I have added a title and the meta tags to the index page, and there seem to be a lot of keywords on the main page. Can I break them up and optimize each individual page with keywords, titles, and meta tags? Or do the search engines only look at the main page of our site?...
Google Page Creator is available for free to anyone with a Gmail account, though new registrations are closed right now due to "heavy demand." The system works off of a "What You See is What You Get" (WYSIWYG) editor that will allow even those unfamiliar with HTML to create their own web sites....
While you don’t have to provide a perfect user experience for every individual who stumbles across your site (an impossible task anyway,) you always want to be sure to incorporate the elements that your audience wants and needs....
There is a perpetual knowledge gap among corporate executives when it comes to IT, their corporate websites and search marketing. Without a doubt, they understand the “big picture” perfectly well. It is the little things, the numerous fine details of how the machine actually works that they often face problems with....
By using some imagination and salesmanship, you can turn your FAQ page into a highly productive tool that not only gives visitors the information they need, but also encourages more sales!...
For about 5 years, PRWeb has focused on becoming the leading direct to consumer press release distribution model on the web. The PRWeb services sends out approximately 1000 press releases per day. As part of their ongoing effort to bring more functionality to the service, a new Web 2.0 content manager has been hired and several new services have been implemented....
Even those familiar with search engine optimization have common misconceptions about the value of SEO in business to business marketing. While e-commerce companies can and do benefit tremendously from SEO as a marketing tool, there are many factors in search engine optimization that actually favor B2B companies in terms of overall benefit from the channel....
A new technology has been slated to emerge within the next 2 years that will blur the lines between the web and the real world and make blogging and in-turn SEO even more of a necessity for retailers. The key to this new world will be the popular cell phone and the emergence of barcode search technology....
Andrew Goodman is known as the guy who "wrote the book" on Google AdWords or at least that's one of the ways I like to think of him. He's authored/edited Traffick.com since long before blogs became popular, speaks at numerous industry conferences and also has a successful SEM agency, Page Zero Media. In this interview, Andrew explains how he tossed in the towel on his PhD to become, gasp, an internet marketer!...
The desperation shown by Yahoo! and MSN represents their admission of the importance of search in the new online ecosystem. I recently mentioned to someone that MSN has already conceded the first round of the search game to Google....
With the lines between traditional forms of entertainment and the Internet slowly blurring, the ability to make an early capture of the video search audience is likely to play a key role in the future success of any of the major engines....
Sometimes, despite our best efforts, the message we most want our customers to hear gets lost in a sea of superlatives. The marketer within us takes over and - before we know it - the core focus of the Web page, brochure or flyer becomes blurred....
Your advertisements on other people's sites are none of the search engines' business and will not get your site banned or penalized. They will not hurt your site in any way. How you market your site is completely up to you, and you don't need to worry about the search engines if you decide to purchase text link ads....
While online classified ads are expected to grow about 8% a year, pay-per-call is expected to grow more than 130% annually, reaching $3.7 billion in spending by 2010. That's up from just $57 million last year....
Achieving top search engine placement is the B&M (brick and mortar) equivalent of choosing your store's location. We've all heard it, when setting up your store, location is everything: location, location, location. Unlike B&Ms, however, websites can't just buy or rent their location on the organic search results....
Last week, word of a restructuring phase at Lycos spread around the web based on a post on John Battelle’s blog and an article written by me. As it turns out, the information was correct but our assumptions were wrong. Lycos is not getting out of search, exactly, it is simply changing the way it approaches the search engine marketplace as consumer use of search engines evolves....
Does it help my Google ranking to register my domain name for years in advance? The guy at the hosting company insisted it's true, but a car salesman will also say you need the anti-rust coating for only an extra $1,000....
Having already made a bad reputation for itself by hiring a legion of phone solicitors to cold-call small businesses, Traffic Power had accumulated a fairly large client list. This weekend, the story took another twist when Matt Cutts, Google's chief search engineer, posted definite confirmation of the penalty on his blog....
Brin, Page and Schmidt, the trio that runs Google, are the cover boys of this week's Time Magazine. The article includes some interesting insight. For example, the decision not to run ads on Google's image search results because the estimated $80 million that it would produce in revenue each year isn't "worth it."...
Linking is important for more reasons than building PageRank though. Links from high profile sites can drive significant amounts of traffic AND attract inbound links as well. In that field there's one person that stands out as the prominent "old school SEO" authority on link building and that is Eric Ward....
Google's interface has become the de facto standard for search. Even now, all three of the major properties have very similar search results layouts, with only slight variations to distinguish them. It's in those variations, the nuances of design and layout, where the differences in the user experience can be found....
Today's interview is with Barry Schwartz, who runs a web application development business called RustyBrick, edits and writes the Search Engine Roundtable blog, serves as moderator on numerous forums, provides editorial coverage and speaks at Search Marketing conferences AND is now running a new forum....
In search (especially through PPC ads), we have the luxury of picking the keywords we're found for—the more targeted the keywords the cheaper they are. If you use targeted keywords you should make sure you're also using targeted ad copy--it will cost less and increase your conversion rate....
The use of eye-catching graphics is good to engage the interest of the observer however, a web document is really only as good as its content. In website marketing, all content should be viewed as a call to action. The goal of commercial websites is to convert visitors into participants of one form or another....
Before you take on a new search marketing campaign, or a new viral marketing or link building campaign, consider the implications. Are you ready for the influx in traffic, in visitors, in sales?...
At the very least, any professional SEO company should be doing extensive keyword research, making site architecture recommendations, making copy recommendations, and creating Title tags....
A study released yesterday by Madison Ave. based AdMedia Partners suggests that advertiser interest, coupled with the changes in the way consumers perceive and receive advertising makes many search marketing firms tasty targets for acquisition or likely candidates for mergers....
I never thought it would come to this. As fascinated as I've been with Google Maps and their fantastic satellite views, I've found a new love. Windows Live Local, the beta version of Microsoft's own aerial photo maps is powered by Virtual Earth and smashes Google to tiny bits when it comes to impact and imagery....
For the past few days, the search marketing world has been abuzz with the news BMW’s German language site was banned by Google for using a form of cloaking....
Optimization is a long-term process that requires patience for results to be achieved, and continuous maintenance to stay "on top". PPC simply requires more money to stay on top....
As someone in the business of selling Internet marketing services, I also am concerned with maximizing the value of each article for my own business. In other words, how can I increase the number of potential prospects who read my articles?...
Are you running radio ads, yellow page ads or newspaper ads that don't feature your URL? Do your ads promote a product name or product keyword that you don't rank well for? Are you sparking interest in a product or service and then leaving your competitors to pick up those potential buyers when they conduct a search?...
For many small business owners, PPC management is just another hat that the company owner has to wear, making it near impossible for them to remember to set their daily updates and changes....
How important is that first, split second decision in online interactions? Because of something called a “halo effect”, it can be vital. If we have a positive emotional response in those first few milliseconds, our logical mind will kick in and try to rationalize that response....
What does link aging accomplish? It fights link spam. Many link spammers try to achieve top rankings for their sites by getting hundreds, if not thousands, of links for a site virtually overnight, or by purchasing "ads" on high PR sites for the purpose of getting the link value, where the ad itself is of little or no consideration....
Search engine optimization practitioners as well as public relations firms are realizing (albeit the latter slower than the former) the value of optimizing electronic documents. A pioneer in the field of using search engine optimization in combination with press releases is Greg Jarboe....
As you probably know, your ad position in Google relies heavily on your CTR compared to your competitors, so I was keen to turn things around and keep my high ad positions....
My site, which is full of good content (1500 or so pages), was dropped by Google 3 months ago. We are a small business and as a result we are close to going out of business (we rely on advertising revenue)....
Similar to other IYPs, Yellowpages.com pages are crawlable and visible in localized search queries. They also realize that search engines don't have to just be a competitor. They can be a strategic business alliance....
While I stayed out of the last seo contest, I've decided to go ahead and enter this one in the hopes that I can use carcasherdotcom seocontest as a fundraiser for the milk bank that I highlighted in the 30 day article series....
When keyword themes are applied correctly throughout the site, whether to existing or newly created pages, copywriting should come naturally without feeling forced or your visitor even noticing your targeted phrases....
One way to increase on the conversion question is to increase credibility. To me it makes sense that if it adds credibility for the user, it's eventually gonna be rolled into an algorithm somewhere as well....
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