Today, I'll be focusing in on the start of keyword research and on the changes that we needed to make to Carrie's Google AdWords account. I'll also touch a bit on the ongoing difficulties of getting good ROI tracking in place when you're working with an out-of-the-box shopping cart system like MIVA....
Although more and more big name brands are snapping up bundles of cyber real estate each day, a well-ordered and concise pay per click campaign is actually an ideal marketing solution for businesses operating with modest financial resources because costs are strictly controlled and adverts precisely targeted....
When I sit down with new clients and discuss the status of their new or existing site they are often shocked when I am forced to inform them that their site is not search engine friendly. Often this is represented by an inflexible design, overuse of advanced web technologies, or simply a weak navigation scheme....
I'm tired of the arrogance within the SEO community, specifically with those that claim themselves to be the keepers of all true and correct SEO knowledge. Maybe other industries have their own similar issues that I don't know about, but I do know what I see within the SEO community and I'm fed up....
Anyone who says that niching will exclude too many potential buyers doesn’t know why he is in business in the first place. Moreover, a prospect pool with no common reason to buy from you is a headache that will cost time, money, and more patience than your sanity can afford. Get over your desire to be popular with the whole wide world and instead choose a niche....
It's a relay race that never ends. The baton passes from one player to the next as the search engines vie to put up the best of the best in all areas of search and search utilities. The latest runner into the game is Windows Live QnA, a combination search engine, answering service and social media site. The beta version of the site is Microsoft's attempt to combine "applied human knowledge" with a "dynamic, social community."...
Hello, my name is Gord, and I’m addicted to the Internet. I didn’t realize I was addicted until I recently spent three weeks in Europe and had to go through withdrawal. But after hanging around hotel lobbies, trying to get a hit from a local hot spot, I’ve had to face up to the fact that I can’t kick the habit. I need my broadband, baby!...
Google launched a free packaged business solution for enterprises today including online chat, email, calendars, and hosting. Called "Gmail for Your Domain" (a ghastly name that is only slightly better referred to as "Google Apps" within the actual admin area) this application package will allow a business owner or administrator to create a separate account per employee....
Behavioral targeting is relatively new but catching on fast. The Internet, with its ability to record behavior, is largely responsible for the increase in behavioral targeting. Marketers like targeted ads because they reach specific consumers, eliminating waste and increasing advertising efficiency....
Search marketing conferences are serious fun, especially when the conference is held in the Silicon Valley. This is the largest annual search related gathering anywhere. An estimated 7500 participants sat through over 70 in-depth sessions covering virtually every aspect of search engine marketing from the basic tips to the most advanced campaign strategies....
There are business owners who continually push off the purchase of analytics until their company is financially ready to make the leap and online commitment; or until over inflated marketing projections prove to be just that, and mistakes need to be quantified. Something that the majority of business doesn’t seem to realize is the immense insight and knowledge they are missing out on by waiting....
My company currently has one main site with three URLs. The URLs currently connect to the same site and it was suggested to us by an SEO consultant to choose one of the URLs as the domain for our main site and then just 301-redirect the other two URLs to the main site....
I've written in the past about the potential to use paid search advertising as part of a political campaign, though at the time, the major parties were still pretty much ignoring the search engine marketing landscape. Times are changing though...and with another presidential election just two years away, many political consultants are trying to figure out how to best make use of the web for their candidates campaigns....
The search engine marketing industry is not for the faint-hearted or those who abhor change. However, savvy search engine marketing firms try to look ahead to anticipate trends. Here are my predictions of issues that search engine marketing services will face in the short term....
I have seen it happen time and time again. The decision is made to redesign the company web site. However, in the process regard for search engine visibility is not included in the overall plan. The new site is launched and everyone waits for the traffic to pour in but for some reason it doesn't. In fact, traffic declines. Sales drop. The CEO is demanding answers. What happened and who's fault is it?...
Search acts as the connector to these nuggets of information. We gain the benefit of others that have been there and done that. It separates the good from the bad in a way that defies gaming the system and keeps everyone honest. Not every traveler does their travel research this way, but the number is growing every day....
Ask is pretty far ahead of the curve in terms of supplemental features and search-assisting functionality, but it's still got a long way to go in the algorithm department. That may not be a bad thing though....
Webmaster tools are becoming a hot topic in the major search engines these days. This article is devoted to Yahoo’s Site Explorer tool and how you can harness it to help you improve your search engine rankings and improve your odds for online success....
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