In its simplest terms, siloing is a site architecture technique used to split the focus of a site into multiple themes. The goal behind siloing is to create a site that ranks well for both its common and more-targeted keywords....
Search Engine Marketing allows you to track details only dreamt of in traditional marketing channels; traffic sources, visitor paths, conversion/leads per ad, Cost per acquisition – per ad campaign; even per search term! exact ROI per campaign, and much more. After analyzing these details, you can then modify your ads to best harness the highest performing campaigns....
According to recent press release by ComScore, overall internet usage increased 10% from Dec. '05 to '06. Also includes information on top web destinations and category growth trends....
Are there shiesters in the search marketing world? Yep. Are their shiesters in EVERY businesses? Yep. Thus, you have to do what you'd do for any big project hire you're about to make. Research. Use common sense....
What we're not particularly good at is stepping back and looking at the big picture. The how's and why's of search, and most importantly, the who's. While this is true across the search space, it's most apparent with the organic optimizers. Virtually no one in the SEO world has given a hoot about messaging, user experience or intent. It's all about crawling your way to top spot....
Ever wonder just what you as a client and your SEO firm as a service provider have the right to expect from each other? You're not the only one. As such, Stoney deGeyter has put together a comprehensive list of "billable rights" for both SEM providers and SEM clients....
It doesn't take much to get the SEO industry from driving straight to Kooksville with their conspiracy theories and predictions of doom and destruction. After Google blogged about their algorithm change to combat Googlebombing, some in the SEO community came up with the theory that this will allow people to Googlebomb other websites out of top positions. That's not going to happen....
Most business owners and managers don’t understand how to create a truly unique selling proposition (USP). There are specific criteria to consider in order to get your message across clearly and succinctly....
In this article, I’ll introduce you to the four most underrated pages on -- or not on -- your web site. These are the pages you’ve likely underrated, not realizing their ability to accomplish those two important goals: acquiring traffic, and converting it to customers....
It's common to look back upon the past year and reflect upon all that has changed through twelve short months. For an industry as dynamic as that of search engine marketing -- that's certainly true. While I'm a few weeks late on my own schedule, I still wanted to share what I saw as the five most influential changes of 2006 for those in the SEM game....
What exactly are keyword research tools good for? They are great for finding the keyword phrases that people are actually searching for when they would be looking for your products or services at the search engines....
As best I can figure it, the search marketing world has gotten so internally focused that they're losing the ability to look at things from the traditional business perspective. They're finding things that work (and work extraordinarily well) within the realm of their own businesses and they're having a hard time understanding why those same tactics aren't going to translate to success for most of the folks looking to them for advice....
Repeatedly my sales and consulting staff find themselves explaining that using duplicate content can and will negatively affect search engine rankings and it is heartbreaking to see clients having to rebuild rankings due to such a simple mistake. As a result, I felt it was time to write this article and hopefully dispel many misled website owners....
Someone asked me my definition of success recently and I responded: Life, Health and Happiness. Life and health are easily determined, but happiness is pretty darn vague, and I deliberately answered that way. What makes me happy?...
What people say about you online can make or break you in the business world. Companies realize this and some firms are starting to offer online reputation management services. But what happens when an online reputation management service puts itself in a position for a little criticism of it's own?...
A web persona is a profile that represents your target audience based on calculated averages of your customer's buying processes, personality and demographics. By understanding the goals and patterns of their audience, companies can create archetypes to help create services to satisfy a specific, highly-targeted group....
Do you sell a product or service on your web site? Forget e-commerce - that's too literal. What I'm asking is: do you sell your business online in hopes of enticing customers or clients to buy, sign-up, contact you, or register?...
The Internet is having a direct, highly beneficial impact on the environment. It is, in turn having an impact on the resource driven economy of British Columbia....
Be your own boss!!!
Make 5k a week with a proven system!
Cheap Submission Services
Quality SEO services, dirt cheap prices.
Web Hosting
Windows Hosting and Linux Hosting
Zero Click Fraud PPC
Target your ads locally, fraud protected
Video blogger Sage Lewis keeps you up to date with what's hot in the world of search engine marketing.
| www.flickr.com |
|
|
|
 |
 |
 |
Search Engine Guide Blog | Search Engine Marketing | Internet Search Engines | SEM Resources & Consultants | Newsletters | Advertise | About | Site Map
Search marketing information for small business owners.
Fetching the best small business news.
A friendly place to share small business ideas and knowledge.
A different kind of small business marketing conference.
Home of our network.
Copyright © 1998 - 2008 K. Clough, Inc. All Rights Reserved. Privacy
FreeFind Site Search Engine - FreeFind adds a "search this site" feature to your website, making your site easier to use. FreeFind also gives you reports showing what your visitors are searching for, enabling you to improve your site. FreeFind's advanced site search engine and automatic site map technology can be added to your website for free.
(Unpaid placement - FreeFind is a Search Engine Guide partner.)