For years, search engine optimizers have included their important keyword phrases in ALT text for images, feeling confident that many of the search engines considered the contents of ALT text when determining relevancy. The big question is, has this changed?...
Seasoned, experienced affiliate marketers will generate revenue for whichever programs they are promoting. If they are treated well by a merchant, they will exert more effort on that partner’s behalf, increasing their bottom line sales. An affiliate manager’s ability to develop, maintain, and enhance relationships with these top performers can have a tremendous impact on company revenue....
Usability is often confused accessibility (making a site fully accessible to people with physical disabilities) however accessibility is a critical element in site usability....
There have been a number of blog and forum posts and articles recently about what to do if you’re with a bad SEO company. All good advice, but sometimes it's not the SEO that's bad, its the client....
SEO competitor intelligence research can give you a competitive edge in achieving your business goals. It can boost your listings ahead of the competition in the SERPs (search engine results pages), and it also works to protect your brand....
As a follow-up to an article that I wrote earlier this week about online reputation management, I decided to sit down with Outlook and have a conversation with Paul Williams, the CEO of a new reputation management community known as iKarma....
In a move that likely marks the company's first forray into online communication tools, Google launched its new Google Talk tool just after midnight last night....
Believe it or not, basic SEO is all about common sense and simplicity. The purpose of search engine optimization is to make a website as search engine friendly as possible. It's really not that difficult....
As the world shifts more and more focus toward online research, the importance of knowing what other people are saying about your company increases exponentially....
The Independent Search Engine and Directory Network (ISEDN), founded in June 2005, is an alliance of approximately 48 niche search engines and directories....
The paid inclusion programs of the past certainly didn’t come with pay-per-click fees attached, but some of them do now. Yes, the visibility can be impressive, but the programs come with definite disadvantages....
Google unveiled version two of its desktop search software this morning. Google Desktop 2 featured an updated look and a suite of new tools designed to improve a users' overall search experience....
Like thousands of other SEO practitioners, I have been quietly monitoring a raging debate that has crossed several SEO/SEM related forums over the past week....
As search marketers, we often assume that the whole world knows about the power of search. Sometimes we forget that a large part of the world is still waking up to the new reality of online marketing....
Whether you use RSS to publish your own feed or you use someone else's feed on your website, both provide great benefits to website owners-and definitely will continue in the future to be used more and more....
The Pay Per Call advertising model lets advertisers bid for phone call leads rather than clicks, at the rate of $2.00 and up, depending on category selection. It allows SEM firms and agencies to diversify their existing offerings, capturing revenue from new audiences....
In the second part of this series, I’ll look beyond the details of getting your site ready to optimize and will dive in to the actual work that takes place before your site goes live....
Drawing traffic from a local search site like Yahoo! Local isn't just going to be about buying the right directory listing or bidding on the right PPC term. It's going to be about making your customers happy enough that they want to tell other people about you....
How often do we hear about "proprietary technology" when it comes to SEO? And how many use scare tactics in order to keep those monthly checks rolling in? Those are not smart, long-term client relationship techniques!...
The frustration with the major search engines felt by serious search marketers is real. Our clients don’t care about size and neither does their money. They care about being relevant....
There are times when a web site has indeed come under some kind of penalty or has been completely removed from a search index for one reason or another. Thankfully, there are ways to avoid such penalties as well as ways to redeem yourself if you have experienced this misfortune....
Those innovative engineers over at Google are at it again. This time they are bringing the power of Froogle to the palm of your hand. Froogle Mobile launched yesterday and is now available on phones that support WML (WAP 1.2). How does this launch impact you?...
During the month of August, the Become.com team is providing merchants with a 50% discount on sales leads that come through the engine....
In most cases, the top 10 terms provide a lot of traffic, but not nearly as much as the total terms after the top 10 or 20 most popular. Add up the terms that refer 1-3 visits during the month, and chances are, they will add up to more total visitors than the top terms....
Unfortunately, when launching a new version of your site Google doesn't always seem to recognize that you've simply changed the URL of an existing site, and ends up subjecting the new domain to the aging delay as if it were a brand new out-of-the-box site....
We don’t spend a lot of time on a search results page. Participants spent an average of about 6.5 seconds on the results page. In that time, they scanned just under 4 listings before they clicked on one....
The past five days provided search marketers a front-row view of international economic development, the growth of a media empire, the internal disruptive influence of corporate culture shifts, and a colligate game of "mine is bigger than yours."...
Ask Jeeves Sponsored Listings will allow both large and small advertisers to purchase and manage their ads through a self-serve style system like those used by Google AdWords and Yahoo! Search Marketing....
Nearly every business has a Web site these days. But are most of the corporate Web sites being found in the first three pages of major search engines? Not yet, according to recent research....
In an article entitled Search:2006, written almost 2 years ago I made some predictions about what the search game would look like in 3 years....
For existing, combined ad campaigns, it's worth taking the time to replicate a campaign and set one for the content network and the other for the search network....
This year's show is one of the largest Search Engine Strategies events ever and for those attending, or looking to keep up with the show from home, there are several great resources worth bookmarking....
In a previous article I wrote about the making of a perfect SEO firm, highlighting all the different jobs that an SEO firm must perform for the optimization process. That article outlined only the overall human resources needed but didn't go into the specific job functions that are required in the SEO process. Here is where I let that particular cat out of the bag....
by Richard Ball - The target audience for search ads and content ads (contextual ads) can be quite different....
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