As long as you're not changing domain names, then switching hosts should be of no consequence. There's really no benefit to having keywords in them, and there are lots of things that can go wrong in the redirection process....
A proper linking campaign will not only increase your web site' s online visibility and traffic, it will allow the search engines to find your site and help your web site get indexed....
Search engine technology is complex; therefore, the challenge is to simplify the parts that make up the whole. In my view, there are three primary parts to a search engine: the spider, the index and the search leg....
Attending a Search Engine Strategies Conference has been likened to having an encyclopedia downloaded into your mind in two or three intense days of concentrated information sessions. For long term SEOs and SEMs, a SES conference is a chance to catch up with colleagues and exchange gossip, information and collegiate humour....
While much has been said recently (by myself and others) about the over-emphasis placed on search engine rankings, it is still important to keep track of how placement impacts things like branding, searcher impressions and even overall search usage. That's why a recent study put together by iProspect caught my eye....
Before assuming that all members of your target audience are alike, take some time to do a little research. Conduct an informal survey, ask questions and talk with customers one on one....
When you think of keyword research services, the name that often comes to mind these days is Dan Thies. In developing his search marketing business, he was able to find a niche in keyword analysis and successfully progress that into search engine marketing and optimization training....
As a frequenter of online forums, I am concerned to see so many newbie entrepreneurs so dangerously invested in their Google rankings. While no one likes to watch their rankings drop like a stone from a top ten position, facing negative profits and the sleepless nights that follow thereafter is entirely unnecessary....
Why would I want to buy from YOU instead of your competitor? That is your USP – your Unique Selling Proposition. The USP differentiates you from your competition. Every business needs a USP. What is yours?...
Often mistaken for search engines, directories are actually collections of human reviewed web sites that have been arranged into topical categories. Popular directories can serve as excellent starting points for navigating the Internet. They can also serve as a valuable resource for small business owners looking for ways to drive more traffic to their web sites....
Top rankings are not the only means to generate traffic. Good SEO can bring traffic from many avenues, not just the search engine. But is that still SEO? No, not in the strictest sense. Can other marketing efforts bring in just as much traffic as top search engine rankings can?...
As search becomes an increasingly important online staple, I believe the question of where all that activity will take place also takes on increased importance. For that reason, I’d like to play devil’s advocate (in this case, the devil being the established search players, Google, Yahoo and MSN) and offer some reasons why we might continue to consolidate our search activity on these familiar partners....
From a public relations perspective linkbait is: content, consistent with company brand, that shows engagement, participation and thought leadership with key, influential publics....
You can get your page listed, but it will be difficult because the search engines will have a hard time understanding what it's about without any text to read. You'd have to be able to tell them what it's about through the power of your links....
The philosophy at the Forth dictates we demystify our industry as much as humanly possible in order to, move SEO towards greater acceptance as a mainstream marketing channel, and to ensure our clients fully understand what we are doing and where we are coming from....
Using search marketing to place your web site in front of people searching for what you're selling is no longer a revolutionary concept. Everyone knows that search marketing is not only incredibly effective, but also an affordable means to drive conversions from hot prospects who are ready to buy....
No one wants to be an average Webmaster, graphics artist, CEO, educator, programmer, or SEO. Would any of us hire an average SEO?...
Unfortunately, there are far too many of these faux SEO providers out there. The knowledge of these SEOs differ, some know enough to talk a good game, others know enough, or are good enough salespeople, to be able to sell a sham service. In either case, these are the SEOs that give the industry a bad name....
One of the long-standing and popular voices on search engine optimization is without question, Jill Whalen. Today, Jill is a regular speaker at Search Engine Strategies, writes many articles, publishes the High Rankings Advisor newsletter, runs her SEO consulting practice High Rankings and has another company called Search Creative....
One of the biggest challenges facing small business owners today is figuring out how well their web site is working without spending tons of money on high-priced consultants or expensive software....
A growing number of others in the SEO community are sensing, testing and talking about issues central to how Google perceives user behaviours and how that perception affects search engine placements....
Ranking well in the search engine results will not only increase your businesses' brand awareness, it will bring increased sales leads, which will lead to increased ROI from your corporate website....
One of the issues with search has been its value as a brand building channel. The prevailing wisdom is that search is not a particularly effective brand building marketing medium. I believe this to be true, but it's because we're trying to apply the first definition of engagement, the idea of engaging with a brand, not a product....
I admit it. I am a WebmasterRadio junkie. Not only do I listen to many of the live shows that they do on a weekly basis, I also find myself listening to archived shows as well. I absolutely love it. It allows me to not only keep abreast of the latest happenings in my industry very quickly, it also allows me to hear the audible voices of many folks that I already know online or have met in real life. If you frequent any of the popular search marketing forums or blogs or have attended conferences such as Search Engine...
Just like any other form of medium, it's best to get a third party to proof read your site's content. Undoubtedly, they'll find something you missed even after several proof reads of your own....
Now that you're involved in your company's PR efforts (which is only right, because search engines are the primary PR vehicle of the online space, inasmuch as many aggregate news sites and blogs and typically include links from such sources as key factors in determining relevance), you must ensure that your main keyphrases find prominent places in your press releases....
Yahoo! announced yesterday on their corporate blog that they had added satellite imagery to their mapping service. The new feature is also available through Yahoo!'s API and the Yahoo! Developer Network so that mashup creators can being hacking together Yahoo! powered features....
Earlier this week, the board of directors of a well trafficked grassroots online news-source decided to pull Google AdWords from their site. The decision was based on the outrage its members felt over what they perceive to be Google’s collaboration with Chinese Government (PRC) officials to censor or otherwise limit content available through Google China....
While top ten rankings are a worthy goal, shelling out money to an SEO that makes such pie-in-sky claims will leave you frustrated and probably wishing you had spent your cash on something more useful, like snake oil....
It was a sad day in the Hotchkiss household. While doing her homework, my twelve year old daughter Alanna had a question. Until now, she always asked me, her father. This time, she went straight to Google....
There's an article in today's New York Times that talks about the growing interest in search engine optimization among journalists, editors and newspaper staff. The obvious point of the article is that in a world that increasingly turns to the Internet and search engines to search for news coverage, newspapers can no longer afford to ignore search engine friendly tactics like keywords in story headlines and text....
As you probably already know, bringing in traffic is not easy - it takes hard work, determination and lots of elbow grease. So if you're ready, roll up your sleeves and follow these 26 simple steps, and within just one year you will generate enough traffic to keep you busy for a long, long time!...
It's way past time to begin looking at your Web business as if you're standing in the clouds looking down. For the time being, don't think about search engine optimization, Web design, or technical issues. For now, let's look at what I believe to be a crucial missing element in search engine marketing . . . creativity....
In order to set your website apart from all the others that are a quick click away, you need to put your personality into it, and you need to figure out how to make an emotional connection through the words and graphics on your pages....
Having been the engine of choice for nearly five years, Google is synonymous with search. Because Google is the first thing most folks think of when they think about search, it is the most important search marketing venue, at least for the vast majority of SEOs....
The theory behind Meta Description tags is reasonably sound…control the snippet of text that is shown when your website page appears in the search engines. However, there are serious drawbacks to its use....
The problem of click-fraud is an ever-present danger in pay per click advertising, one that troubles Google as well. The problem is not going to go away. In fact, it is likely to get worse....
Sure, you can make the argument that you're too busy working for your customers to worry about the small details on your own site like that, but then that's assuming you get the opportunity to make that argument. The potential customer might have already bolted from your site....
A lot of buzz in the SEO community lately has been focused on the value of creating compelling content as if it's a new idea. Writing web site copy that satisfies both search engines and users is nothing new to Heather Lloyd-Martin. She's been an active proponent since the late nineties...
Google AdSense is fast becoming the preferred way for people to earn an income online. Whether you are a work-at-home mom trying to make a little extra cash or an Internet entrepreneur with hundreds of monetized websites, AdSense is truly the easiest way to earn money....
Yes, Disney has invested billions in creating the machine that can churn out entertainment. But the distribution channels for that content have changed irrevocably. We, the consumers, have millions of options, we have control, and search will be the gate through which we allow that content to flow through. That puts search in the driver’s seat....
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