Over the years we have answered many a phone call where a prospective client is frustrated with the poor performance of their website(s). Check out this sample conversation of what a business and client might go through in deciding what direction to take a small business SEO project....
When vertical results appear on the major engines, they appear smack in the middle of the hottest part of the page. After a number of eye tracking studies, we can say with a degree of certainty that most searchers (upwards of 80%) at least look at the top sponsored ads and the top 3 or so organic ads. That means that vertical, wedged in between, will be at least grazed over by a lot of eyeballs....
Having been in the search marketing industry for a few years now, it still amazes me how organic search just does not get the respect it deserves. Many people still do not get search at all. For those of you that don't get search now… you will… it is only a matter of time....
Search engine marketing is literally a war of words. Clawing your way to the top of the pile often requires a skill level befitting the most advanced of military campaigns but in order to reap the benefits, you first have to ensure you’re fighting the right battle....
In part one of this series, I introduced readers to custom jewelry designer Carrie D Mader and our crack team of online marketing consultants. In today's article I'll be talking about some of the challenges facing Carrie and our team and some of the software solutions that we're going to be putting in place to take care of them....
I created a site map for a client's website. MSN has indexed many of the pages but Google has indexed only 2 pages and I believe Yahoo has done only 5. What gives?...
Since Google has agreed to censor their search results in order to enter the Chinese market, much hoopla has been made about American corporations and their responsibility to human rights. Is it right for American companies to acquiesce to foreign governments who have a history of human rights abuses, just to enter their markets and gain a profit?...
Web Analytics and tracking user behavior are more popular than ever before, partly because of the availability of robust tools, and partly because of the need in the wake of a growing competitive landscape. It isn’t enough just to be online anymore you have to be effective and efficient to capture a larger share of your target market....
I took a look at the source code [of a site I'm helping with] and noticed that the body copy doesn't show up until way down the page (2/3 of the way). I remember reading that this can be a problem for indexing and ranking. False? True? If so, can it be fixed?...
In this study, we are looking at interactions with Google, compared to MSN and Yahoo! Many of you may have heard me speak about the results at various shows. Recently, one finding in particular seemed to be screaming out to be noticed. Being a compassionate sort of researcher, I listened....
SEO copywriting has begun to get a poor reputation all due to carelessness. How so? Because too many people claim to know what they are doing. In reality, they simply shove keywords into copy without any concern for how the copy flows....
Demystifying your competitor's success requires you to put on your detective garb because you are going to have to investigate all aspects of their website; even the deepest darkest corners....
I have some ideas of how to go about marketing this option, but would love to hear how you market to get new clients. After scanning my local phone book to determine companies that a) spend money on expensive display ads and b) list a website, I've checked out the mentioned websites and have collected a group of potential customers. But now what?...
Part two of this article continues to provide a thorough market conversation strategy outline for the enterprising DIY marketer, with an emphasis – at the end – on search engine presence....
When visitors arrive on your website, what are they doing? Is it what you want or expect them to do; or are they aimlessly wandering around and not finding what they came in looking? Are your potential customers abandoning your site just seconds after their arrival? If you are puzzled because you don't know what visitors are doing, or why, then how can you ever create a decent strategy to offer your visitors a better experience on your website?...
Much has been written on the topic of keyword research by other SEOs. Without trying to restate anything that has already been written, (at least by me) let me present a few ideas that can help you identify all of the possible keyword phrases that you could benefit from....
This article provides a thorough market conversation strategy outline for the enterprising DIY marketer, with an emphasis – at the end – on search engine presence....
Through hundreds of emails with Search Engine Guide readers, I can see that there are plenty of businesses out there ready and willing to invest the money that it takes to improve their online marketing. The problem that most of them have is that they simply don't know how to get started. That's where Search Engine Guide comes in. Once again, it's time for us to share the ups and downs, the good decisions and the bad, and the every day realities that come with promoting a business online....
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Video blogger Sage Lewis keeps you up to date with what's hot in the world of search engine marketing.
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