In the world of search engine marketing, there are numerous metrics that can be measured. The trick is to determine which ones are the correct ones for your online campaign. more often than not that same client is absolutely determined that the chief KPI is that ranking on the SERP (Search Engine Results Page), but is it?...
From the outside, it seems like anyone with an IQ topping 60 could market this way. So agencies launch search divisions. Large companies find people that seem to have no pressing items on their to-do lists and make them the new Director of Search Marketing. Everyone throws their hat in the ever increasing search marketing ring....
Many SEO's have offered suggestions on how to best capture "Long Tail" traffic. If such explanations make your head spin, I would suggest that you just focus on integrating as many keywords as possible into your website that you discovered in your keyword research....
Last week, the Google team announced plans to integrate dayparting and ad scheduling into the AdWords advertiser panel. With Microsoft's adCenter already offering limited dayparting options, it was only a matter of time until Google was forced to do the same. Even so, most small businesses will be looking forward to this feature launch with great anticipation....
Search engine optimization is still a very new concept to most companies. Even the most respected companies can make mistakes in this arena, either by choosing the wrong SEO service, or by trying to avoid hiring an SEO service altogether by bringing it in house with well-intentioned but unqualified people....
The sudden appearance of Google’s online video ad distribution service is going to have multiple repercussions for the $38 Billion US television advertising market. It is also going to present multiple opportunities for search marketers and their clients....
There's some buzz moving around the blogosphere that speculates on whether the left-leaning ideology behind one of the most popular search sites on the Internet may be tainting their ability to provide unbiased results through the Google News search engine and through the actual Google Web search....
Remember that Web site solutions don't have to come in the form of search engine optimization or technology. They can often come in the form of creativity . . . the missing element in search engine marketing....
With quality search marketing consultants now charging anywhere from $100 to $500 an hour and some companies requiring at least $10K to even start working on your site, search marketing seems to be leaping out of reach for most small business owners. It doesn't have to be that way....
You’d be surprised with the impression you can make with a quickly returned phone call. I can’t count the number of sales I’ve made because I’d called and gotten a contract signed before another SEO company even returned the prospects call or email....
In the search engine marketing/optimization community there are abundant resources and articles on how to improve rankings. So much in fact, it can be confusing as to which tactics are current and valid....
For the right price you think I'll engage in sleazy link building tactics normally only used by gambling or viagra sites? Nope. And it's not because I think I occupy some sort of high moral ground. It's because these tactics make the web experience worse and simply don't work. And the sooner everyone stops being link whores, the better, in my opinion....
Just because you have a lot of visitors on your web site doesn't necessarily mean that your web site is going to make you a lot of money. And you don't have to have a lot of visitors in order to make a lot of money from your web site you've got to have the right visitors looking for what your web site has to offer....
If you have a branding problem online, get your brainstorming team together and think about what you can do about "GJL Retail" and how to brand it and make it memorable....
When customers come to your site, they are looking for a clear reason to buy from you instead of all the other sites. Do you give them a reason? Do you give them several reasons?...
With blogs, there exist as many or more optimization opportunities to optimize as with a web site. While most blog software is more search engine friendly out of the box than many web sites, the opportunities for blog optimization are readily available....
There are a zillion other things that you can learn when measuring your true SEO success through web analytics. If you're not already using a good program (and learning from it), I can't stress enough how important it is to start doing it....
In the last few years, local search has given us many impressive advertising ideas to promote local businesses online. As impressive as some of these features may be, many end users just don't use them on a regular basis....
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