Many want to be able to run advertising campaigns, but feel that they can't justify the cost because their conversion rates don't result in a profit. This often happens because so many advertisers are still living with the false idea that they simply have to bid their site to the number one listing....
Given the nature of pay-per-click search marketing (i.e.: ideally you would put a dollar in, and get two dollars out) and how easily your ad spend can escalate out of control, clear strategies and tactics will become the impetus of your search marketing campaign....
Most people agree that the Meta tag is useless. I'll take it a step further and argue that it's hazardous. There is more risk than reward in using the meta keywords tag because your competitors can view the meta keywords tag and can steal your keywords....
Yahoo!'s new trip planning tool does a great job of mixing personalized search with community and has a lot of potential. But it also has some serious usability issues that they need to address before they see massive adoption rates....
While it is difficult to say exactly what one should do in any given circumstance, it is fairly simple to say what one shouldn’t do. In the spirit of the Friday before Halloween, here is a list of the Top10 worst things we’ve seen designers doing this year....
The keyword phrase—the term that a searcher types into the search engine when they're searching — can make or break online business. Target the wrong keyword phrases and an online business is destined to fail....
There’s often a seriousness to hype that shouldn’t be dismissed just because the messenger sounds like a huckster. When mass-marketing ideas are exchanged by a lot of mass-marketers, (even far-fetched philosophical ones), the stuff we do in marketing is subtly changed....
No SEO company in the world will be able to help you unless you are ready to forget about what you think you want, and learn more about what you really need....
Savvy companies that are putting time and effort toward online reputation management shouldn't simply smile at fan sites and then move on to deal with the "problem" sites or posters, they should be figuring out how to work these sites into their marketing campaigns....
Any business can set up a blog. Making your blog a "blog with a purpose" takes it a step beyond normal blogs. It gives it purpose and meaning. It gives it power....
With media search and video search in particular becoming a hot new property in the search wars, news has been launched this week about a couple new products that show the major search engines are taking video search seriously....
According to recent research, websites that are listed at the top of the organic search results and the paid listings will triple their click-thru ratio. Three times more people will visit your website if it is listed in both places....
Some visitors to web pages would like to have hard copies of web pages they visit for a variety of reasons. Unfortunately most web pages 'break' when you try to print them....
Sometimes one of the hardest things to do for any website is build links to deep content. This is because while it may take hundreds or thousands of links to help a home page rank highly, it may only take a few to help a deep page rank....
A small loophole on Google has turned into a devastating black hole, sucking in and wiping out countless quality websites in the process. And it just may be their competitors sending them into the abyss....
At what point does it become ok for a search engine to taint the results with their own prevailing morals? Undoubtedly, some search engines are already playing this game....
With the exception of cloned web sites, every web site has its own unique characteristics. Your site should be built to fulfill your informational and sales needs, while being effective in getting your target audience to take the desired actions....
Managing an effective PPC campaign isn’t easy. There are several important issues involved and failing to address all of these issues properly will result in poor sales performance, spending more than necessary, and overall decreased return on your investment....
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