My sister had a nice (Flash-based) site created for her. The web developer told her he is going to create a mirror site with HTML to deal with the issue of an all-Flash site....
The headline needed to evoke feelings of trust for the skeptical and a sense of stability for the hesitant. It also needed to provide an obvious benefit - one that would catch the reader's attention....
The Google Toolbar is testing some new toys. In a beta launch available only to IE users, Google is offering several new features aimed at making the Google toolbar a more personal and more powerful browsing companion. From the addition of quick launch buttons to Google based bookmarking to closer integration with Gmail and Blogger, the toolbar upgrades look promising....
There is a cost to SEO. It's not the budget required, which is minimal relative to other marketing initiatives. It's the time and patience required on the part of one person to get the buy in that's needed to make SEO happen....
Sitemaps and XML files, mainly made for the Google Sitemaps program are pretty much useless for ranking purposes. Don't expect to give Google a URL to crawl and expect it to rank anywhere for anything if you don't have everything else in place (like on-topic links to the URL)....
Along with its competitors, Google has been undergoing a remarkable series of changes over the past six months as it adds new features, acquires new technologies and expands its operations. It is no longer a pure search engine company though its search engine is the most popular around the world....
If your company has selected or will select an SEO vendor to optimize your corporate website for natural search. How can you best work with an SEO to achieve the best outcome for your website?...
Many web site owners find link requests to be perplexing. The web is simply full of articles telling site owners how NOT to link build, but with all those lists of "don'ts" floating around, it's still tough to figure out what the "do's" are....
Search is the engine that underlies all this functionality. It is the bridge that connects intent and content. This core functionality that will drive almost all online connections in the future....
Whether it's search marketing or any other business that you want to get into, no person, book, website, or seminar can make you successful; not in 15 minutes, 15 days, or even 15 years....
I've written several articles now talking about the need for companies to practice online reputation manage as part of their search marketing campaigns. What I've not yet covered is the fact that your offline actions can also go a long way toward impacting your online reputation....
Google dominates today’s versions of search and both Yahoo and MSN are prepared to admit it. In short, the recent past and the persistent present belong to Google. For its formal rivals, the only place to look is the future....
Before going out and buying the first domain name that comes to mind, take a step back so you can think it through first. While you can easily change your domain name before your site goes live, once you've begun the work of establishing your web presence changing a domain name is not quite a simple....
If you've not been living under a rock the past week or so, you've likely heard one or two (or a thousand) people comment on the battle that is raging between Google and the Department of Justice....
Although the term "link bait" is fairly new, the entire concept of link bait has been around as long as the internet itself. People have been creating controversial, funny, and informative web sites and web site content that others naturally link to....
Think about the last time that a friend told you about a great movie that they saw over the weekend, or how much they loved a new restaurant that just opened up. Online viral marketing works the same way, though the results are much easier to track....
Since the introduction of the Jagger Update at Google, we have been doing a number of things slightly differently and have updated expectations of our clients and ourselves....
Men appreciate the internet's ability to help them get the job at hand done. Women are social creatures. They multi task better. They are more comfortable browsing. Women will be more patient with non-obvious navigation options....
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