As long as you're not changing domain names, then switching hosts should be of no consequence. There's really no benefit to having keywords in them, and there are lots of things that can go wrong in the redirection process....
A proper linking campaign will not only increase your web site' s online visibility and traffic, it will allow the search engines to find your site and help your web site get indexed....
Search engine technology is complex; therefore, the challenge is to simplify the parts that make up the whole. In my view, there are three primary parts to a search engine: the spider, the index and the search leg....
Attending a Search Engine Strategies Conference has been likened to having an encyclopedia downloaded into your mind in two or three intense days of concentrated information sessions. For long term SEOs and SEMs, a SES conference is a chance to catch up with colleagues and exchange gossip, information and collegiate humour....
While much has been said recently (by myself and others) about the over-emphasis placed on search engine rankings, it is still important to keep track of how placement impacts things like branding, searcher impressions and even overall search usage. That's why a recent study put together by iProspect caught my eye....
Before assuming that all members of your target audience are alike, take some time to do a little research. Conduct an informal survey, ask questions and talk with customers one on one....
When you think of keyword research services, the name that often comes to mind these days is Dan Thies. In developing his search marketing business, he was able to find a niche in keyword analysis and successfully progress that into search engine marketing and optimization training....
As a frequenter of online forums, I am concerned to see so many newbie entrepreneurs so dangerously invested in their Google rankings. While no one likes to watch their rankings drop like a stone from a top ten position, facing negative profits and the sleepless nights that follow thereafter is entirely unnecessary....
Why would I want to buy from YOU instead of your competitor? That is your USP – your Unique Selling Proposition. The USP differentiates you from your competition. Every business needs a USP. What is yours?...
Often mistaken for search engines, directories are actually collections of human reviewed web sites that have been arranged into topical categories. Popular directories can serve as excellent starting points for navigating the Internet. They can also serve as a valuable resource for small business owners looking for ways to drive more traffic to their web sites....
Top rankings are not the only means to generate traffic. Good SEO can bring traffic from many avenues, not just the search engine. But is that still SEO? No, not in the strictest sense. Can other marketing efforts bring in just as much traffic as top search engine rankings can?...
As search becomes an increasingly important online staple, I believe the question of where all that activity will take place also takes on increased importance. For that reason, I’d like to play devil’s advocate (in this case, the devil being the established search players, Google, Yahoo and MSN) and offer some reasons why we might continue to consolidate our search activity on these familiar partners....
From a public relations perspective linkbait is: content, consistent with company brand, that shows engagement, participation and thought leadership with key, influential publics....
You can get your page listed, but it will be difficult because the search engines will have a hard time understanding what it's about without any text to read. You'd have to be able to tell them what it's about through the power of your links....
The philosophy at the Forth dictates we demystify our industry as much as humanly possible in order to, move SEO towards greater acceptance as a mainstream marketing channel, and to ensure our clients fully understand what we are doing and where we are coming from....
Using search marketing to place your web site in front of people searching for what you're selling is no longer a revolutionary concept. Everyone knows that search marketing is not only incredibly effective, but also an affordable means to drive conversions from hot prospects who are ready to buy....
No one wants to be an average Webmaster, graphics artist, CEO, educator, programmer, or SEO. Would any of us hire an average SEO?...
Unfortunately, there are far too many of these faux SEO providers out there. The knowledge of these SEOs differ, some know enough to talk a good game, others know enough, or are good enough salespeople, to be able to sell a sham service. In either case, these are the SEOs that give the industry a bad name....
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