I have added a title and the meta tags to the index page, and there seem to be a lot of keywords on the main page. Can I break them up and optimize each individual page with keywords, titles, and meta tags? Or do the search engines only look at the main page of our site?...
Google Page Creator is available for free to anyone with a Gmail account, though new registrations are closed right now due to "heavy demand." The system works off of a "What You See is What You Get" (WYSIWYG) editor that will allow even those unfamiliar with HTML to create their own web sites....
While you don’t have to provide a perfect user experience for every individual who stumbles across your site (an impossible task anyway,) you always want to be sure to incorporate the elements that your audience wants and needs....
There is a perpetual knowledge gap among corporate executives when it comes to IT, their corporate websites and search marketing. Without a doubt, they understand the “big picture” perfectly well. It is the little things, the numerous fine details of how the machine actually works that they often face problems with....
By using some imagination and salesmanship, you can turn your FAQ page into a highly productive tool that not only gives visitors the information they need, but also encourages more sales!...
For about 5 years, PRWeb has focused on becoming the leading direct to consumer press release distribution model on the web. The PRWeb services sends out approximately 1000 press releases per day. As part of their ongoing effort to bring more functionality to the service, a new Web 2.0 content manager has been hired and several new services have been implemented....
Even those familiar with search engine optimization have common misconceptions about the value of SEO in business to business marketing. While e-commerce companies can and do benefit tremendously from SEO as a marketing tool, there are many factors in search engine optimization that actually favor B2B companies in terms of overall benefit from the channel....
A new technology has been slated to emerge within the next 2 years that will blur the lines between the web and the real world and make blogging and in-turn SEO even more of a necessity for retailers. The key to this new world will be the popular cell phone and the emergence of barcode search technology....
Andrew Goodman is known as the guy who "wrote the book" on Google AdWords or at least that's one of the ways I like to think of him. He's authored/edited Traffick.com since long before blogs became popular, speaks at numerous industry conferences and also has a successful SEM agency, Page Zero Media. In this interview, Andrew explains how he tossed in the towel on his PhD to become, gasp, an internet marketer!...
The desperation shown by Yahoo! and MSN represents their admission of the importance of search in the new online ecosystem. I recently mentioned to someone that MSN has already conceded the first round of the search game to Google....
With the lines between traditional forms of entertainment and the Internet slowly blurring, the ability to make an early capture of the video search audience is likely to play a key role in the future success of any of the major engines....
Sometimes, despite our best efforts, the message we most want our customers to hear gets lost in a sea of superlatives. The marketer within us takes over and - before we know it - the core focus of the Web page, brochure or flyer becomes blurred....
Your advertisements on other people's sites are none of the search engines' business and will not get your site banned or penalized. They will not hurt your site in any way. How you market your site is completely up to you, and you don't need to worry about the search engines if you decide to purchase text link ads....
While online classified ads are expected to grow about 8% a year, pay-per-call is expected to grow more than 130% annually, reaching $3.7 billion in spending by 2010. That's up from just $57 million last year....
Achieving top search engine placement is the B&M (brick and mortar) equivalent of choosing your store's location. We've all heard it, when setting up your store, location is everything: location, location, location. Unlike B&Ms, however, websites can't just buy or rent their location on the organic search results....
Last week, word of a restructuring phase at Lycos spread around the web based on a post on John Battelle’s blog and an article written by me. As it turns out, the information was correct but our assumptions were wrong. Lycos is not getting out of search, exactly, it is simply changing the way it approaches the search engine marketplace as consumer use of search engines evolves....
Does it help my Google ranking to register my domain name for years in advance? The guy at the hosting company insisted it's true, but a car salesman will also say you need the anti-rust coating for only an extra $1,000....
Having already made a bad reputation for itself by hiring a legion of phone solicitors to cold-call small businesses, Traffic Power had accumulated a fairly large client list. This weekend, the story took another twist when Matt Cutts, Google’s chief search engineer, posted definite confirmation of the penalty on his blog....
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