For years, search engine optimizers have included their important keyword phrases in ALT text for images, feeling confident that many of the search engines considered the contents of ALT text when determining relevancy. The big question is, has this changed?...
Seasoned, experienced affiliate marketers will generate revenue for whichever programs they are promoting. If they are treated well by a merchant, they will exert more effort on that partner’s behalf, increasing their bottom line sales. An affiliate manager’s ability to develop, maintain, and enhance relationships with these top performers can have a tremendous impact on company revenue....
Usability is often confused accessibility (making a site fully accessible to people with physical disabilities) however accessibility is a critical element in site usability....
There have been a number of blog and forum posts and articles recently about what to do if you’re with a bad SEO company. All good advice, but sometimes it's not the SEO that's bad, its the client....
SEO competitor intelligence research can give you a competitive edge in achieving your business goals. It can boost your listings ahead of the competition in the SERPs (search engine results pages), and it also works to protect your brand....
As a follow-up to an article that I wrote earlier this week about online reputation management, I decided to sit down with Outlook and have a conversation with Paul Williams, the CEO of a new reputation management community known as iKarma....
In a move that likely marks the company's first forray into online communication tools, Google launched its new Google Talk tool just after midnight last night....
Believe it or not, basic SEO is all about common sense and simplicity. The purpose of search engine optimization is to make a website as search engine friendly as possible. It’s really not that difficult....
As the world shifts more and more focus toward online research, the importance of knowing what other people are saying about your company increases exponentially....
The Independent Search Engine and Directory Network (ISEDN), founded in June 2005, is an alliance of approximately 48 niche search engines and directories....
The paid inclusion programs of the past certainly didn’t come with pay-per-click fees attached, but some of them do now. Yes, the visibility can be impressive, but the programs come with definite disadvantages....
Google unveiled version two of its desktop search software this morning. Google Desktop 2 featured an updated look and a suite of new tools designed to improve a users' overall search experience....
Like thousands of other SEO practitioners, I have been quietly monitoring a raging debate that has crossed several SEO/SEM related forums over the past week....
As search marketers, we often assume that the whole world knows about the power of search. Sometimes we forget that a large part of the world is still waking up to the new reality of online marketing....
Whether you use RSS to publish your own feed or you use someone else's feed on your website, both provide great benefits to website owners-and definitely will continue in the future to be used more and more....
The Pay Per Call advertising model lets advertisers bid for phone call leads rather than clicks, at the rate of $2.00 and up, depending on category selection. It allows SEM firms and agencies to diversify their existing offerings, capturing revenue from new audiences....
In the second part of this series, I’ll look beyond the details of getting your site ready to optimize and will dive in to the actual work that takes place before your site goes live....
Drawing traffic from a local search site like Yahoo! Local isn't just going to be about buying the right directory listing or bidding on the right PPC term. It's going to be about making your customers happy enough that they want to tell other people about you....
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