by Ross Dunn - In April 2003 I wrote an article called “The 10 Minute Optimization” which outlined a 10 minute process to optimize a web page for top search engine rankings. Well, a few things have changed since then so I thought a redux (revision) would be a good idea....
SEMpdx President Kent Lewis recently sat down with SEMpdx Board Member Todd Mintz and answered questions about the organization, its upcoming events & the world of search....
Ross Dunn answers reader questions on topics like dynamic web sites and maintaining a good site design while retrofitting for search engine optimization needs....
Not everybody is able to implement a full-scale SEO strategy. The reasons for this may vary; time, budget, technological barriers, etc. For those that find yourself limited by what you can do now, here are the essentials of SEO....
If your prospective search engine optimization company has satisfactorily answered all of your questions as outlined in the first two articles, it may indeed be a perfect fit for your business. However, there are still some important areas that need to be covered - primarily related to business assurances and expectations....
Yahoo Music Unlimited has two service tiers. The lower tier offers you the ability to listen to their entire collection of music through your computer. The higher tier also offers the ability to download any music to your portable music device providing it is on their list....
While most of the online marketing budgets are directed towards sponsored campaigns, the importance of organic search engine marketing and proper analytics for tracking success is a recipe for any successful online marketing campaign....
While it launched over a year ago, Snap is still in its early days. I ran into Snap the other day when a co-worker blogged about its unique features. Being a search engine buff, I checked it out and must say I was pleasantly surprised. As I went deeper, my jaw opened wider. No way -- this is sweet!...
Last month, I went over questions that you should ask your potential search engine optimization company regarding its tactics. That set of questions is critical, as before moving forward with any of the myriad of search engine optimization companies out there, you should always determine whether or not they will put your site at risk of penalization in the major search engines (leaving your website worse off than when your campaign started)....
That's what I love about search, especially where it sits today. It breeds passion. It demands passion. It grabs you by the throat and makes you realize that it could change everything....
Whether you have outsourced your SEO campaign or are performing it in-house, here is a quick list on how to lose ROI and create diminishing returns for your business. Why 13? Well, because that's your lucky number!...
There are many questions regarding "Local Search" marketing and how it relates to search engine marketing (SEM). Many think of Local Search as a subset of SEM. There's a little more to it than that....
ad:Tech NYC 2006 is over for another year and if the rapid fire deal making, button-holing and strategic huddles were any indication, this was an enormously successful conference....
One of the hardest things to learn as a copywriter is which focus or approach to take with copy. There are general guidelines to follow, but experience will tell you that there are almost as many exceptions as there are rules....
The issues you're having with your current SEO consultant are common, but they should not be accepted. If you are paying this consultant good money, and if you are providing them with all the info and sign-offs that they need in a timely manner, then it doesn't make any sense that after one year of working with them you have only a list of keywords, titles, and meta tags...
It makes all kinds of sense for the worlds of search and behavioral targeting to overlap, and the conjunction of those two worlds is a very powerful place indeed for the marketer....
I approach my work with a frugal mindset: Why pay other people to do what I can do myself? With that thinking, I've struggled for years with minor programming and modifying scripts not because I really enjoy it, but because it just doesn't make sense to pay others for what I can do myself. Right? Wrong!...
As B2B marketers, you need to get used to dealing with an increasing amount of online competition, and not being able to always identify or pigeonhole the competitive landscape. The question then becomes how do you deal with this increasing amount of online competition and how can you get a leg up on your web competitors?...
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