June 2005

Jill Whalen

Google's Patent Implications

I wasn't surprised about the stuff in Google's new patent that corresponded with Google's aging delay and its "sandbox" as I had already seen a lot of discussion on this....

Jim Hedger

Christmas Time for Search Marketing

Christmas sales have increased every year for the past five years as have searches for holiday related keywords. Will your web site be ready?...

Jennifer Laycock

Expand Your SEM Campaign with GoogSpy

A new tool offered by Velocityscape allows you to do a little bit of competitive research to make certain that your competitors aren't leaving you behind....

Scottie Claiborne

Search Engine Submission Services Are a Scam

Search engine submission services are completely worthless. And yet they are pushed and pushed hard by huge domain registrars, web hosts, web designers and many other credible web professionals....

Tinu Abayomi-Paul

Lucrative Keywords Series: What Makes Them Lucrative?

A lucrative keyword term is one that will yield targeted traffic with little or no competition and thus, less effort. You sometimes need a group of them to equal the amount of traffic in one general term, but doing so often proves worthwhile....

Paul Bruemmer

Search Plays Key Role in B2B Sales -- Part 2 of 2

It’s time to explore the return on investment (ROI), as well as the effectiveness and flexibility of search engine marketing, focusing on organic site optimization....

Jennifer Laycock

Broadband Growth Expected to Drive Search Engine Usage

A new report issued by Merrill Lynch this morning predicts that thanks, in part, to the rise on broadband adoption, sponsored search will increase by 47% this year....

Gord Hotchkiss

I Love to Search but Words Get in the Way

We all have different intentions when we go to search. The challenge comes in the search engine trying to interpret my intentions based on my key phrases....

Stoney deGeyter

Marketing Your Web Site the Right Way is a Worthwhile Investment

Doing your search engine optimization and marketing in-house will often times produce poorer quality results and use up more valuable man-hours than simply paying a professional in the first place....

Jennifer Laycock

Slow and Steady SEM can Still Win the Race

While there's no arguing that both time and money are involved in proper search engine marketing, many companies overlook the fact that a little bit of time and a lot of perseverance can have just as much of an impact as a lot of work up front....

Jennifer Laycock

The Simple Pay Per Click Change That Could Earn You More

Chances are high that if you are a small business owner running your own pay-per-click campaign, you are overlooking a small change that could double your conversions....

Scottie Claiborne

Better Than the Rest- Hiring Specialists

When it comes to your website, it pays to find professionals who know what they do what they do best and what they need to outsouce....

Jim Hedger

Summer 2005, Must be the Season of the Niche

The landscape of the search environment is going to alter its appearance before the leaves change colour in mid-autumn. These changes should serve to solidify the market for a number of new niches in the search-marketing sector....

Kalena Jordan

Are You Targeting The Wrong Keywords?

It’s a sad fact that most companies are targeting the wrong keywords and losing traffic as a result....

Jennifer Laycock

MSN Launches Local Search

MSN pushed into the local search market yesterday with a beta version of its new local search engine. While the new feature is a start, it still leaves a lot to be desired....

Paul Bruemmer

Search Plays Key Role in B2B Sales – Part 1 of 2

The fastest way to research and compare products and pricing is on the web. However, it's important to note that B2B transactions differ from consumer transactions when planning your marketing strategy....

Tinu Abayomi-Paul

Lucrative Keywords Series: Targeting the Best Keyword Phrases

Why should you be optimizing your site - and especially your blog - to get more results from the smallest group of people searching at your site?...

Jennifer Laycock

Search Engine Spammers...Unite?

Roger Wehbe had a dream. He wanted to organize a group of ethical SEM professionals that could band together as the Association of Search Engine Professionals....

Gord Hotchkiss

Search’s Multiplier Effect: The Hidden Value of SEM

The idea of paying just for your performing ads and the accountability that brings has fueled search’s meteoric rise as a marketing channel....

Bill Hartzer

Do You Need Google Sitemaps?

Website owners need to be cautious about making a commitment to the Google Sitemaps program. If you begin creating sitemap files for the Google Sitemaps program, then continue updating those files on a regular basis. If a website is already being crawled on a regular basis and the pages are being updated in the Google index, there might not be any need to participate in the program....

Stoney deGeyter

What Makes the Perfect SEO Firm?

SEO companies come in all shapes and sizes. Regardless of the size of an SEO, the following specialists should be a part of their team....

Jim Hedger

Google Bundles Toolbar and Desktop Search Application with WinZip

Now that they are all grown up, Google appears to be willing to make compromises on their beloved core mission: to make money without being evil....

Jennifer Laycock

Yahoo! to Search Subscription Sites

Yahoo! announced yesterday evening that they were planning to launch a new search tool that would work to index the content behind the passwords of subscription based sites like LexisNexis and ConsumerReports.org....

Todd Mintz

RSS Can Feed Your SEO Efforts

RSS is one of the hottest phenomenons in the webmaster community today. RSS that benefits SEO is a topic that’s been very much overlooked....

Scottie Claiborne

How Image Links Can Help Build a Better User and Search Experience

Ask for advice on building a search-friendly website, and one of the tips you will often recieve is to use text links throughout your site. Text links are read by search engine spiders and render the same regardless of the type of browser being used....

Jennifer Laycock

Bloglines Doubles Index in Six Months

Demonstrating the amazing rate at which bloggers are expanding the content of the Internet, Ask Jeeves' Bloglines has announced that they have doubled the size of their index since the beginning of the year....

Tinu Abayomi-Paul

Lucrative Keywords Series: All Traffic is Not Created Equal

In your search for traffic, by now you’ve probably learned that all site traffic is not created equal. (The first in a multi-part series that covers finding and using lucrative keywords.)...

Gord Hotchkiss

Can Search help the Customer be Heard?

How about search engines? Can they provide customers with a podium to be heard from? They’re already the most popular sites online, so critical mass and traffic certainly won’t be a problem....

Jennifer Laycock

AOL's Singingfish Adds New Video Feeds

Seattle, Washington based Singingfish announced early this morning that they will begin featuring video content feeds from nearly a dozen new partners....

Jill Whalen

Content and Search Engine Marketing

Good content is not content that is just there to target specific keyword phrases. Pages generated solely for the search engines do *not* constitute good content....

Jim Hedger

Cosmetic Changes at Google Precede Larger Overhaul

As it grows, Google appears to be running into the same problem other webmasters with numerous sites or services encounter, the rapid dilution of a domain’s unique topic focus....

Jennifer Laycock

Blogger Doesn't *Get* Search Marketing

I read a post at a blog site earlier today by someone that was contacted by a company about search marketing. He asked a few questions, did a few searches and decided that he didn't need search marketing. Here's why he's wrong....

Scott Buresh

Your Search Engine Optimization Strategy: Make Love, Not War

When it comes to search engine optimization strategy, there are basically two camps – those who view search engines as adversaries to be conquered at any cost and those who regard search engines as partners in their online marketing efforts....

Scottie Claiborne

Staying Ahead of Competitors

No doubt, it is critical to know who your competitors are, and what they are doing. But don't follow their every move, or duplicate everything they try....

Shawn Campbell

Yahoo SM vs. Google AdWords

How does Yahoo SM compare with Google's AdWords? Both programs have advantages and disadvantages....

Jennifer Laycock

New Study Shows Lack of SEO for Manufacturers

A new study released by Fathom SEO finds that the majority of manufacturer web sites miss the boat when it comes to even the most basic search optimization techniques....

Karon Thackston

Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly

Due to space constraints, page layout requirements or other issues, some site owners hesitate to include SEO copy thinking it will detract from the visitor's experience....

Kalena Jordan

How To Target Your Online Niche Markets

Now that you have narrowed down your target market/s, try to get inside their heads. If you were a customer, what would YOU type in to the search engines to find the goods and services offered on your own site?...

Gord Hotchkiss

The 70/30 Rule of Search

Every day, new research is coming out which points to there being a vast, untapped potential in search. We’ve picked the low hanging fruit, but there’s a whole tree full of rich marketing results that we have to reach a little further for....

Bill Hartzer

Internet Marketing Pioneer Dies in Auto Crash

Corey Rudl, one of the true internet marketing pioneers, died on June 2, 2005 in a car crash....

Jennifer Laycock

Search Engine Usage on the Rise in Europe

European use of search engines has grown 11% over the past year - up to 88 million users as opposed to the 79 million users in 2004....

Scottie Claiborne

Getting From Point A to Point X : Effective Site Navigation

Good site architecture is the foundation of your site-- take some time to think it through and test it with real users to make sure your foundation is stable and strong....

Jennifer Laycock

Quixtar Caught in Search Engine PR Battle

The idea of manipulating search results is nothing new, but there is a recent trend toward using search engine results as part of online public relations campaigns designed to both promote and criticize businesses....

Tinu Abayomi-Paul

Monitor and Increase Your Search Engine Visibility with the DIY SEO Tools

There are many tools that any webmaster can use to monitor their site's search engine position, and use to increase the visibility of your site in major search engines like Google, Yahoo and MSN....

Jim Hedger

Search Dominates New Advertising Spending

Advertisers are paying too much for the returns gained in traditional advertising while paying less for better returns from paid-search advertising....

Jennifer Laycock

Are Google and Yahoo! Fund Suckers?

The phenomenal success of search engine leaders Google and Yahoo! is creating a sucking void in the bank accounts of other leading information companies....

John Alexander

Easy Tips for Adding some Zest to your Click Through Ratios

Of all of the other choices a potential visitor may have to choose from, within the top search results, you want to make yours just a little more unique, a little more compelling than the next guy who may just throw their Title tag together with very little thought....

Robin Nobles

Yet MORE Cool Tools that are also Free!

Here's Part 2 of our Cool Tools that are also Free. We all enjoy discovering free resources that genuinely merit some value, don't we?...

Google's Patent Implications

Christmas Time for Search Marketing

Expand Your SEM Campaign with GoogSpy

Search Engine Submission Services Are a Scam

Lucrative Keywords Series: What Makes Them Lucrative?

Search Plays Key Role in B2B Sales -- Part 2 of 2

Broadband Growth Expected to Drive Search Engine Usage

I Love to Search but Words Get in the Way

Marketing Your Web Site the Right Way is a Worthwhile Investment

Slow and Steady SEM can Still Win the Race

The Simple Pay Per Click Change That Could Earn You More

Better Than the Rest- Hiring Specialists

Summer 2005, Must be the Season of the Niche

Are You Targeting The Wrong Keywords?

MSN Launches Local Search

Search Plays Key Role in B2B Sales – Part 1 of 2

Lucrative Keywords Series: Targeting the Best Keyword Phrases

Search Engine Spammers...Unite?

Search’s Multiplier Effect: The Hidden Value of SEM

Do You Need Google Sitemaps?

What Makes the Perfect SEO Firm?

Google Bundles Toolbar and Desktop Search Application with WinZip

Yahoo! to Search Subscription Sites

RSS Can Feed Your SEO Efforts

How Image Links Can Help Build a Better User and Search Experience

Bloglines Doubles Index in Six Months

Lucrative Keywords Series: All Traffic is Not Created Equal

Can Search help the Customer be Heard?

AOL's Singingfish Adds New Video Feeds

Content and Search Engine Marketing

Cosmetic Changes at Google Precede Larger Overhaul

Blogger Doesn't *Get* Search Marketing

Your Search Engine Optimization Strategy: Make Love, Not War

Staying Ahead of Competitors

Yahoo SM vs. Google AdWords

New Study Shows Lack of SEO for Manufacturers

Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly

How To Target Your Online Niche Markets

The 70/30 Rule of Search

Internet Marketing Pioneer Dies in Auto Crash

Search Engine Usage on the Rise in Europe

Getting From Point A to Point X : Effective Site Navigation

Quixtar Caught in Search Engine PR Battle

Monitor and Increase Your Search Engine Visibility with the DIY SEO Tools

Search Dominates New Advertising Spending

Are Google and Yahoo! Fund Suckers?

Easy Tips for Adding some Zest to your Click Through Ratios

Yet MORE Cool Tools that are also Free!