In a field as fast-paced as search engine marketing, there aren't very many options for learning other than reading articles and visiting discussion forums. eComXpo is one of the first virtual conferences that brings the show to your personal computer....
You want to choose your hosting plan carefully to ensure that it will be able to handle whatever server load your site might generate, especially during peak times or big marketing pushes....
Many years ago, when search engine spiders saw a URL that seemed like it went to a dynamically generated site (because it had a bunch of parameters in it like question marks, equal signs, etc.), they wouldn't attempt to crawl it....
Organic search engine placement continues to be perceived as a nebulous service that can take time to show results. On the other hand, paid-ad placements tend to show up minutes after they are established and bidding one’s way to top spot is relatively easy....
Just as early humans didn't actually cause the sun to come up every day, minor changes to your site generally don't trigger massive changes in search engine results....
The rest of your marketing has one purpose: generate engaged interest. If successful, where does your prospect turn? Odds are very good that it will be a search engine....
A new study released this year by a team of researches at Cornell University aims to examine the actions of searchers when it comes to both viewing search results and deciding which result to select. The studies findings were not unexpected, though they do back up anecdotal experience for most marketers....
Snap.com's shopping channel leverages the refine-as-you-type (RAFT) functionality that Snap.com has pioneered in their web and news search channels....
DontBuyJunk takes the narrowing of search results much further than general attributes, allowing me the option of telling it exactly what I need in a product....
When did hypertext links become the enemy? Google's PageRank began a burgeoning search engine optimization link building industry that now seems to be out of control. What's the deal with text link ads? Isn't a link just a link? Not really, at least according to recent blog and forum posts....
While the new adCenter has some outstanding features that advertisers are sure to find handy, other options being touted as "powerful campaign management tools" are likely going to be less than useful for small business owners....
Companies often fear that they are paying ongoing fees for one-time work, and, unfortunately, these fears are often justified....
One of the biggest mistakes people make when thinking about SEO is that they believe there are certain hard and fast rules and if you don't follow them you will either get penalized or never see high rankings....
Looking at the webstats, you see that users are finding your site and even hanging around a little while, but they don't engage or interact. Most likely, you have a usability issue....
If you've been putting off search marketing as a line item on your budget because your competitors aren't doing it, you need to get past that line of thinking and start coming up with a plan of action....
A well constructed website handled in the right way can be the most powerful generator of sales with the highest return on investment. Que sera sera is a slogan for inaction. Yet action can be so richly rewarded....
There are a number of reasons backing speculation that Google is building its own global digital communications network. Google has formally entered the telecom business with the release of a VOIP client known as Google Talk....
There is at least one trigger for every product or service on the market today. Finding it is the hard part. Once you determine what will set your customers in motion, you've won half the battle....
When researching various hosting companies, look for quality over cost. You don't necessarily have to pay an outrageous monthly fee, but you do need to find a host that provides you all the features you need with minimal inconveniences and ongoing problems....
My real vote of confidence is not just within the Wordtracker system itself, but it’s also in the expertise of the guys behind the scenes who work very hard to keep the data of high value....
While the concept of Googlebombing has been around for quite some time, many of those that are new to the industry, or that are trying to get a grasp on it before hiring a professional search marketer are still trying to wrap their head around the idea....
If you were Google, you had access to $4 billion in cash, and you were taking on Microsoft on their home turf, what would you do?...
his summer, Google and Microsoft have been waging multiple battles across several fields from the courting of business in China to the courtrooms of King County. This week, a new battleground may be opening, this time in the Manhattan offices of Time Warner, the owner of AOL....
No matter what industry you’re in, at some time or another there’s going to be news that will impact your business or industry. If your website is ranked well for terms related to that news item, you’ll get valuable traffic to your website, which frequently will mean more sales....
Search traffic is golden because it doesn’t interrupt consumer behavior. Users are actively seeking information and want to be driven to its source....
If you've visited any of the popular technology news sites, or discussion forums in the last day or two, you've likely heard the rumblings about a possible AOL/MSN or Google/AOL or even Yahoo!/AOL pairing that may be in the works....
Other sites often link to home pages as a recommended resource. This tells the search engines that this site (and more specifically the home page of this site) is extremely worthwhile....
Over the years, the Internet has become far more than Cert and his partner Kahn could have imagined. Just over a decade after it was opened for commercial use, the Internet is now the primary means of global communications and data transfer....
Marketing your website online can literally add thousands, hundreds of thousands and even millions of dollars into your business bank account....
Google's new Blog Search isn't limited to blogs published through Google-owned Blogger. Instead, it works to index all blog content that is published via RSS or Atom feeds....
Your web design mission is to meet needs, answer questions, and point the way to productive activity such as purchases or registration....
One of the most compelling reasons to cultivate a career in the search industry is that it provides a front row view of the immense economic and intellectual forces that are rapidly changing the ways the world works....
While the reality is that most pay-per-click advertisers are already running long-term campaigns, many of them haven't really thought through what the purpose of their campaign is....
We expect our websites to respond consistently to every visitor, but the truth is that sometimes things are out of our control or we can't fix an issue as quickly as we'd like....
Why is it that one can have a higher traffic rank (according to alexa.com) than a competitor, yet the competitor has a higher ranking on Google?...
Pay-per-click marketing isn't just about setting up a campaign and letting it go, it's about understanding the many ways that you can use PPC to your advantage and then launching the type of campaign that makes the most sense for your business....
The problem with search is the ease of switching. Going from Google to Yahoo! or MSN is a quick click. There are no barriers to exit....
The search engine community is starting to respond to the devastation Hurricane Katrina left along the northern Gulf coast. Several blogs, forums and search tools have been redesigned, rewritten or refocused to aid in relief efforts....
I came across a very clever tactic by an article author the other day that had a unique way of hooking the reader and possibly profitting from them....
Descriptive site maps work well in attracting and satisfying spiders because they include naturally occurring keywords. They also place keywords in the vicinity of a link that points to the associated page....
I had a chance to chat with John Marshall earlier this week to take a guided tour of BidHero and to ask some questions about how the program will benefit the often over-looked small business market....
If you have questions about whether or not the Over-Optimization Penalty (OOP) exists or not, then you obviously haven't pushed the limits enough with your own website optimization or organic SEO efforts to have experienced the joys of running into the OOP (Over-Optimization Penalty)....
Personally, I would not price SEO services based on performance unless I was given 100% control over the client's website, something very few clients are willing to hand over, and rightfully so....
Could you recommend some online courses that would be a good starting ground for understanding search engines' likes and dislikes along with some marketing information?...
As far as my brother’s kids are concerned, there is no other search tool worth using except for Google. They say their friends feel the same way....
I am actually excited about any algorithm change, because it means that the search engines should actually get better....
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