The blogosphere is a great place to get information, learn new things and even to spread your own knowledge. It's also a way for myths and rumors to spread, many times unchecked. These myths get passed on from blog to blog and soon they are simply believed because they've been repeated so many times....
SEO Guru Dan Thies has announced that he'll be closing his doors to his SEO training programs. Why, you ask? Well, Dan will explain it all at his "retirement party" teleseminar, during which he'll answer all our questions....
While SEO most certainly isn't rocket science in the most literal of senses it is to those that don't know much about it. SEO is a lot of work and requires a lot of time to do it and do it right. Those that don't respect that prove that they really know nothing about it at all....
I've always thought of SEO as a long-term process. More of a perpetual process, really. SEO firms (not to be confused with SEO consultants) tend to provide one of two different types of service. There are pros and cons to both short term and long term search engine optimization proposals, here are a few to consider....
Google's supplemental index is essentially a backup database of web pages. When Google can't find an adequate supply of matching pages in its main index (where you want to be), it'll show pages from the supplemental index (where you don't want to be). You can tell a supplemental listing very easily: look for the phrase "Supplemental Result" in green text on the bottom line of your Google listing....
To add to Jennifer's post yesterday on Google's AdWords Quality Score, I found another bit of information provided by Google, Google AdWords Landing Page and Site Quality Guidelines. Google lays out some information that is good nut just for PPCers but for SEOers as well....
Search marketing has become a line item in the marketing budget, but it hasn’t always been this way. I remember it being a tough sell back in the days when search represented less than 1% of the online advertising budget. Currently, search takes up 34% of the average online marketing budget, while search engine marketing accounts for 41% of all online advertising....
Ross Dunn offers up answers to three quick SEO questions. Get the skinny on topics like stop words, duplicate content issues and increasing link popularity....
In Part 1 of this article series we discovered the challenge faced by the copy of Julie’s Jewels Moissanite page. The original copy (PDF) was too factual for visitors to relate to effectively. I outlined the problems and the proposed solutions. Let’s continue as I show you the rewrite and the results....
At the beginning of October we regenerated our entire site and ran into a very strange problem. All of a sudden all our search results were showing up under one of our old domain names. This old domain still exists because we have multiple domains in the same server with the same IP address. These domains are all pointing to the same content....
There seem to be enough MySpace ripoffs that it doesn't make much sense to talk about any of the lesser-known alternatives. That is, of course, unless one of those alternatives brings something unique to the table. I came across ShoutLife while perusing through my daily blogrolls. I was intrigued by what I saw but still wasn't sure of the big "so what!". What is it that ShoutLife offers that MySpace doesn't? I talked with ShoutLife president Paul McLellan to find out....
A good marketer will evaluate your online venture holistically and then allocate finite resources to those tactics that will have the most impact toward an agreed upon end. Just know that the "end" does not suddenly arrive one day like a freight train roaring through your home office....
There are few issues in search marketing more thorny and convoluted than click fraud. It’s the elusive problem, the industry scourge that seems to defy definition. Everyone wants to know the extent of click fraud, but to date, there seems to be no credible numbers to attach to the problem....
I have better backlinks than my competitor and my site is also optimized, but why is my competitor's ranking better than mine? Our backlinks are around 90 and the competitor's backlinks are around 55. What can I do for better rankings than the competitor?...
In the world of online marketing, tracking changes to competitor, client and industry related websites can not only help you stay current on important issues, but can also help you gather additional competitive intelligence data simply and easily. RSS is great, but it’s not everywhere....
I've identified about 1,700 companies where it would be valuable to track each and every news story about them. Manual entry of 1,700 feeds into a feedreader isn't an option; I don't have any programming skills; and I don't have a budget to find someone to program a solution. So what did I do?...
With the Internet growing so rapidly do you ever wonder if you are missing a new trend or technology that could boost your bottom line? Well, there just happens to be a piece of the Internet that I bet you haven't made the leap to yet and it is going to be BIG. This new space is mobile search and mobile Internet surfing....
Wondering what "flogging" is? No, it's not when you take a big old strap and beat yourself senseless with it... (though Sony may be considering the idea right now) it's when you set up a "fake blog" in order to promote a product or service. Internet users are a savvy bunch and they have a way of ferreting out the companies that try to scam them. That's what happened to Sony and the reactions haven't been pretty....
Chris started Lockergnome in 1996 and hosted TechTV’s “Call for Help” show for 2 years. He hosts a popular conference every year called Gnomedex which has been sponsored by the likes of Google, Yahoo and Microsoft. He’s written books, columns and many articles and he produces a popular online radio show....
According to ComScore, December 4, 2006 was the heaviest e-commerce shopping day on record. Spending topped out at 647 million dollars!...
We don't know much about the local search algorithms in use at Google, Yahoo!, and MSN. We do know, however, that local SERPs use a different algorithm than the main SERPs – a location-based algorithm. So if you're a small business that relies on local search traffic, it's a good idea to make sure search engine crawlers have a good sense of where you're located....
There's a collective holding of our breath, to see what's next. One of the wonderful things about search, the fact that it's the intersection of so much activity on the internet, is also its biggest challenge. To truly leverage search, you have to have one foot in a lot of different worlds. And that's tough to do as a small independent shop....
Social Bookmarking is a hot topic in the online marketing world right now. That's a good thing, because there's quite a bit to be learned from social bookmarking...namely, that people tend to gather together in groups to share the things that interests them. The problem is that just because something works for one site, it's not guarenteed to work for ALL sites....
With all the self-publishing options on the web, nothing is sacred, including control over your brand. The multiple sources of user generated content published and communicated online can dramatically affect your company's reputation....
Google has done an increasingly good job of interacting with the webmaster community through the efforts of Matt Cutts and Vanessa Fox as well as Adam Lasnik. After having the chance to talk to Adam, I thought he and his job sounded pretty interesting and he agreed to do a short interview....
Whether you have outsourced your SEO campaign or are performing it in-house, here is a quick list on how to lose ROI and create diminishing returns for your business. Why 13? Well, because that's your lucky number!...
In something as dynamic as Search, it’s tough to keep your bearings. Obviously, year over year sizing of the markets is one yardstick, but there are a lot of other factors that we like to keep an eye on....
Even if your business sells products and services nationally (or globally), you should still reach customers in your own backyard. Today, we wrap up our week-long series about local search marketing by providing instructions for submitting your site at no cost - to business data aggregators and Internet Yellow Pages (IYPs)....
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