Are you the kind of person that parks in the handicapped space? Hopefully not. However, many websites that I've seen are doing the equivalent of parking in handicapped spaces and very few people are saying anything about it. It's about time we start taking care of the user, ALL users, rather than just the ones who are able see the site how you see it....
One doesn't need to be a SEO ace to be able to create a blog that can generate a large number of visitors. Whether you wish to blog for business lead generation, ad revenue, or personal reasons, if you follow the techniques in this article, you can create and sustain a well-trafficked blog....
Back in the good old days, headhunters never got sued. If a lawyer went nuts on you, there was always a good shrink available. Being a headhunter meant never having to say you were sorry. Corporate law has evolved substantially since then....
In last week's article I explored the first of four steps in using keyword research tools to come up with your list of lucrative keywords. This week, I'll be exploring the second of four steps in using those tools to come up with your list....
No longer is online search just a way to find what we didn’t know existed. Now it’s the fastest way to get to even our most familiar online destinations, making a comprehensive search strategy even more important for every online business....
We often have potential clients come to us price shopping. They are not comparing our services with our competitors, but they are comparing our pricing with our competitors. In that battle we lose almost every time, and the reason for that is because there is always an "SEO" company that will work for less. With SEO, however, you usually get what you pay for....
If you're committed to your online business, your website, and your domain name, then renewing your domain name for a long period of time will not only stop expired domain buyers from registering your domain name when it expires, it will show Google that you're committed to it....
Canadian Bill C-60, which aims to amend the Canadian Copyright Act is generating quite a bit of buzz in the search industry this week....
It's true that SEO is not rocket science, and I firmly contend that it's very much a common-sense type of work. That doesn't mean that anyone can or should read a few SEO articles and then decide they can start charging people for their services....
SEOs and SEMs take great interest in a number of lists and statistics beyond the Top10 search rankings....
A late-comer to an already cluttered field of comparison shopping search engines, Become.com's founders are hoping that past experience will help them pave the way toward future innovations....
This week, I'll be exploring the first of four steps in using those tools to come up with your list. But first, here's an overview of the three steps to putting together a lucrative keyword list....
Even among the companies that are already using paid search, there are often many things that can be done to improve performance....
Yahoo has merged all its European search products under one common business brandname, Yahoo Europe. Yahoo will also be carrying a live feed 24/7 from the Discovery Space Shuttle mission....
As long as we’re on our favorite search engine, we can’t commit to anything that can’t be corrected with a couple of clicks on the back button....
The key to great search rankings is just as simple. Create a great, usable website with useful content, and obtain more relevant incoming links....
The bottom line is that the PageRank number we see in the Google Toolbar isn’t something that you necessarily would want to put any faith in....
In this series of articles I'll focus on giving you a few ideas that you can try to implement immediately in order to keep your business afloat after losing rankings in a sudden algorithm shift....
While there has never been more business for good SEOs with strong reputations, the amount of work needed to be done to provide a strong campaign has never been greater....
Looking for God? Google just might be able to point you in the right direction, and not just using their new local search listings....
What is the goal of getting your site optimized? Is it top rankings? Sadly, for many, this is still the case. In the strictest sense, SEO is just about achieving top rankings, but that mindset is also changing....
In most cases, a really disciplined approach to assessing relevance will lead to good keyword selection for SEO, and competition becomes less of an issue....
Hitwise has announced the launch of Keyword Intelligence, an online tool designed to help marketers discover the best keywords and keyword phrases to use in their search marketing campaigns....
Bad clients breed negative testimonials, cancelled contracts and sometimes even ridiculous lawsuits. Save yourself the arguments about how you failed this client....
A mismanaged pay-per-click campaign can quickly leave a business owner with no more sales than they had before and an empty bank account. That's why it is essential to figure out what you can afford to spend before you launch your campaign....
This week, I'll be exploring some of the tools that can help you find lucrative keywords. Unlike past articles, you'll want to have another browser window open while reading this one....
A guided tour through using the Wordtracker trial to find information about keyword phrases that you may wish to target with your search engine marketing campaign....
If someone is reaching out to you, they’re motivated. Their money is sitting on the table. They want to buy. You don’t want to give them any more time than necessary to find someone else to buy from....
ClickZ has tallied reader votes and ClickTracks has won their third straight ClickZ Excellence Award in the Research and Analytics category....
Not only is Education Online Search both a directory of colleges, universities, and other types of educational institutions, it’s a treasure-trove of over 400 articles written about subjects which are of interest to educational searchers....
Become.com announced earlier this week that they had added a news search feature to the site in order to help consumers locate the latest information about new product offerings, recalls and safety warnings....
Today there are four major general search engines and several vertical search tools, each with a unique algorithm and spidering schedule. So just how important is it to know the spidering schedule of the various search engines?...
Search marketing campaigns can have so many facets that it's very hard to provide a one-size-fits-all solution. There may not be any one pricing model that will be right for every client that you work with....
The ascendancy of pay-per-click advertising—now responsible for at least 40 percent of online ad revenues—made it inevitable that someone would try to create a medium for the millions of U.S. businesses that rely on the phone to generate leads and close sales....
We search marketers use the word optimize a lot. We use it to talk about increasing our positions in the organic listings, or maximizing our bidding strategies, or fine tuning our landing pages....
While these are still essentials of SEM, marketing one's site via the search engines is a much more involved process these days....
If your company is considering doing SEO in-house, there are some critical questions that you should address before you proceed....
Making rash decisions when you are hearing one thing then another from forum postings and articles is not the best choice to make. Much of the talk about fluctuations in the search engine rankings is just that--talk....
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