There are some of those in the field of SEO that refuse to disclose their methods and processes to clients. Should SEOs keep their procedures and strategies secret from clients? Should their clients sit patiently by, waiting for the end results and not be concerned about the process that gets them there?...
When you start working with a search engine marketing firm, most will be forthcoming with their strategy and tactics for improving your natural search engine listings. But what should you do, if the firm stops providing you with a clear outline of the steps they are taking on your behalf?...
Blog advertising differs from other types of online advertising. It requires ads that are honest and connect with the audience. The best ads are entertaining, informative and edgy. The usual attention grabbers won't work....
Last Friday (Sept 15th) a Belgium court dealt a stunning blow against Google and its Google News search service. The court is now forbidding the popular search engine from indexing Belgian newspaper content without paying each newspaper for the use of their content....
The fact is, the whole world is becoming digitized and indexable. It's not a new trend, it's been making inroads for the last two and a half decades, but there seems to be a tipping point of convergence that's rapidly approaching. And Google is doing its level best to digitize every book ever written. So the print world is well on the way....
If you are always optimizing pages then you probably know how easy it is to overlook small, but important things. It's the small things that, when over looked, can often throw the biggest wrenches in the works for an otherwise well-optimized site. Here are the three most commonly overlooked tasks when uploaded new or changed content to your website:...
As discussed in part one of the Five P's of Marketing, the Marketing Mix is made up of five variables. The question becomes what role does each of these variables play in search marketing efforts? Let's look it from the eyes of a website owner who is marketing their product or service through their website....
There is such a barrage of worthless articles floating around the ‘Net these days. Keyword-stuffed, useless ramble that was obviously written with the sole intent of attempting to rank highly. Striving for top rankings is not a bad thing, but the purpose of writing SEO articles is threefold: provide information, rank highly when used on your site and increase link popularity....
Online video ads have great potential on the web and are particularly appealing to a young, wired demographic. As online videos become more popular on user-generated sites like YouTube, the audience for video ads will increase, as will the number of video ads created....
If your IT team decides that an analytics implementation project is too daunting of a task to code on individual pages, I would suggest that you start with a cost/benefit analysis. According to the time value of money, the NPV of a 2% higher conversion rate (and revenues associated with that) will more than likely be worth a lot more than the cost of the implementation in the first place....
Many of you likely have tried to place your website link on a Wikipedia page. What most probably happened is a zealous Wikipedia editor likely removed your link very quickly because the prevailing view is that appending your external link to the bottom of a previously created page adds little to the community and likely only benefits you....
Do you want to advertise the physical location of your business for free and get a little extra Google exposure? Thanks to Google Maps this is possible and not many people (read ‘your competition’) seem to know about it....
We are interested in determining the real efficacy of SEO/SEM as it translates into online unit sales growth or online revenue growth. I have searched through many, many sites and haven't been able to come up with any good stats that demonstrate B2C improvements in eCommerce sales after applying SEO/SEM....
As users become more comfortable with purchasing online, you can expect that e-commerce sites will continue to improve and that online competition will continue to increase. As a result, measuring the proper key performance indicators for an e-commerce based site becomes even more important....
If there was a Holy Trinity of SEO I would say it would have to be copywriting, usability and links. But there is one important part of SEO that is actually more important than this Trinity, and that is Keyword Research. Without this, any SEO campaign, even "Textbook SEO," is basically a game of pin the tail on the online donkey!...
The position, the messaging and the landing page experience all assume that we've captured that all important first click. But what about the subsequent clicks?. In the search business, this is called pogo sticking, the bouncing back and forth from the search page, clicking on a number of sites in sequence in an effort to find what we're looking for....
The client wants to make the landing page or homepage a login section with little to no information about his product on it except for the name of the product and login details, as he wants to keep the product confidential until the official launch....
Marketing managers use this marketing mix to try and engage their customers and convert the sales cycle. Seems simple doesn't it? All you need to do is add a half a cup of Promotion, a dash of Price, and a pinch of Product and you have the recipe for success. Well, not really....
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