August 2005

Robin Nobles

How Important is ALT Text In Search Engine Optimization?

For years, search engine optimizers have included their important keyword phrases in ALT text for images, feeling confident that many of the search engines considered the contents of ALT text when determining relevancy. The big question is, has this changed?...

Todd Mintz

What Affiliate Marketers Want

Seasoned, experienced affiliate marketers will generate revenue for whichever programs they are promoting. If they are treated well by a merchant, they will exert more effort on that partner’s behalf, increasing their bottom line sales. An affiliate manager’s ability to develop, maintain, and enhance relationships with these top performers can have a tremendous impact on company revenue....

Jim Hedger

Expanding on Usability

Usability is often confused accessibility (making a site fully accessible to people with physical disabilities) however accessibility is a critical element in site usability....

Stoney deGeyter

Do You Have a Bad SEO Company, or Are You Just a Bad Client?

There have been a number of blog and forum posts and articles recently about what to do if you’re with a bad SEO company. All good advice, but sometimes it's not the SEO that's bad, its the client....

Paul Bruemmer

Competitor Intelligence Helps Protect and Elevate Your Brand

SEO competitor intelligence research can give you a competitive edge in achieving your business goals. It can boost your listings ahead of the competition in the SERPs (search engine results pages), and it also works to protect your brand....

Jennifer Laycock

A Few Questions with iKarma CEO Paul Williams

As a follow-up to an article that I wrote earlier this week about online reputation management, I decided to sit down with Outlook and have a conversation with Paul Williams, the CEO of a new reputation management community known as iKarma....

Jennifer Laycock

Google Launches Google Talk

In a move that likely marks the company's first forray into online communication tools, Google launched its new Google Talk tool just after midnight last night....

Jim Hedger

SEO 101 - Basic Optimization Techniques

Believe it or not, basic SEO is all about common sense and simplicity. The purpose of search engine optimization is to make a website as search engine friendly as possible. It’s really not that difficult....

Jennifer Laycock

Online Reputation Management, Are You Doing It?

As the world shifts more and more focus toward online research, the importance of knowing what other people are saying about your company increases exponentially....

Scott Buresh

A New Keyword Advertising Model: An Interview with Mel Strocen of Jayde Online

The Independent Search Engine and Directory Network (ISEDN), founded in June 2005, is an alliance of approximately 48 niche search engines and directories....

Robin Nobles

True Paid Inclusion Programs are a "Thing of the Past" . . . Or Are They?

The paid inclusion programs of the past certainly didn’t come with pay-per-click fees attached, but some of them do now. Yes, the visibility can be impressive, but the programs come with definite disadvantages....

Jennifer Laycock

Google Updates Desktop Search

Google unveiled version two of its desktop search software this morning. Google Desktop 2 featured an updated look and a suite of new tools designed to improve a users' overall search experience....

Jim Hedger

The First SEO Republic Forumed

Like thousands of other SEO practitioners, I have been quietly monitoring a raging debate that has crossed several SEO/SEM related forums over the past week....

Gord Hotchkiss

Murthy vs the Goliaths: The Power of Search at Work

As search marketers, we often assume that the whole world knows about the power of search. Sometimes we forget that a large part of the world is still waking up to the new reality of online marketing....

Bill Hartzer

RSS Feeds - a Website Owner's Friend in Disguise

Whether you use RSS to publish your own feed or you use someone else's feed on your website, both provide great benefits to website owners-and definitely will continue in the future to be used more and more....

Paul Bruemmer

Pay Per Call – A Report Card

The Pay Per Call advertising model lets advertisers bid for phone call leads rather than clicks, at the rate of $2.00 and up, depending on category selection. It allows SEM firms and agencies to diversify their existing offerings, capturing revenue from new audiences....

Stoney deGeyter

Good Things Come to Those Who Wait: Part 2

In the second part of this series, I’ll look beyond the details of getting your site ready to optimize and will dive in to the actual work that takes place before your site goes live....

Jennifer Laycock

Yahoo! Local Gets an Overhaul

Drawing traffic from a local search site like Yahoo! Local isn't just going to be about buying the right directory listing or bidding on the right PPC term. It's going to be about making your customers happy enough that they want to tell other people about you....

More SEO Ramblings from Jill

Size Less Important Than User Utility

Avoiding Search Engine Penalties or Getting Out From Under Them

Froogle Mobile Might Shake Up Your Business

Become.com Offers CPC Discount to Merchants

Keyword Strategies – The Long Tail

Switching to a New Domain Without Losing Your Google Rankings

Confessions of an Eye Tracking Junkie

Last Week was More Interesting than it Seemed

Ask Jeeves Launches New Paid Search Advertising Program to the Public

Are Corporate Web Sites Optimized for SEO?

Is there a Free Lunch in Search?

Mastering Google AdWords Marketing: Contextual Advertising - Part 2

Search Engine Strategies San Jose Coverage

Good Things Come to Those Who Wait: Part 1

Mastering Google AdWords Marketing: Contextual Advertising - Part 1

Small Business Marketing Unleashed Conference Sponsor



Get Updates

weekly newsletter




Search Engine Marketing
Marketing for Both Organic & Paid Search

Be your own boss!!!
Make 5k a week with a proven system!

SEO Courses Online
Tutor-supervised or self-study options

DirJournal Web Directory
SE Friendly, Mult. Listing Options



Video Cast

Sage Lewis Video

Video blogger Sage Lewis keeps you up to date with what's hot in the world of search engine marketing.



www.flickr.com