Almost two full weeks into the project and just after the Thanksgiving holiday, I finally gave myself a chance to relax a little bit with a slow day that focused mostly on search engine marketing. I also had a chance to contemplate where I wanted to start reinvesting the dollars that were finally starting to add up for The Lactivist project....
The distribution power of four of the five largest search engines and the business model proposed by Brightcove can be seen as an experiment in marketing and content-distribution. The TV networks have recognized they need to work with the Internet and to do so they need to work with the Web’s core information providers, the major search engines....
Article marketing is at its strongest when you combine knowledge of the keywords people use to find your site, the pages that are most important to your site's conversions, and content that serves your prospects and your industry....
Day twelve saw the start of a sudden rush of traffic from a few solid links, gave me a true appreciation for just how generous Search Engine Guide readers can be and showed just how powerful Google rankings are. If I was learning anything from this experience it was the importance of creating a business that sparks people's interest....
On behalf of the webmasters and SEO's of the world, I do have to thank Matt. For a man who literally holds the power of online life and death for many webmasters, Matt's just a really nice guy....
The best SEOs are those that utilize what I will call common-sense algorithm chasing. They have a thorough knowledge of SEO that will make sense to the visitor as well as knowing and understanding where search engine algorithms are and where they are headed as well....
Day eleven was a happy day. Google rankings kicked in, making it clear that Jagger was still a fan of CafePress sites and that you can work around the sandbox if you make use of someone else's domain. I also finally figured out what was going on with the DNS issues that were holding up the launch of www.thelactivist.com and ran into the first real reason to be unhappy with the CafePress system....
Is the flow of your current copy destroyed by keywords? Are you scaring off both the engines and your visitors? One quick check can help you decide....
So, what exactly happened during the Jagger Update and what might it mean to your website? Quite a bit as it turns out....
Day ten was finally the day that I got to put some of my own experience to work on the site. After more than a week of trudging through things like graphics, style sheets and actually running a business, I finally had access to a keyword research tool....
After the craziness that was day eight, day nine seemed a bit tamer. I still got plenty done, from integrating Chitika Mini Malls into the Blogger site to writing new content for the soon to be live Lactivist web site. I also answered plenty of email from helpful folks who picked up on my no Wordtracker mention in day eight and spent some time adding my domain name to the majority of the products in The Lactivist store....
Google has established a fund to provide development monies to emerging companies before the VC crowd comes along with larger sums and results orientated directives....
Since consumers use the Internet as their primary access point for local information, advertisers can now combine web and phone for incoming leads. Pay-per-call is ideal for the local entrepreneur who relies on the phone for customer conversions....
Search marketing has expanded from the humble but mysterious artful science days to be a more professional, precise and predictable service. With so much change on the horizon, it is often a good idea to scope the scenery to see how it is being affected....
Day eight was all about progress. Viral marketing finally started to spread into the non-business world, two PR opportunities started to move forward, I got a complete site design put together for the new domain, selected a host, added several new products and had my first day of multiple sales. Overall, it turned out to be the best day of the project thus far....
Day seven wasn't one of my more productive days, but I did get to do a little bit of looking into my hosting options, found that traffic was starting to get a little stronger and received a very interesting email....
I think it's also true that all marketers are thieves. A few weeks back Chevy started an "Employee Discount" marketing campaign where us average Joes can get a car for the same price as Chevy employees. Guess what, it worked!...
Google will be receiving a wealth of consumer and marketing information from sites using the software, information that will be incorporated into Google's understanding of how users travel through sites found in its index. That kind of information is worth its weight in Google shares....
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