In a field as fast-paced as search engine marketing, there aren't very many options for learning other than reading articles and visiting discussion forums. eComXpo is one of the first virtual conferences that brings the show to your personal computer....
You want to choose your hosting plan carefully to ensure that it will be able to handle whatever server load your site might generate, especially during peak times or big marketing pushes....
Many years ago, when search engine spiders saw a URL that seemed like it went to a dynamically generated site (because it had a bunch of parameters in it like question marks, equal signs, etc.), they wouldn't attempt to crawl it....
Organic search engine placement continues to be perceived as a nebulous service that can take time to show results. On the other hand, paid-ad placements tend to show up minutes after they are established and bidding one’s way to top spot is relatively easy....
Just as early humans didn't actually cause the sun to come up every day, minor changes to your site generally don't trigger massive changes in search engine results....
The rest of your marketing has one purpose: generate engaged interest. If successful, where does your prospect turn? Odds are very good that it will be a search engine....
A new study released this year by a team of researches at Cornell University aims to examine the actions of searchers when it comes to both viewing search results and deciding which result to select. The studies findings were not unexpected, though they do back up anecdotal experience for most marketers....
Snap.com's shopping channel leverages the refine-as-you-type (RAFT) functionality that Snap.com has pioneered in their web and news search channels....
DontBuyJunk takes the narrowing of search results much further than general attributes, allowing me the option of telling it exactly what I need in a product....
When did hypertext links become the enemy? Google's PageRank began a burgeoning search engine optimization link building industry that now seems to be out of control. What's the deal with text link ads? Isn't a link just a link? Not really, at least according to recent blog and forum posts....
While the new adCenter has some outstanding features that advertisers are sure to find handy, other options being touted as "powerful campaign management tools" are likely going to be less than useful for small business owners....
Companies often fear that they are paying ongoing fees for one-time work, and, unfortunately, these fears are often justified....
One of the biggest mistakes people make when thinking about SEO is that they believe there are certain hard and fast rules and if you don't follow them you will either get penalized or never see high rankings....
Looking at the webstats, you see that users are finding your site and even hanging around a little while, but they don't engage or interact. Most likely, you have a usability issue....
If you've been putting off search marketing as a line item on your budget because your competitors aren't doing it, you need to get past that line of thinking and start coming up with a plan of action....
A well constructed website handled in the right way can be the most powerful generator of sales with the highest return on investment. Que sera sera is a slogan for inaction. Yet action can be so richly rewarded....
There are a number of reasons backing speculation that Google is building its own global digital communications network. Google has formally entered the telecom business with the release of a VOIP client known as Google Talk....
There is at least one trigger for every product or service on the market today. Finding it is the hard part. Once you determine what will set your customers in motion, you've won half the battle....
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