the goods and services offered on your own site?...
Every day, new research is coming out which points to there being a vast, untapped potential in search. We’ve picked the low hanging fruit, but there’s a whole tree full of rich marketing results that we have to reach a little further for....
Corey Rudl, one of the true internet marketing pioneers, died on June 2, 2005 in a car crash....
European use of search engines has grown 11% over the past year - up to 88 million users as opposed to the 79 million users in 2004....
Good site architecture is the foundation of your site-- take some time to think it through and test it with real users to make sure your foundation is stable and strong....
The idea of manipulating search results is nothing new, but there is a recent trend toward using search engine results as part of online public relations campaigns designed to both promote and criticize businesses....
There are many tools that any webmaster can use to monitor their site's search engine position, and use to increase the visibility of your site in major search engines like Google, Yahoo and MSN....
Advertisers are paying too much for the returns gained in traditional advertising while paying less for better returns from paid-search advertising....
The phenomenal success of search engine leaders Google and Yahoo! is creating a sucking void in the bank accounts of other leading information companies....
Of all of the other choices a potential visitor may have to choose from, within the top search results, you want to make yours just a little more unique, a little more compelling than the next guy who may just throw their Title tag together with very little thought....
Here's Part 2 of our Cool Tools that are also Free. We all enjoy discovering free resources that genuinely merit some value, don't we?...
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