If ever you’re looking for justification for not using large graphics on a site, look (sorry, no pun intended) no further than eyetracking heatmaps. In session after session, users skirt around large graphic blocks, focusing their interaction on text and navigation....
First of all, I'm not a big fan of checking rankings on a regular basis. This experiment began when I noticed the home page of one of my sites was ranking highly for a keyphrase that didn’t seem to appear anywhere in the text....
Last week I alluded to the next big project that I'll be launching here at Search Engine Guide. I'll be working with a team of volunteers from different areas of the industry in order to help an existing small business figure out the next steps that they need to take in order to get their online business moving....
I'm very excited to give you Tad Benson's community marketing strategy for Snap.com. I've leveraged an interview with Benson, the brilliance behind that blog contest I raved about a while back. Tad is, perhaps in the truest sense of the word, a search engine marketer....
There are many success stories on the web and one of the most interesting is WebmasterRadio.FM. The brainchild of Old, Old School SEO Daron Babin and his partner Brandy Shapiro, WebmasterRadio.FM has become the “go to” resource for live streaming radio and podcasts on all things related to search and interactive marketing....
Online competition has increased dramatically year after year. Today there are more websites doing business in every commercial sector than there were yesterday. Though the search engines are better able to sort information and rank relevant sites against keyword queries, achieving search engine placements for smaller sites has gotten more difficult as the environment evolves....
Clients that want everything done as "cheaply" as possible will push and push to get you to cut corners. A good search marketer will always turn up more in ultimate profits than it cost to hire them, so for forward thinking businesses, the issue shouldn't be about keeping prices down, it should be about your track record of ROI and what your plan of action is to maximize it....
From a competitive standpoint, it's always good to know what your competitors are doing, who they are targeting, and what areas they are venturing into. A failure to know this is poor business strategy and planning....
Undoubtedly one of the companies that has had a major impact on the convergence of public relations and search engine optimization is PRWeb. David McInnis and his talented team have created more innovations surrounding press release distribution than any other wire service....
According to industry research, most ecommerce sites are not optimized to rank well in the organic search results. Over 80 percent of the Internet Retailer Magazine's top 100 websites were found to lack the basic search engine optimization (SEO) techniques that would give them high rankings....
As Google continues to grab more of a market share in search with its three percentage point rise to 50 percent in April, its little brother social networks gains ground in overall online advertising impressions. Is this a significant milestone?...
The differences between how each engine works appears to be causing a bit of confusion among webmasters and search marketers, especially regarding how to optimize well for all four at the same time....
Why are analytics so difficult? Almost every company I talk to wants to know which data table, which numbers, which analytics package will provide answers. The unifying question is "What should we be looking at?"...
What would happen if the largest online advertising network in the world decided to skip past issues like click fraud by integrating an affiliate style advertising program straight into their already popular network? Apparently, Google is ready to ask that question and everyone else is awaiting the answer....
I have to admit, I admire many of the sole practitioners in the SEO industry. Frankly I don't understand how they do it; they perform the SEO, link building and copywriting while keeping up with current industry news and trends at the same time....
SEO’s will need to understand how to optimally work with Yahoo! Answers as part of their overall search engine strategy. As more SEO’s begin to participate in the process, hopefully they will contribute to raising the quality of answers currently given to people asking SEO questions....
There's been some buzzing so far this week about the premier of "Treasure Hunters," NBC's over-hyped version of The Amazing Race and the giant promotional tie-in with #4 search engine, Ask.com. I haven't watched the show, but apparently, Ask.com is pretty well integrated with contestants heading to the search engine to look up information, research clues and generally find the information that they need to get to the next step of the game....
Search just hasn't broken into the spotlight at the top of the corporate ladder. Senior execs don't get search, they don't want to get search and they certainly don't want to move significant budget to search. As you move down the corporate ladder, the love affair with search gets more ardent....
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