July 2005

Matt Bailey

Keyword Stuffing = Parking in Handicapped Spaces

Are you the kind of person that parks in the handicapped space? Hopefully not. However, many websites that I've seen are doing the equivalent of parking in handicapped spaces and very few people are saying anything about it. It's about time we start taking care of the user, ALL users, rather than just the ones who are able see the site how you see it....

Todd Mintz

How To Be A Blogging Idol Instead Of An Idle Blogger

One doesn't need to be a SEO ace to be able to create a blog that can generate a large number of visitors. Whether you wish to blog for business lead generation, ad revenue, or personal reasons, if you follow the techniques in this article, you can create and sustain a well-trafficked blog....

Jim Hedger

New Google China Head, Hunted Away from Microsoft

Back in the good old days, headhunters never got sued. If a lawyer went nuts on you, there was always a good shrink available. Being a headhunter meant never having to say you were sorry. Corporate law has evolved substantially since then....

Tinu Abayomi-Paul

Lucrative Keyword Series: Research Step Two

In last week's article I explored the first of four steps in using keyword research tools to come up with your list of lucrative keywords. This week, I'll be exploring the second of four steps in using those tools to come up with your list....

Gord Hotchkiss

Getting from Point A to B with Search

No longer is online search just a way to find what we didn’t know existed. Now it’s the fastest way to get to even our most familiar online destinations, making a comprehensive search strategy even more important for every online business....

Stoney deGeyter

Determining the Value of Your SEO Service

We often have potential clients come to us price shopping. They are not comparing our services with our competitors, but they are comparing our pricing with our competitors. In that battle we lose almost every time, and the reason for that is because there is always an "SEO" company that will work for less. With SEO, however, you usually get what you pay for....

Bill Hartzer

Does the Length of a Domain Registration Affect Your Rank?

If you're committed to your online business, your website, and your domain name, then renewing your domain name for a long period of time will not only stop expired domain buyers from registering your domain name when it expires, it will show Google that you're committed to it....

Jennifer Laycock

Search Engine Caching Once Again Under Fire

Canadian Bill C-60, which aims to amend the Canadian Copyright Act is generating quite a bit of buzz in the search industry this week....

Jill Whalen

Getting Started With SEO

It's true that SEO is not rocket science, and I firmly contend that it's very much a common-sense type of work. That doesn't mean that anyone can or should read a few SEO articles and then decide they can start charging people for their services....

Jim Hedger

Stats, Facts and Organic SEO

SEOs and SEMs take great interest in a number of lists and statistics beyond the Top10 search rankings....

Jennifer Laycock

Become.com Launches Comparison Shopping

A late-comer to an already cluttered field of comparison shopping search engines, Become.com’s founders are hoping that past experience will help them pave the way toward future innovations....

Tinu Abayomi-Paul

Lucrative Keyword Series: Research Step One

This week, I'll be exploring the first of four steps in using those tools to come up with your list. But first, here's an overview of the three steps to putting together a lucrative keyword list....

Jennifer Laycock

Saving Your Business from an Algorithm Shift - Part 2: Paid Search Advertising

Even among the companies that are already using paid search, there are often many things that can be done to improve performance....

Jim Hedger

Yahoo! in Europe and Outerspace

Yahoo has merged all its European search products under one common business brandname, Yahoo Europe. Yahoo will also be carrying a live feed 24/7 from the Discovery Space Shuttle mission....

Gord Hotchkiss

Blink, Thin Slicing and the Art of Search Marketing

As long as we’re on our favorite search engine, we can’t commit to anything that can’t be corrected with a couple of clicks on the back button....

Scottie Claiborne

Can You Lose Weight on Spam?

The key to great search rankings is just as simple. Create a great, usable website with useful content, and obtain more relevant incoming links....

Bill Hartzer

Why You Shouldn't Worry About the PR Update

The bottom line is that the PageRank number we see in the Google Toolbar isn’t something that you necessarily would want to put any faith in....

Jennifer Laycock

Saving Your Business from an Algorithm Shift - Part 1: Press Releases

In this series of articles I'll focus on giving you a few ideas that you can try to implement immediately in order to keep your business afloat after losing rankings in a sudden algorithm shift....

SEO Sales and Services - Consulting Cuts Complexity

The God of Search (and I Don't Mean Google)

Allocating Your Web Site’s Budget Properly

Keyword Research, Competition, and Selection

Hitwise Offers Online Intelligence for the Small Business

The Ones That Don’t Come Back

Help Set Your Budget with Pay-Per-Click Calculator

Lucrative Keyword Series: The Tools

Navigating Wordtracker

Search Will Get You the Lead, But the Rest is Up to You

ClickTracks Wins Yet Another ClickZ Award

Education Online Search

Become.com Adds News Search

Arachnophilia, the Joy of Playing with Spiders

SEO/SEM Pricing Models

The Opportunity for Pay per Call

Redefining Search Optimization

The Continual Evolution of Search Engine Marketing

Professional SEO: Hand Off to Bob or Outsource the Job?

Search Engine Algorithm Quandaries

Small Business Marketing Unleashed Conference Sponsor



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