With just a few days left to go in the Lactivist project and my media plan shaping up nicely, I spent day twenty-seven catching up on blog posts that I'd missed, making a few of my own and exchanging some emails with a friend that had a suggestion for long-term revenue generation with The Lactivist....
A referrer is a website that directly sends you traffic. These referring sites will help you increase your position in search engines because by linking to you, they are essentially "voting" for your site....
PPC offers almost total control over the visitor experience. If you use landing pages appropriately, you can quickly and easily boost your conversion rates, and improve your marketing ROI....
On day twenty-six with just a few days left to go I was focused on wrapping up plans for some of the marketing methods I'd been working on throughout the project. I needed to finalize plans for our media push, start working out how to recruit some affiliates for The Lactivist store and dive back into the world of online parenting discussion forums....
I think the recent moves by Google to chase after black-hat SEOs and improve user experiences in their PPC offerings is a signal that a significant shake-up is coming in the SEO industry....
While everything an SEO does is considered a function of "online marketing", if you hire an SEO or purchase an SEO only service, don't expect to receive search engine marketing or online marketing service with that....
By day twenty-five I was well on my way to sliding out of start-up mode and into maintenance and growth mode for the Lactivist project. I spent some more time digging around in ClickTracks and made a realization about why I seemed to be losing traffic at the CafePress Store. I also spent some more time finding out what bloggers were saying about the project and looked into MSN's new adCenter program....
Are you using search engine optimization tactics that lead to SEO overkill? You may not think so, but according to several SEO experts at the Search Engine Strategies conference held recently in Chicago, Illinois, you might be using what is called "SEO Overkill"....
As high-speed Internet adoption continues to increase on American soil and as Google, Yahoo, MSN and others continue the race for international dominance, the value of search engines is destined to become greater for companies competing in the online marketplace....
On day twenty-four my public relations campaign was still going full steam ahead, even though we technically hadn't made any pitches or released the story on the wire. It was also the day that it dawned on me that this project had the potential to be greater than just a site to promote breastfeeding or even a project to help people learn about marketing....
Day twenty-three was full of a little bit of action on a lot of different levels. From digging through my stats to doing another round of keyword research to finally getting my Yahoo! ads online I stayed busy on the search marketing front....
There are a growing number of advertising channels available via the Internet and the major search engines are interested in acting as facilitators for as many of them as possible....
This is a dynamic altering of how we communicate. The degrees of separation that divide our global community become short circuited online. We now exist with one foot in the real world and one foot in the virtual...
While day twenty-two didn't involve a lot of actual work on The Lactivist site, it did keep me hopping with discussions via forums, email and blogs. I'd been trying to stay on top of things for online reputation management purposes, but on day twenty-two, I realized that things might be going a bit further than that....
When you qualify your AdWords leads, you can reduce the click-through rate (CTR) of browsers and help direct only those most interested in your offer to your site. How is it done? By inserting text that will purposely eliminate arbitrary visitors....
Link building has become a cornerstone of SEO/SEM services so many are interested in knowing what makes a good link, what they should strive for, etc. that will provide the biggest impact on their site optimization....
The bulk of day twenty-one was spent looking at code and admin pages and trying to get my CafePress content to look just right on the Lactivist web site. Along with that, I spent some time reviewing media lists for our upcoming public relations blitz, did a little more work with ClickTracks and uploaded half a dozen new shirts....
Successful marketing is a process of long-term planning and execution of those plans in an ordered campaign. When designing a sales-orientated website, planning for annual special events is a good way to capture interest and increase sales....
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