People search online for local businesses by going to a variety of sites regular search engines, local-only search engines, review sites, Internet Yellow Pages, and more. Today and tomorrow, we ll wrap up our week-long series by giving you specific information about how to ensure your company is listed in all the major players....
by Ross Dunn - In April 2003 I wrote an article called �The 10 Minute Optimization� which outlined a 10 minute process to optimize a web page for top search engine rankings. Well, a few things have changed since then so I thought a redux (revision) would be a good idea....
SEMpdx President Kent Lewis recently sat down with SEMpdx Board Member Todd Mintz and answered questions about the organization, its upcoming events & the world of search....
We re right smack in the middle of a series about ensuring your site can be found in local search engines, Internet Yellow Pages (IYPs) and other locally-oriented resource sites. Today, we ll focus on off-site factors specifically, submitting your business profile to all the key sites out there. (Did we mention it s free?) The first step is to compile all the information you ll need for your almighty business profile....
Ross Dunn answers reader questions on topics like dynamic web sites and maintaining a good site design while retrofitting for search engine optimization needs....
In part one of this series we talked about why it's important for every business to be visible in local search engines and Internet Yellow Pages (IYPs). Today, let's talk about one easy way to ensure that every search engine is crystal clear about your geographic location....
I certainly make myself accountable for the quality of my writing. But when it comes to final conversion rates, I also know there are other factors over which I have little or no control....
It's important that every company promote itself in its own local area. Even if your business sells products and services nationally (or globally), you should still reach customers in your own backyard. Local search expert Greg Sterling comments on a recent WebVisible study that reported 70% of consumers had used the Internet to search for a local service business in the past 90 days. So how do you ensure that your website is found for all these local searchers? Our five-part series will give you the tactical steps you need every day this week....
Not everybody is able to implement a full-scale SEO strategy. The reasons for this may vary; time, budget, technological barriers, etc. For those that find yourself limited by what you can do now, here are the essentials of SEO....
If your prospective search engine optimization company has satisfactorily answered all of your questions as outlined in the first two articles, it may indeed be a perfect fit for your business. However, there are still some important areas that need to be covered - primarily related to business assurances and expectations....
Yahoo Music Unlimited has two service tiers. The lower tier offers you the ability to listen to their entire collection of music through your computer. The higher tier also offers the ability to download any music to your portable music device providing it is on their list....
While most of the online marketing budgets are directed towards sponsored campaigns, the importance of organic search engine marketing and proper analytics for tracking success is a recipe for any successful online marketing campaign....
While it launched over a year ago, Snap is still in its early days. I ran into Snap the other day when a co-worker blogged about its unique features. Being a search engine buff, I checked it out and must say I was pleasantly surprised. As I went deeper, my jaw opened wider. No way -- this is sweet!...
Last month, I went over questions that you should ask your potential search engine optimization company regarding its tactics. That set of questions is critical, as before moving forward with any of the myriad of search engine optimization companies out there, you should always determine whether or not they will put your site at risk of penalization in the major search engines (leaving your website worse off than when your campaign started)....
Google, Yahoo & Microsoft have announced an effort to provide a commonly accepted standard for search engine inclusion via sitemaps. A new search engine protocol is born!...
That's what I love about search, especially where it sits today. It breeds passion. It demands passion. It grabs you by the throat and makes you realize that it could change everything....
Whether you have outsourced your SEO campaign or are performing it in-house, here is a quick list on how to lose ROI and create diminishing returns for your business. Why 13? Well, because that's your lucky number!...
Terry Semel, CEO of Yahoo, says he believes that the projected growth of Internet Advertising has been underestimated. With areas such as mobile, video and social not factored into the current projections how much room is there to grow?...
News is out that Yahoo has struck a deal with Vodafone to provide ads on mobile phones in lieu of customer's being charged less for their phone services....
As the battle for search on mobile devices moves forward, alliances continue to be formed....
There are many questions regarding "Local Search" marketing and how it relates to search engine marketing (SEM). Many think of Local Search as a subset of SEM. There's a little more to it than that....
ad:Tech NYC 2006 is over for another year and if the rapid fire deal making, button-holing and strategic huddles were any indication, this was an enormously successful conference....
One of the hardest things to learn as a copywriter is which focus or approach to take with copy. There are general guidelines to follow, but experience will tell you that there are almost as many exceptions as there are rules....
The issues you're having with your current SEO consultant are common, but they should not be accepted. If you are paying this consultant good money, and if you are providing them with all the info and sign-offs that they need in a timely manner, then it doesn't make any sense that after one year of working with them you have only a list of keywords, titles, and meta tags...
It makes all kinds of sense for the worlds of search and behavioral targeting to overlap, and the conjunction of those two worlds is a very powerful place indeed for the marketer....
I approach my work with a frugal mindset: Why pay other people to do what I can do myself? With that thinking, I've struggled for years with minor programming and modifying scripts not because I really enjoy it, but because it just doesn't make sense to pay others for what I can do myself. Right? Wrong!...
As B2B marketers, you need to get used to dealing with an increasing amount of online competition, and not being able to always identify or pigeonhole the competitive landscape. The question then becomes how do you deal with this increasing amount of online competition and how can you get a leg up on your web competitors?...
It doesn't matter what you put in the keyword Meta tag. It won't have any affect on where your site will rank in the engines for the keyword phrases that are important to you....
The addition of online marketing has opened up a number of new doors: website development, email advertising, banner ads, pay-per-click ads, strategic link partnerships, search engine optimization, social networking, directory submissions, and the list goes on. So where should you spend your money?...
One of the barriers to converting is poor usability, and that often takes the form of hard-to-use navigation. This is especially true on small business sites, which are often created by someone on staff, or someone on staff’s son or daughter; in other words, by a non-professional....
The following is the first of a three-part series that provides a list of questions to help you to determine if the company you are considering is deserving of your trust. In this installment, we’ll focus on the tactics that search engine optimization companies might use that could put your website at risk of penalization or removal from the major search engines....
Copy is critical on your organic and sponsored listings in the search engines as well as on your ultimate landing pages. It is important on the SERPs because this is what drives tons of "free" organic or paid traffic to your landing page. It is important on the landing page in order to convert well....
Neither Google nor Yahoo do a good job educating users about the risks of contextual advertising. For advertisers new to search engine marketing, it would be wise to disable contextual advertising while learning effective search engine advertising techniques....
Nobody lies awake at night dreaming of becoming a project manager, so I have focused my toolkit product at realizing business benefits for the average middle manager employed in corporate life (and hence accelerating the reader’s career and salary ahead of their competition). Do you have any pointers with regard to keyword direction?...
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